SEO

Posted by Igloo | November 21, 2017 | SEO

The Google Display Network (GDN) enables you to display your ads to a wide range of audiences using multiple targeting options. Here are six tips that will help you harness the capability of display advertising. Remarketing campaigns Remarketing campaigns are by far the biggest opportunity for display advertising. A remarketing setup enables you to store […]

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Posted by Igloo | November 16, 2017 | SEO

When it comes to achieving digital marketing success through location-based strategies, any SEO expert will begin by creating a Google My Business listing. Google My Business (GMB) is a free instrument from Google that enables entrepreneurs to look after their online presence on the search engine. Its developing arrangement of utilities offer brands an important […]

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Posted by Igloo | November 9, 2017 | SEO

The spread of digital technology has been spectacular, with enormous volumes of information being exchanged worldwide on a daily basis. Finding our way through this massive amount of data would be an impossible task to accomplish if we only had old, regular data available. Digital marketers have known this for some time and so new, […]

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Posted by Igloo | November 2, 2017 | SEO

Have there been any instances when you logged into your Google Analytics account to explore your monthly statistics, only to find an unusual fluctuation in your data? As online marketers, we cannot afford to be late. By setting up Google Analytics Custom Alerts, you can be sure that you’re always on top of your game. […]

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Posted by Igloo | September 30, 2017 | SEO

Blogs are known to be appropriately suited to rank well on Google, Bing & other search engines because of their keyword-rich content, frequent updates, centralised topics and interweaving link structure. There are many ways that blog writers can improve the way their blog post is indexed and ranked on search engines. Content writing should be […]

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Posted by Igloo | September 17, 2017 | SEO

One of the crucial elements of SEO today is link building, but despite its importance, numerous people still approach this component indiscriminately. Individuals tend to hop in without proper planning, so they fail to accomplish the results they could. So today, we offer seven steps which you can apply to your link-building campaigns and make […]

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Posted by Igloo | August 14, 2017 | SEO

From millennial web designers to social media experts and bloggers nearly anyone in the digital world see the need for adding SEO to their skillset. But can anybody and everybody deliver? They have all learnt the fundamentals and are slowly sharpening their skills. But, there is a huge possibility that they may be missing out […]

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Posted by Igloo | June 29, 2017 | Digital Marketing

It was long predicted by technological experts that mobile would eventually take over fixed internet access. In 2016, for the first time, Statcounter, an internet monitoring research company that tracks Internet use across millions of websites, reported that 51.3% of pages were loaded on mobile devices in October as compared to 48.7% via desktop. In […]

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Posted by Igloo | June 29, 2017 | Digital Marketing

There’s no innovation without experimentation. In today’s competitive online world, we need to be constantly innovative to stay ahead of the competition. Ensuring that your website is optimally functioning is extremely important. We need to test and re-test website pages and elements to obtain high yielding landing pages. A/B Testing A/B Testing is a useful […]

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Posted by Igloo | May 21, 2017 | Content Marketing

It’s often the case that businesses in Dubai end up spending a considerable amount of money driving visitors to their website but then don’t always do a great job in keeping them there. Bounce rate refers to the percentage of visitors to your site who leave after viewing only a single page. If you have […]

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