ChatGPT & AI-Language Models: How They’re Changing the SEO Landscape


ChatGPT & AI-Language Models: How They’re Changing the SEO Landscape

The UAE is famously ahead of the artificial intelligence curve, with its government launching comprehensive guides on utilizing the language model ChatGPT for multiple industry applications. Today, marketers and consumers alike are hard-pressed to find internal processes not involving ChatGPT, whose humanlike exchanges can interpret nuances, unlike most other software.

Since its launch in 2022, no Internet application has seen a ramp even remotely close to its upward trajectory. While it took Instagram two and a half years to reach 100 million users, it took ChatGPT a mere two months.

If your business isn’t yet incorporating the revolutionary language model into processes like content creation and strategizing, you may be in for some reevaluation. Of course, ChatGPT isn’t a one-and-done solution; it has drawbacks.

In this guide, you’ll learn the ins and outs of this groundbreaking technology.

AI’s Roots in the UAE—Where Does ChatGPT Stand?

AI roots in UAE

As a world leader in technology, the UAE hopped on the AI bandwagon before its wheels started rolling. In 2017, the UAE created a novel position: the Minister of State for Artificial Intelligence. Among its flagship initiatives was the UAE Strategy for Artificial Intelligence 2031. 

Since then, innovation hubs and free zones like the Dubai Internet City and Abu Dhabi Global Market have provided dedicated spaces for creators to launch AI-centric startups. 

The UAE government even launched the Golden Visa program, which extends long-term residency to AI entrepreneurs from anywhere globally. 

Now, you’ll find AI everywhere in the UAE. AI is a staple in the healthcare industry’s early disease detection and remote patient monitoring. In education, AI is helping professors develop more personalized learning experiences. In transportation, it streamlines logistics by optimizing routes and improving supply chain management.

Overall, the UAE has played a significant hand in embracing AI, fostering the welcome adoption of today’s most popular language model: ChatGPT.

Launched in November 2022, ChatGPT broke boundaries with its ability to answer questions, outline comprehensive marketing strategies, and even suggest complex home recipes with humanlike accuracy. Now, ChatGPT is in its fourth iteration—ChatGPT-4—and a staple in international workplaces. 

Why is the UAE Crazy for ChatGPT?


According to Massachusetts Institute of Technology researchers, ChatGPT decreases work time by 40%, making its ability to increase human productivity “substantial.” Thus, the renowned language model has become increasingly popular among white-collar workers worldwide. 

In a UAE context, ChatGPT is providing the following benefits.

Chat gpt benefits

It’s Increasing Investments

While it doesn’t come without risks, ChatGPT provides eerily accurate real-time stock market predictions, allowing investors to improve their decision-making and lower their risk exposure. 

AI has now also introduced ETFs or exchange-tracked funds, enabling users to develop AI-built portfolios without spending too much time studying markets manually.

It’s Making Education More Accessible

Dubai is widely recognized for its top-notch education, with 82% of its international universities achieving a 4 out of 5-star rating. Not only is Dubai a diverse and multicultural environment—its English proficiency is above par—so what does its education sector need AI for?

Thanks to ChatGPT, experts expect the EdTech sector to be worth a whopping $404 billion by 2025. Through ChatGPT, educators can gamify learning experiences, enable mobile learning, create immersive virtual and augmented reality classrooms, encourage microlearning, and improve accessibility.

It Drastically Improves Customer Service

89% of UAE customers say trust is a significant factor in their brand investment. Thus, customer service and adaptability are a must in an always-evolving digital landscape.

Fortunately, ChatGPT provides welcome advantages like personalizing experiences, answering queries quickly, uplifting sales, and increasing customer happiness.

It’s Versatile

As technology advances, so do consumer expectations. You can’t provide a potential customer with a run-of-the-mill experience and expect them to stick around. Your website, mobile application, or software must be as agile as possible. 

ChatGPT can function beyond its basic expectations—it doesn’t just write copy. You can compose music, create short fiction, or even debug computer programs with it.

It’s Continually Improving

ChatGPT isn’t just a trend. Users can give ChatGPT feedback, which it’ll use to improve its responses through active training and supervised learning. 

