Most digital marketing strategies share the same goal—to generate new leads. A robust digital presence does an excellent job of attracting online audiences, but turning them into leads is not always straightforward. If your methods aren’t generating the leads you want, this guide will cover five of the most effective lead-generation strategies coming into 2023. […]

Investing in SEO at the start could take you out of business. Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO. It could be the case where you first invest in SEO if you know you can win because your competitors don’t know […]

Are You Losing Revenue Because Of This? Are you focusing on decreasing your CPA, or growing your revenues? Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business! If you need help with digital marketing, contact us now on www.weareigloo.com. Igloo is an award winning digital […]

  In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after […]

In today’s digitally-driven business landscape, any inbound marketer knows that hard work extends beyond collecting followers. While generating leads is a crucial first step, converting them into sales is what can make or break a business–and what better way to entice your audience than through your landing page? Landing pages are essential in persuading customers […]

Is your AdWords CTR causing sleepless nights? Achieving a high click-through rate is crucial to your PPC success because it directly affects both your Quality Score and the cost per click, each time someone finds your ad. Here is all you need to know to improve your CTR like a Pro! Start by Writing a […]

How many of you wake up each day and can’t wait to check the traffic to your website? Is it important to have that number increasing every month? Well yes, driving more traffic is very critical, but only if you’re driving in potential traffic. By evaluating your website and finding out if it is truly […]

Generating new business leads maybe relatively simple for most businesses. However, getting marketing qualified leads, those customers ones more likely to convert, is a far more difficult task that requires a great deal of research and complex funnel development. Who is a qualified lead? A qualified lead is a prospect who is more likely to […]