Posted by Igloo | March 30, 2017 | Content Marketing

Your website may be up and running and receiving consistent flow of traffic. But if your visitors are bouncing from your site, you can say goodbye to important business leads. It’s true that with today’s multi-channel digital marketing landscape in Dubai, there’s no shortage of opportunities to get visitors to your site. But getting them […]

Continue Reading
Posted by Igloo | February 15, 2017 | Digital Marketing

If you have a website, you may have heard the term conversion rate optimization or CRO floating around a lot. That’s because it makes for a very important part of digital marketing. So what exactly is conversion rate optimization? CRO enables you to optimize your landing page, website design and paid search ads to boost […]

Continue Reading
Posted by Igloo | February 8, 2017 | Digital Marketing

The last year was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include the Panda update. Search engine marketing in Dubai isn’t getting any easier. Top it off with the rapid expansion of marketing technologies, system integrations, and […]

Continue Reading
Posted by Igloo | February 5, 2017 | Content Marketing

PPC Advertising in Dubai is a certainly a tricky business. For those just starting out with new campaigns, it can prove to be confusing and exhaustive and often leads to the same mistakes being made again and again. Here we list the 5 most common ones to steer clear from: Too much broad match Bidding heavily […]

Continue Reading
Posted by Igloo | January 31, 2017 | Digital Marketing

The world is observing a major shift taking place in the paid search industry, with an important move towards relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to […]

Continue Reading
Posted by Igloo | September 5, 2016 | Insights

Why PPC Advertising is Crucial to Growing Your Brand PPC, or pay-per-click, advertising is an invaluable tool utilized by the vast majority of brands operating in today’s competitive market. According to Statista, a whopping $144.8 billion was spent by companies on PPC advertising in 2021 alone, a figure that is forecasted to reach new heights […]

Continue Reading