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Video – SEO or Google Ads or Social Media Ads?

There is a big difference between SEO traffic, Google Ads and Social Media Ads traffic. SEO traffic is always the most qualified because most users nowadays know the difference between Ads and Organic Listings. Users trust websites that rank organically more than ones that rank on ads. The bummer is that organic ranking takes a… Read more


Video – EVERYONE MUST know about digital marketing!

Most businesses today use digital channels to market their business.  So if you are a business manager and don’t understand how social media, search marketing, digital advertising, and marketing automation work, how are you able to come up with a marketing plan to reach your goals?  And if you hire people to do the work… Read more


Video – How to INVEST your Marketing Budget?

Video Transcript: Many medium size businesses I talk have no idea what’s the best marketing channel for them? Why is that? it’s because they don’t fully track their customer journey and their campaigns aren’t optimised. What I mean by that is, when a business doesn’t have a good set up structure between their marketing channels,… Read more


Video – Digital Marketing – Where to Start?

Video Transcription: Hi everyone, i met a prospect asking me where to start investing in digital marketing. As the options are wide including SEO, Google Ads, Social Media, Email Marketing, Marketing Automation, Influencer Marketing, online PR, and more, the prospect was overwhelmed with the options and wasn’t sure where to start investing. If you are… Read more


7 Essential Google Adwords Practices Every Marketer Should Know

$32.6 billion was spent by businesses on Google Adwords in the last quarter of 2018 alone. Let that number sink in for a minute. Amazon is currently the biggest spender, having paid $30.9 million in the last year for Google Adwords. When you look at the ROI, it all starts to make sense. Businesses make… Read more


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