As the culture of shopping in the UAE continues to shift online, keyword research is an SEO component that small businesses must recognize. Despite its polarizing nature—how much research is too much research?—keyword research acts as a compass for your SEO campaigns. Performed well, keyword research can point your strategy in the right direction and […]
Most business owners understand the need for SEO but need help implementing it. Especially for first-timers dabbling in SEO, steps within the process can quickly become lost in translation. However, with 50% of marketers claiming SEO as a top initiative for their brand, it can be tempting to seek strategies elsewhere—unless you can outsource the […]
Every marketer understands how crucial SEO is. Not only does it make your website more visible, but it also creates more opportunities to convert prospects into customers. On-page SEO is particularly important because it allows search engines to understand your website and whether its content is relevant to a person’s query. Starting with on-page SEO […]
Once associated with the oil and gas industry, the UAE has evolved into a business and marketing powerhouse, drawing international Big Tech partners. Each year, the eCommerce market grows nearly 300% as more Dubai citizens turn toward online shopping. Investing in a robust SEO strategy is one of the best ways to ensure your Dubai-based […]
Unlike traditional advertising, search engine optimization is an intangible marketing service—it’s a highly technical, highly invisible concept which means many businesses deem it unnecessary. Still, it remains one of the most effective methods of attracting target audiences and getting them to convert. In the first two quarters of 2022 alone, Google received 943 billion searches: […]
Along with the COVID-19 pandemic came the rapid growth of online shopping habits, which continue to dominate global purchasing habits. Nowadays, over 73% of UAE consumers shop exclusively online, with the most popular products being groceries, clothing, and health goods. Yet, many eCommerce businesses mistakenly attempt to appeal to everyone all at once, casting too […]
To enjoy a well-designed website, users will first have to find it on a search engine. However, getting your website to rank isn’t as simple as consolidating information about your business and publishing it online. You’ll have to develop an easy-to-navigate sitemap, aesthetically pleasing layout, and a responsive design to show up on Google. Keeping […]
Doing SEO in Arabic is still the most cost-effective way to acquire organic traffic in the Middle East. Building long-term organic reach is a cornerstone of every marketing plan, which is why SEO in Arabic will continue to be the primary means of digital lead acquisition in the Middle East. There are an estimated 199 […]
Since the pandemic gave rise to online businesses and eCommerce in 2020, search engine optimization (SEO) has become an obvious must for all companies. With the first quarter of 2022 already long gone, businesses not yet incorporating SEO into their marketing strategies have a lot of catching up to do. If digital marketing success is […]
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