SEO

Posted by Igloo | May 7, 2017 | Content Marketing

Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But […]

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Posted by Igloo | April 23, 2017 | Content Marketing

As a small business owner in Dubai you know the value of time and money all too well, hence making sure you maximize every dollar of budget, every ounce of effort and every minute of time. An effective marketing strategy is crucial to efficiently growing revenue and minimizing wasted resources. If you can maintain focus, […]

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Posted by Igloo | April 16, 2017 | Digital Marketing

Surely you have done a Google search and seen the results populate at the top of the page with the map, star ratings, address and phone number. What you’re seeing is essentially local SEO. Depending on the industry, you have the potential to be the very first result on Google and can make a big […]

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Posted by Igloo | April 9, 2017 | Digital Marketing

Influencer marketing has gained a lot of momentum in Dubai with brands realizing that by reaching out to these fresh influential voices, you can reach wider audiences and see increased engagement. When used properly, influencer marketing can also be a powerful tactic to add to your SEO toolbox. Link building continues to play a significant […]

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Posted by Igloo | March 30, 2017 | Content Marketing

Your website may be up and running and receiving consistent flow of traffic. But if your visitors are bouncing from your site, you can say goodbye to important business leads. It’s true that with today’s multi-channel digital marketing landscape in Dubai, there’s no shortage of opportunities to get visitors to your site. But getting them […]

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Posted by Igloo | March 23, 2017 | Insights

Search engine optimization is no doubt a highly technical marketing practice but there are a lot of simple, effective SEO tips that can really help boost your digital marketing in Dubai at little to no cost. Regardless of what your business is or does, SEO remains critically important, and for SEO to work, you need your […]

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Posted by Igloo | February 23, 2017 | Content Marketing

When people talk about search engine optimization or email marketing in Dubai, they’re often termed as outdated forms of digital marketing these days. Yet year after year, both disciplines continue to be the one of the most effective marketing channels available, when implemented properly. While both are great tools for lead generation and higher ROI, […]

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Posted by Igloo | February 19, 2017 | Digital Marketing

For those of you who are not yet familiar, backlinks are the links that are directed towards your website and make up the building blocks to good SEO. The more number of backlinks a website has the more popular and thus easier to find by search engines. Google is known to give more credit to […]

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Posted by Igloo | February 13, 2017 | Digital Marketing

Can you imagine living without your mobile phone today? Nor can we. This growing dependence to seek any kind of answer on your mobile is what has lead to the explosion of local search. But what is local search or SEO? It is any search aimed at finding something within a specific geographic area. For […]

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Posted by Igloo | February 12, 2017 | Content Marketing

User Generated Content (UGC) is any type of digital content including videos, photos, testimonials, tweets, or blog posts that are created by unpaid contributors or fans to promote a brand. A few years ago, brands started to see the potential of using their own fans’ testimonials and began adopting the idea to help promote their […]

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