The Rise of Conversational AI in User Experiences

It’s no secret that conversational AI has taken over facilitating numerous tasks once handled manually. Now, ChatGPT has amassed over 1.8 billion visits since April 2023, with general use cases in textual, coding, and educational applications. 

Still, integrating ChatGPT in specific settings requires a clever UX design approach that overcomes the pitfalls of implementing new technologies into set strategies. 


Take Buddybank, the first conversational banking application with full-range retail services. The team behind Buddybank tested three solutions:

  • Text-to-text
  • Voice input
  • Hybrid

Its most successful solution was the hybrid approach, which combined text and voice input to increase discoverability and minimize cognitive load.

Buddybank used AI’s ability to recognize users as they interacted with the app to create a 360-degree view dashboard providing a comprehensive look at one’s finances and spending habits. It also transformed the traditional banking experience by providing a concierge service to guide users through their banking needs.

Perhaps most impressive is Buddybank users’ ability to initiate transactions using ChatGPT-like prompts, such as:

  • Send $150 to my mom.
  • Pay $3,500 to my rental account.

Ultimately, Buddybank proved that a deep understanding of digital human behavior is the key to a successful AI-based use case.  

Here are a few common use cases for ChatGPT and other language models in the UAE:

AI use cases in UAE

Marketing and SEO

AI-generated texts are useful for writing emails, blog articles, and social media posts. Natural language processing capabilities are appropriate for personalization. ChatGPT can create content based on user preferences and past behavior.

Marketers can also use ChatGPT for audience research—it can analyze search queries, social media interactions, and former purchases.

In an SEO context, ChatGPT can generate topic ideas, conduct keyword research, create outlines, and curate appropriate titles/headers.

Customer Service

Multilingual customer support in the UAE is a must for success. ChatGPT is trainable in multiple languages, including Arabic. Developers can use these capabilities to provide quick responses to recurring customer queries and even perform seniment analysis.

Sentiment analysis identifies unhappy customers by recognizing written emotions, with ChatGPT tailoring responses based on their emotional state.

HR Applications

What with the UAE being among the fastest-growing talent bases globally, ChatGPT’s HR applications can provide businesses with a much-needed leg up. Businesses can use ChatGPT to create interview questions, develop onboarding materials, and generate job descriptions.

Ethical Considerations & Challenges

Ethical AI

Like all Internet phenomena, ChatGPT isn’t without its limitations. Marketers and business owners considering ChatGPT as part of their processes should consider the following challenges.

It’s Sometimes Inaccurate and Limited

Don’t be fooled—ChatGPT can appear plausible and convincing while providing inaccurate information. Only recently did Chat-GPT start processing data in real-time, though it’s not immune to the so-called language model “hallucination.”

Not to mention, ChatGPT relies solely on information from the Internet without a guarantee that it pulls from scholarly articles. 

Its Predictions Aren’t Foolproof

As we mentioned, ChatGPT and similar AI models have a knack for analyzing data in real-time. However, it’s far from foolproof. Predictions depend highly on data that may or may not be the company’s desired quality. For instance, without access to valuable datasets from Facebook or Visa, prediction accuracy may not be up to par.

It Could Be Disrespecting Artists

While poetry is still AI’s hardest nut to crack, the revolutionary software is already risking photographers’ and designers’ jobs—and it’s happening fast. Websites like NightCafe claim to make “original” artworks by pulling data from existing ones. 

Similarly, apps like Jukebox are threatening musicians and composers. Now, thousands of artists are uploading and exhibiting content with “Do Not AI” warnings.

It’s Posing Security Concerns

Since the rise of Netflix series like Black Mirror, consumers are growing increasingly concerned about their online security. In addition, they’re expressing concerns regarding how AI mines and uses their data. 

In response to ChatGPT’s ability to study language and behavior, Google promised to phase out cookies to prevent ad interruptions and data over-mining. 

Is ChatGPT Conscious?

The short answer is no—ChatGPT isn’t conscious, but future AI models could be. Naturally, the idea that ChatGPT may become sentient is a concern not only in the UAE but globally, as it’s powered by a large language model (LLM). 

