Email marketing is an excellent way to promote content and products, and for a long time, ‘Email blasts’ were considered an acceptable form of email marketing. An ’email blast’ or ‘e-blast’ is simply the practice of sending one email to thousands of recipients, often unsolicited. The practice is now widely shunned, and because of its… Read more
The digital marketing landscape in Dubai is ever changing, requiring businesses to adapt and evolve with the times. With so many emerging digital audience touch points and the ever present pressure to be present on every new social media platform, it’s easy to let your focus slip from older channels such as email marketing. Best… Read more
Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But… Read more
Email marketing in Dubai has become a tried and true method for engaging customers and attracting sales. Why? Because it’s cost-effective and easy to use. So it’s no wonder that it’s remained a top marketing asset for businesses large and small in Dubai. Yet, like every marketing endeavour, email adapts to changing customer preferences year… Read more
Apparently 1 in 6 emails never reach their intended recipient. Are we really making the most out of our e-mail marketing in Dubai? It is more important than ever to keep on top of your lists and ensure they contain valuable, up to date data that will make your time and effort worthwhile. Keeping on… Read more
