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7 Misconceptions about Content Marketing

Content marketing makes up for such an essential part of digital marketing in Dubai’s business arena. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked… Read more

Leads to Leader: 6 cheap ways to improve lead generation

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” Echoing the words of acclaimed author and motivational speaker, Zig Ziglar, business starts with people. Thus the key to growing a business lies in building relationships. After all, business is personal. The wooing and courtship in the… Read more

A “Near Me” future paves way to a brave new world

The hottest marketing trend everyone’s been talking about these days is location-based marketing. As brands continue to invest in mobile, Google has made significant moves to pave way to the future of mobile location marketing. The idea is based on the frequent “near me” searches that consumers are making to find services or events that… Read more

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