On-page SEO is a powerful tool for doing business in 2022, driving over 1000% more traffic than social media referrals. And seeing how the internet swelled by a whole 35% thanks to the global pandemic, it’s safe to say that 2022 is going to be another lucrative year for the strategy. If you aren’t already […]

Business owners undervalue the benefits of PPC advertising. As a result, they miss out on a huge opportunity to grow their online businesses quickly and profitably. PPC or pay-per-click advertising is an excellent way to reach out to potential customers quickly and promote your products or services, whether through Google Ads, Bing Ads, Facebook Ads, […]

Nowadays, having a website is a must for almost every business. While social media is great for small businesses just starting out, websites are the best, primary method of engaging with clients when a business is looking to scale up.  Many businesses want to take on as much ownership over their assets as possible—and we […]

Over the past decade, pay-per-click (PPC) advertising has been a reliable method for winning the game of digital marketing. However, nothing is constant in the field of digital marketing. Like any other industry, strategies change with each new development. PPC is no exception. With every business still recovering from what has almost been a two-year […]

Are you automating your marketing? Like Amazon does. Or are you manually doing everything?Marketing automation saves you time, money, and help you win new clients, and grow your CLTV.If you need help with digital marketing, contact us now on www.weareigloo.comIgloo is an award winning digital marketing agency that helped over 100 clients to date, with […]

Web analytics is not just a set of numbers that sit on your back burner waiting to spike. Of the marketers who utilize this powerful tool, 63% claim improved business efficiency, while 51% swear by enhanced financial performance. Not only does web analytics provide a closer look at your website performance, but also valuable insights […]

Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business! If you need help with digital marketing, contact us now. Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

If you’re reading this, you’ve probably already heard about PPC. At the very least, you’ve most likely seen a PPC ad, given how prevalent these are. For some, pay-per-click (PPC) advertising is a profitable marketing channel; for others, not so much. That said, success is not impossible to come by. The numbers show that PPC […]

Amidst a digital marketplace where businesses are constantly trying to stand out above the rest, branded content can provide the much-needed visibility boost you need. With about 74.5% of marketers incorporating branded materials into their online strategies, you don’t want to be the only business trailing behind.  Successful brand marketers incorporate blogs, videos, social media […]

Many online marketers mistakenly believe that social media campaigns are easy. After all, if thirteen-year-olds are going viral, why can’t an established business do the same? Unfortunately, there are many reasons—social media campaigns require thorough research, clever marketing, and lots of patience.  If your business is lagging behind its competitors and lacks a commanding social […]