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Video – Digital Marketing – Where to Start?

Video Transcription: Hi everyone, i met a prospect asking me where to start investing in digital marketing. As the options are wide including SEO, Google Ads, Social Media, Email Marketing, Marketing Automation, Influencer Marketing, online PR, and more, the prospect was overwhelmed with the options and wasn’t sure where to start investing. If you are… Read more


7 Essential Google Adwords Practices Every Marketer Should Know

$32.6 billion was spent by businesses on Google Adwords in the last quarter of 2018 alone. Let that number sink in for a minute. Amazon is currently the biggest spender, having paid $30.9 million in the last year for Google Adwords. When you look at the ROI, it all starts to make sense. Businesses make… Read more


4 Cost- Effective Tactics to Help Market Your Small Business

Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But… Read more


4 Basics Every Website Needs for Conversion

Your website may be up and running and receiving consistent flow of traffic. But if your visitors are bouncing from your site, you can say goodbye to important business leads. It’s true that with today’s multi-channel digital marketing landscape in Dubai, there’s no shortage of opportunities to get visitors to your site. But getting them… Read more


How to Optimize Conversion Rates For Better PPC

If you have a website, you may have heard the term conversion rate optimization or CRO floating around a lot. That’s because it makes for a very important part of digital marketing. So what exactly is conversion rate optimization? CRO enables you to optimize your landing page, website design and paid search ads to boost… Read more


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