PPC

Posted by Igloo | September 8, 2022 | PPC

If you’re launching your first pay-per-click (PPC) campaign on Google Ads, knowing how Quality Scoring works is imperative. As you improve your Google Ads, the platform will see that your campaign is legitimate and relevant to consumers. However, Quality Score is only visible to you, the campaign runner, and Google. As such, many advertisers overlook […]

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Posted by Igloo | August 5, 2022 | Digital Marketing

 

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Posted by Igloo | February 3, 2022 | PPC

Pay-per-click advertising has proven to be one of the most efficient and cost-effective internet marketing techniques over time. PPC advertising helps businesses to control their ad expenses and get their products in front of the right people at the right place and time. In this article, we explore some of the ways that PPC allows […]

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Posted by Igloo | January 27, 2022 | Digital Marketing

Investing in SEO at the start could take you out of business. Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO. It could be the case where you first invest in SEO if you know you can win because your competitors don’t know […]

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Posted by Igloo | October 26, 2021 | Home

Display advertising is a form of digital marketing that involves placing compelling visuals (i.e. your ads) up on display banners around the internet. These take many different forms and come with various requirements, but they can generate strong results when done correctly. With clicks costing an average of $0.58 a piece, it’s often a very […]

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Posted by Igloo | October 18, 2021 | Home

Pay per click (PPC) advertising is one of the most widely known and most lucrative forms of marketing to emerge in recent history. Its bidding structure ensures that businesses only pay when they get results, and its precision marketing capabilities have driven tons of revenue worldwide. Like everything else in the professional world, however, PPC […]

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Posted by Igloo | March 16, 2021 | Insights

When starting an online business, business owners have numerous questions inside their heads. Almost every PPC agency in Dubai says that the most common thing new businesses think of when it comes to effective marketing strategies is the process of PPC marketing strategy implementation. The first question that comes to their minds is how to […]

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Posted by Igloo | May 21, 2019 | Insights

$32.6 billion was spent by businesses on Google Adwords in the last quarter of 2018 alone. Let that number sink in for a minute. Amazon is currently the biggest spender, having paid $30.9 million in the last year for Google Adwords. When you look at the ROI, it all starts to make sense. Businesses make […]

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Posted by Igloo | June 30, 2017 | Digital Marketing

Ad extensions are a great way to make your advert pop out from the rest. Not only do they help you show extra information relevant to your business, but utilizing your entire range of ad extensions, increases the size of your ads, making it more visible and prominent, and so a better click through rate! […]

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Posted by Igloo | May 7, 2017 | Content Marketing

Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But […]

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