Community management is essential to businesses that rely solely on social media to earn and retain leads. If a “happy wife makes for a happy life”, the same principle applies to your customer base.
Fortunately, our specialists at Igloo are experts at nurturing business relationships and can bridge the gap between consumers and your brand. If your social media accounts lack a dedicated community manager, contact Igloo for help today.
Social media community management defines the process by which your audience engages with consumers online. Community managers are responsible for managing communications, discovering new ways to engage digital communities, and being overall advocates for your brand.
At Igloo, we define your community management strategy according to these five key components.
Positive comments make for a strong brand. With that in mind, expect to garner negative comments every once in a while. While an automated response might suffice, human responses do a better job of engaging audiences. Every time you acquire a complaint on one of your channels, it is our responsibility to address them personally and with an active solution.
At the crux of community management is social listening. By monitoring upcoming trends, your brand can take part in conversations that matter. We use keyword monitoring tools and Google Alerts to keep track of brand mentions.
Social media moderation is a combination of engaging and monitoring—we manage your online reputation by keeping an ear out for negative feedback and addressing it promptly. We also hide spam that detracts from the quality of your content and curate your livestream chat channels to ensure you only ever earn goodwill from the people who encounter your community from the outside.
To get the best sense of how an audience perceives your brand, you have to garner feedback from your community. To do this, we determine where your followers are most active and use social monitoring tools to listen in on important conversations. Then, we use this information to pinpoint areas of improvement.
The key to a lasting business is a powerful relationship between consumer and company. Community management allows your business to present itself as a knowledgeable and engaging entity that exists to solve common buyer problems.
Contact Igloo today to begin building a loyal fanbase that allows and empowers your brand to thrive.
At Igloo, we divide our community management services into the following stages.
Contrary to popular belief, community management plays a significant role in your acquisition model. As early as the brand awareness stage, you’ll want to make sure consumers actually convert.During this stage, we make sure to address pressing customer queries that reflect every portion of your business funnel.
For any brand journey, crisis management is inevitable. Once an issue arises, it can become challenging to overcome—that’s where we step in. Through team coordination and leadership skills, we address complaints as efficiently as possible while monitoring brand sentiment.
A critical part of community management is consumer-brand interaction. By listening to and monitoring consumer behaviors, we can use this information to improve relationships. We achieve top care by keeping up with ever-changing consumer expectations and monitoring every stage of the buyer journey.
Acquiring customers is one thing—retaining them is another. To keep your audience engaged, we make sure you aren’t being repetitive through trend monitoring. We also take your most successful pieces of content and use them for remarketing purposes.
As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.
We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.
I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!
Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Working with the latest technology we design.
We respond directly to a project’s objectives.
We love working with people who embrace the design.
Great service is achieved through professionalism.
Working with the latest technology we design.
Yes, we do. When digital marketing is done right, then an agency should be able to guarantee results.
We work with various industries including FMCG, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance, and more.
Yes, we do. We also share a real-time report that our clients can access 24/7 through a link.
The answer varies from business to business, it’s better for some businesses to focus on push marketing like Social Media & Display Ads, and some on Search Ads and SEO.
Our team is based in Dubai, France, UK, US, Serbia, Poland, India, and Lebanon.
Both are good. It depends if you are looking for quick results or long-term. Google Ads can go live immediately and started generating sales, while SEO takes months to start generating you a good amount of traffic and sales. SEO traffic quality is usually more qualified as the users that know the difference normally don’t trust ads.
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