Fortunately, ChatGPT only meets a few global workspace theory criteria—it can operate in parallel modules and access readily available information. Still, it may entail a bottleneck in information flow.

If you’re worried about ChatGPT’s potential sentience, rest easy. The Turing Test can determine when it starts demonstrating intelligent behavior that passes as humanlike. 

However, users are constantly jailbreaking ChatGPT and bypassing its safety systems, causing situational awareness concerns. 

Is ChatGPT Conscious

Situational awareness in language models refers to their ability to understand and respond to the context and nuances of a conversation or text, considering the preceding dialogue or content. It involves the model’s capacity to maintain a coherent understanding of the ongoing conversation, track topic changes, and provide relevant and contextually appropriate responses, allowing for more meaningful and natural interactions.

Adapting Best Practices for the ChatGPT Era

With so much at stake for creatives in particular, how can businesses deploy AI language models responsibly? The UAE government is ahead of the game.

The Artificial Intelligence, Digital Economy, and Remote Work Applications Office launched a guide on generative AI applications. This guide, intended for government entities, aims to intensify research and efforts toward responsible use and enhanced implementations across various fields.

So far, the guide has showcased 100 use cases and applications, particularly for ChatGPT and other applications, including:

  • Video synthesis
  • Language translation
  • Music composition
  • Text creation

The guide further outlines the potential of such software, especially in disseminating information on government services and customer service applications.

Here are a few best practices you can implement.

Chat gpt best practices

Best Practices for Use Cases

ChatGPT is trained on a vast dataset of Internet text that requires ample context to manipulate. For ChatGPT to best navigate these nuances, here’s what you can do:

  • Provide clear and specific prompts in as much detail as possible.
  • Be aware of ChatGPT’s capabilities and limitations—don’t ask it to do what it can’t.
  • Identify areas of improvement and adjust your prompts accordingly.
  • Avoid ambiguity.

Best Practices for Businesses

Perhaps ChatGPT’s largest user base is businesspeople. However, while a powerful tool, ChatGPT, as we’ve discussed, is not flawless. 

A business owner’s heaviest AI-related responsibility is determining ChatGPT’s role within their company. Consider whether ChatGPT will benefit your business most by engaging customers, ideating new products, or assisting in content generation.

More importantly, understand that you can’t use ChatGPT to replace humans. If producing content, use ChatGPT as a proofreading tool. 

Finally, be transparent about your use of AI. Informing customers fosters trust. 

Best Practices for Education

To put it bluntly, ChatGPT is not the best source for writing an essay because it’s configured only to provide plausible human responses. In addition, it may not provide accurate references. However, there are practical ways educators and marketers can use ChatGPT as an informative tool:

  • Speed up research
  • Plan out informative articles
  • Proofread educational content

As an educational software, approach ChatGPT as a supplementary one—feed it specific points, and it’ll help you structure your output.

In Daily Life, Know What Not to Do with ChatGPT

Overall, ChatGPT can’t provide the perfect answers. Thus, whether as a business owner or consumer, knowing what you shouldn’t do with ChatGPT on a daily basis can help you maximize its features.

  • Don’t use ChatGPT for factual answers. While ChatGPT now pulls information in real-time, there’s no guarantee what it produces is accurate. Approach ChatGPT’s answers like how you’d approach what you find on Wikipedia—with a grain of salt and a lot of fact-checking.
  • Don’t settle on one response. Most first-time ChatGPT responses are generic. Refine your prompt and ask ChatGPT for new ideas.
  • Don’t expect ChatGPT to handle complex tasks. ChatGPT can perform simple tasks like writing code to alter a website’s color. However, it may be unable to suggest a color appealing to the human eye. 

ChatGPT Alternatives

With ChatGPT taking center stage, it’s easy for businesses to forget that alternatives exist—occasionally with better value to offer. Because ChatGPT is notorious for becoming “at capacity,” it’s imperative that UAE-based businesses make the most of its high-functioning alternatives.

