SEO

Posted by Igloo | October 6, 2022 | SEO

Every marketer understands how crucial SEO is. Not only does it make your website more visible, but it also creates more opportunities to convert prospects into customers. On-page SEO is particularly important because it allows search engines to understand your website and whether its content is relevant to a person’s query.  Starting with on-page SEO […]

Continue Reading
Posted by Igloo | October 4, 2022 | SEO

Once associated with the oil and gas industry, the UAE has evolved into a business and marketing powerhouse, drawing international Big Tech partners. Each year, the eCommerce market grows nearly 300% as more Dubai citizens turn toward online shopping. Investing in a robust SEO strategy is one of the best ways to ensure your Dubai-based […]

Continue Reading
Posted by Igloo | September 8, 2022 | SEO

Unlike traditional advertising, search engine optimization is an intangible marketing service—it’s a highly technical, highly invisible concept which means many businesses deem it unnecessary. Still, it remains one of the most effective methods of attracting target audiences and getting them to convert. In the first two quarters of 2022 alone, Google received 943 billion searches: […]

Continue Reading
Posted by Igloo | September 8, 2022 | SEO

Along with the COVID-19 pandemic came the rapid growth of online shopping habits, which continue to dominate global purchasing habits. Nowadays, over 73% of UAE consumers shop exclusively online, with the most popular products being groceries, clothing, and health goods.  Yet, many eCommerce businesses mistakenly attempt to appeal to everyone all at once, casting too […]

Continue Reading
Posted by Igloo | August 5, 2022 | Digital Marketing

 

Continue Reading
Posted by Igloo | May 25, 2022 | SEO

To enjoy a well-designed website, users will first have to find it on a search engine. However, getting your website to rank isn’t as simple as consolidating information about your business and publishing it online. You’ll have to develop an easy-to-navigate sitemap, aesthetically pleasing layout, and a responsive design to show up on Google. Keeping […]

Continue Reading
Posted by Igloo | May 1, 2022 | SEO

Doing SEO in Arabic is still the most cost-effective way to acquire organic traffic in the Middle East. Building long-term organic reach is a cornerstone of every marketing plan, which is why SEO in Arabic will continue to be the primary means of digital lead acquisition in the Middle East. There are an estimated 199 […]

Continue Reading
Posted by Igloo | April 1, 2022 | SEO

Since the pandemic gave rise to online businesses and eCommerce in 2020, search engine optimization (SEO) has become an obvious must for all companies. With the first quarter of 2022 already long gone, businesses not yet incorporating SEO into their marketing strategies have a lot of catching up to do.  If digital marketing success is […]

Continue Reading
Posted by Igloo | February 23, 2022 | SEO

Search engines are a frequent starting place when you need information, whether you’re studying a product, looking for a restaurant, or planning a vacation. If you are a business owner, they provide a fantastic chance to send relevant traffic to your website. Digital marketers often use several measures to ensure that they get ahead of […]

Continue Reading
Posted by Igloo | February 1, 2022 | SEO

No matter how difficult it can be at times to keep up with ever-changing search engine algorithms, they’re still the best source of organic traffic. Organic traffic in turn is the ticket to new leads and paying customers—which means you either have to keep up, or get left behind. As we enter the year 2022, […]

Continue Reading