SEO

Posted by Igloo | November 27, 2019 | Content Marketing

Video Transcription: Conversion Rate Optimization or CRO is the process of increasing the percentage of website visitors who take a desired action; be it filling out a form, buying a product, registering for a newsletter, etc. The CRO process involves understanding how users navigate your site, what’s stopping them from taking the desired actions, and […]

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Posted by Igloo | November 4, 2019 | Content Marketing

In this video, I share with you 4 ways to grow your website traffic with content only: First, write about low volume keywords. Second, write about local content. Third, create better content. Fourth, write more content. Link to the video about why keyword research tools DO NOT work, and what to do instead. https://www.youtube.com/watch?v=qWgg_… Bassem’s […]

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Posted by Igloo | October 21, 2019 | Content Marketing

  In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after […]

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Posted by Igloo | March 20, 2019 | SEO

With the advent of new technology, a high percentage of the UAE population is rapidly migrating from the typical tradition shopping means to online platforms. As more and more businesses pop up by the day on this online pool, companies need to, therefore, be very creative in designing their Ecommerce SEO strategies. Unlike typical SEO […]

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Posted by Igloo | February 21, 2019 | SEO

Healthcare businesses the world over, and more so in Dubai, have taken to digitizing their product and services in a bid to keep up with the ever-changing world. However, with a large number of healthcare businesses in Dubai, one will need to find a way to stay relevant and visible in the market. Visibility on […]

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Posted by Igloo | January 28, 2019 | SEO

With the advent of new technology, new ways of branding your business are popping up by the day. Businesses and companies all over the world are turning to the online platform to market their brands, and restaurants have not been left out. So, you are probably wondering, how can I make my restaurant stand out […]

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Posted by Igloo | December 26, 2018 | SEO

Technology is slowly changing, and the world with it. The digital forms of marketing we know and are accustomed to as of now may be a thing of the past some two decades to come. This might be scary to a lot of people since man has never been accustomed to change. Nonetheless, as the […]

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Posted by Igloo | July 24, 2018 | SEO

Is Your Business Listed? Dubai is one of the world’s top business centres, with thousands of companies struggling for clients across the UAE and beyond. With such stiff competition, a business’s visibility is of paramount importance to attract customers. In the digital age, it is a company or a brand’s online visibility that really matters, […]

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Posted by Igloo | July 11, 2018 | SEO

Google Issues Final Deadline for HTTPS In August of last year, Google announced that starting in October of 2017 with the release of Chrome Version 62, if a website has not been converted to HTTPS, Chrome would show a ‘Not Secure’ warning. This meant that when an internet user attempts to enter text in a […]

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Posted by Igloo | March 15, 2018 | SEO

When it comes to digital marketing success, it’s all about staying on trend and up to date with all of the newest digital marketing trends. Like every industry, the digital marketing industry is changing and evolving on a constant basis, which means that it’s more important than ever to ensure that you remain ‘on-trend’ when […]

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