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7 Essential Google Adwords Practices Every Marketer Should Know

$32.6 billion was spent by businesses on Google Adwords in the last quarter of 2018 alone. Let that number sink in for a minute. Amazon is currently the biggest spender, having paid $30.9 million in the last year for Google Adwords. When you look at the ROI, it all starts to make sense. Businesses make… Read more


4 Cost- Effective Tactics to Help Market Your Small Business

Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But… Read more


4 Basics Every Website Needs for Conversion

Your website may be up and running and receiving consistent flow of traffic. But if your visitors are bouncing from your site, you can say goodbye to important business leads. It’s true that with today’s multi-channel digital marketing landscape in Dubai, there’s no shortage of opportunities to get visitors to your site. But getting them… Read more


How to Optimize Conversion Rates For Better PPC

If you have a website, you may have heard the term conversion rate optimization or CRO floating around a lot. That’s because it makes for a very important part of digital marketing. So what exactly is conversion rate optimization? CRO enables you to optimize your landing page, website design and paid search ads to boost… Read more


3 Essentials for Effective Call To Action

When creating a call to action, it’s easy to get caught up in the minutia of aesthetic factors like colour, shape or spacing of text on the button. But the efficiency of a successful call to action is more about its functionality and less about its form. Let’s take a look on 3 underlying features… Read more


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