Social Media

Posted by Igloo | February 21, 2024 | Social Media

Is Social Media the Future of E-commerce? E-commerce is undoubtedly changing how consumers shop. It has imparted convenience and accessibility, becoming an unstoppable force for personalized buying experiences. Nowadays, over a quarter of consumers use social media to shop. According to forecasts, we’ll likely witness social commerce sales hit a whopping $2.9 trillion by 2026. […]

Continue Reading
Posted by Igloo | January 8, 2024 | Social Media

Social Media Statistics and Usage in the UAE in 2023 For businesses and consumers alike, social media is an undeniably powerful force. New opportunities are always emerging, and in a digital landscape as busy as that in the United Arab Emirates, brands need to think fast.    By putting social maps into perspective, small and […]

Continue Reading
Posted by Igloo | April 6, 2023 | Social Media

Social media advertising is an integral part of marketing strategies for Dubai-based businesses. With most of the population active on various social media platforms, it offers a significant opportunity for companies to reach their target audience and achieve a high return on investment (ROI). However, with so many businesses competing for attention, it can take […]

Continue Reading
Posted by Igloo | October 4, 2022 | Social Media

Of all the nations in the world, the UAE has surpassed others by having the highest social media utilization rate relative to its population. According to a new study reported by the Telecommunications and Digital Government Regulatory Authority, the UAE has a usage rate of 106% — the only place on the globe to surpass […]

Continue Reading
Posted by Igloo | September 3, 2022 | Social Media

Nowadays, community management is at the core of all healthy business relationships. Selling a high-quality product is only half the work—customers also want to trust and feel connected to your brand. Fortunately, the solution is simple—invest in a social media community management strategy. If building a network of business entities and consumers with shared interests […]

Continue Reading
Posted by Igloo | August 5, 2022 | Digital Marketing

 

Continue Reading
Posted by Igloo | June 18, 2022 | Social Media

There’s no denying that in today’s digital environment, influencer marketing is one of the trendiest ways to reach new and potential consumers—especially if those customers are Gen Z and Millennial buyers. Although social networks such as TikTok, YouTube, Twitter, Facebook, and blogs are useful for harnessing influencers, none is a more powerful tool for a […]

Continue Reading
Posted by Igloo | May 8, 2022 | Social Media

Since the rise of platforms like Instagram and TikTok, influencer marketing shows no signs of slowing in the latter part of 2022. As new media and content types arise, it’s up to influencers to stay on top of these ever-changing trends. While the slowing pandemic has allowed traditional marketing methods to resurface, they aren’t quite […]

Continue Reading
Posted by Igloo | February 9, 2022 | Social Media

As the popularity of social media exponentially grows, the average business should do more than think about their next viral hit of a post. They should also think about what social media trends they might expect in this continuously shifting virtual landscape. To give your business an edge, our experts here at Igloo have checked […]

Continue Reading
Posted by Igloo | January 27, 2022 | Digital Marketing

Investing in SEO at the start could take you out of business. Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO. It could be the case where you first invest in SEO if you know you can win because your competitors don’t know […]

Continue Reading