OpenAI GPT Playground

If you prefer tinkering with iterations of GPT, OpenAI’s GPT Playground is a viable option to explore. It’s not consumer-focused, but you can tweak it beyond ChatGPT’s basic capabilities. 

Claude AI

By comparison, Claude AI outranks ChatGPT in context length, safety features, recent knowledge, and creative writing.

Google Bard AI

While it doesn’t rely on GPT’s language model, Google Bard AI is independently powerful, running on Google’s PaLM 2 large language model. Bard AI has commendable mathematic abilities, is a helpful programming aid, and can produce above-average write-ups. In addition, Bard AI is more updated on current trends.

Bing AI Chat

Of the GPT-powered chatbots online, Bing AI is the most powerful. Compared to other models, it produces more factual and up-to-date information, as it’s tethered to live internet data. 


Unlike ChatGPT, Chatsonic can provide updated, factual information and even generate images. Chatsonic can produce visual outputs based on prompts directly from its interface. 

In addition, Chatsonic is voice-capable and can also respond via voice.


Neatly interwoven into’s search engine, YouChat provides comprehensive links to indexed web pages relevant to inputted prompts. Unlike ChatGPT, YouChat is free from its notorious knowledge cut-off date and can respond based on real-time information.

Poe by Quora

Poe is less of an AI chatbot and more of an aggregator, providing access to established software and tools. Poe has the allure of various choices, and you can find what you’re looking for without browsing multiple options individually.

The Future Landscape of SEO with AI

AI landscape

As with most revolutionary technology, the UAE is ahead of everyone else. Homegrown artificial intelligence firm G42 plans to launch an Arabic version of ChatGPT, starting with GovGPT (for government-related services) and ClimateGPT (for climate programs). 

Another UAE-based GPT competitor is the Falcon 180B by the Technological Innovation Institute (TII). So far, Falcon 180B is the most extensive open-source language model with 180 billion parameters.

While the rest of the world has struggled to create or obtain NVIDIA chips, the UAE has produced thousands and used them to develop the Falcon 180B.

Furthermore, in June 2023, Dubai Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum announced the eventual launch of the Dubai Center for Artificial Intelligence (DCAI) for future government technologies.

In addition, Dubai’s film sector is reviewing AI language models’ cinematic potential, nosling the region’s first-ever AI film festival. The use of AI in the film industry has yielded controversial results, so the festival has made it a point to state that it “recognizes that AI can enhance the understanding, emotional depth, and imagination that artists exclusively possess.”

Diagnosing Illnesses

Perhaps ChatGPT’s most significant advancement in the UAE thus far is its ability to diagnose ER patients like human doctors. In a recent study, ChatGPT was able to suggest medical diagnoses in 87% of cases.

Revamping Hospitality 

The UAE is, again, making waves with its iteration of a hospitality-based tool called Nuha. Nuha translates into self-restraint, offering guests a simple, natural, intuitive conversational experience. 

The application’s comprehensive services include in-depth tours of specific hotels, a guide to the best of Dubai’s offers, and updates on the city’s cultural celebrations.

Overall, the UAE aims to make AI a top economic contributor, targeting up to 13.6% of its GDP in just a few years. In 2020, the UAE government formed the Advanced Technology Research Council (ATRC) to promote research within the AI field. 

The Bottom Line

OpenAI CEO quote

OpenAI CEO Sam Altman mentioned during his visit to Abu Dhabi that the city “has been talking about AI since before it was cool.” Thus, it should be no surprise that the UAE continues to dominate AI’s current and future capabilities.

AI language models have sparked a profound transformation in various industries. These models, such as ChatGPT and its alternatives, have redefined how we interact with technology, communicate with customers, and process vast amounts of textual data. They’ve ushered in an era of more intelligent chatbots, more accurate language translation, personalized content generation, and improved customer support. 

Furthermore, AI language models continue to evolve, promising even more significant impacts on industries like healthcare, finance, education, and beyond. As businesses and researchers harness the power of these models, they are pushing the boundaries of what’s possible, reshaping industries, and enhancing human-computer interactions in ways previously unimagined. The future, especially in the UAE, holds immense potential as AI language models evolve and drive innovation.


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