We are Igloo
Video – Referring domains vs links

Don’t be fooled by the number of backlinks you have. What’s important is the number of referring domains you have. 1 link from a high authority website is worth more than a 1000 links from a low authority website. Having said that, focus on getting links from high authority sites, instead of getting tons of… Read more

Video – SEO or Google Ads or Social Media Ads?

There is a big difference between SEO traffic, Google Ads and Social Media Ads traffic. SEO traffic is always the most qualified because most users nowadays know the difference between Ads and Organic Listings. Users trust websites that rank organically more than ones that rank on ads. The bummer is that organic ranking takes a… Read more

5 Expert Tips for Choosing Local Keywords

If you run a business, then local search is one of Google’s most beneficial features to date. You’ll notice that most of your searches that relate to products and services will display nearby businesses—sometimes even featuring them on the map pack SERP feature. As with any other form of SEO, local search optimization depends heavily… Read more

4 Google My Business Tips that Don’t Get Enough Attention

By now, we’re sure you’re aware of how important Google My Business is to your marketing. We’re sure you know how it keeps your business visible on search and allows you to make a positive first impression on your leads. And we’re also certain you feel like you know everything there is to know about… Read more

Top 5 Tools to Improve Local SEO

Suppose you’re about to pursue a much-needed road trip, and your engine gives out. You’re not going to want to wait 24 hours to get it back up and running. You need a quick and reputable fix, and you need it now.  This behavior best characterizes modern consumers in their innate desire for instant gratification…. Read more

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