Since the beginning of the pandemic, cashless payments have experienced an upshoot in popularity. In addition, today’s digital landscape is dominated by cryptocurrencies and e-wallets, making other options like cheques and cash virtually obsolete. Compared to the 22% of consumers who prefer to use debit cards to make online payments, a measly 17% still rely […]

Since the beginning of the COVID-19 outbreak in 2020, cybercriminals have become increasingly bold. In 2021 alone, ransomware attacks caused roughly $6 trillion in damages. Despite running up-to-date endpoint protection, 75% of businesses were infiltrated, making web penetration testing imperative to company security. Misconfigured web servers can cause significant revenue losses—so how do you increase […]

The key to success in today’s digital age is a robust online presence—without a carefully crafted website, you could potentially miss out on winning leads that help your brand thrive. However, building a custom website takes time—and more of it than you might anticipate.  If you’re new to the website development process, this guide will […]

The key to effectively selling a product is first selling its value. Without a dedicated eCommerce product page, you risk losing high-value conversions, product visibility, and lucrative opportunities. Fortunately, curating an enticing and perfectly crafted eCommerce product page with the best practices in your back pocket is entirely doable.  Whether launching a new product or […]

Nowadays, having a website is a must for almost every business. While social media is great for small businesses just starting out, websites are the best, primary method of engaging with clients when a business is looking to scale up.  Many businesses want to take on as much ownership over their assets as possible—and we […]

Nowadays, a good-looking desktop website is not enough to launch your brand into a success. If you don’t satisfy every screen on the marketing spectrum, you may as well bid your business goals adieu. Fortunately, solutions like responsive web design exist to appease desktop and mobile users.  Remember, mobile use makes up over 50% of […]

A company’s website is the cornerstone of its digital marketing. Here, consumers expect to find information about your business, its products and services, and methods of getting in touch. To craft a well-rounded business website, a few non-negotiables must be present.  If your business is looking to launch its company website, here are a few […]

Website landing pages are among the most valuable pieces of content you could ever design. In the world of digital marketing, nearly all roads lead to landing pages: they’re the key to turning interested web users into paying customers. Landing pages are pages on your website that users can’t navigate to from your homepage. Instead, […]

The UAE retail e-commerce market hit $4B in 2020. We’ll give you a minute to let that sink in: four billion dollars’ worth of business all happening online, right here in our home country. Claiming your own piece of this market is no easy feat. It takes a significant amount of time, talent, and resources […]

If you’ve never designed a website yourself, then you may be hard-pressed to describe the roles and responsibilities of a web design company. Sadly, many business owners are unaware of what they should expect from their agencies of choice: they make their decisions based on marketing speak instead of hard evidence and strong background knowledge. […]