We are Igloo
Video – Referring domains vs links

Don’t be fooled by the number of backlinks you have. What’s important is the number of referring domains you have. 1 link from a high authority website is worth more than a 1000 links from a low authority website. Having said that, focus on getting links from high authority sites, instead of getting tons of… Read more

Video – SEO or Google Ads or Social Media Ads?

There is a big difference between SEO traffic, Google Ads and Social Media Ads traffic. SEO traffic is always the most qualified because most users nowadays know the difference between Ads and Organic Listings. Users trust websites that rank organically more than ones that rank on ads. The bummer is that organic ranking takes a… Read more

Video – Automate Your Marketing!

Do you like to have more time? Who doesn’t right? Well, why don’t you automate some of your daily tasks? What if you can automate posting your social media posts? or sending connection requests on LinkedIn and writing intro notes? or sending emails to your database? or sending WhatsApp messages to many people at once?… Read more

Video – How to decrease your churn rate?

Most marketing people I talk to don’t know their client retention rate and their CLTV. Why is it important to know these 2 metrics? As a marketer, your number one job is to get clients right? Wrong! Your number one job is to increase your return on investment! Why? Because a business invests in marketing… Read more

Video – EVERYONE MUST know about digital marketing!

Most businesses today use digital channels to market their business.  So if you are a business manager and don’t understand how social media, search marketing, digital advertising, and marketing automation work, how are you able to come up with a marketing plan to reach your goals?  And if you hire people to do the work… Read more

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