Digital Marketing

Posted by Igloo | January 24, 2017 | Content Marketing

If you’re a blogger or content writer, the aim is simple: Make content that’s shareable. While the end goal sounds ideal, getting there takes a little bit of work and fine tuning. But the results are worth the effort. The reality is the more your content is shared, the more traffic your website gets and […]

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Posted by Igloo | January 10, 2017 | Content Marketing

As a small business, you have limited resources, limited funds and limited time. So it’s key to focus your marketing efforts in the right direction. Many small businesses go around in circles with marketing because they dabble with little bit of everything instead of trying to do one thing really well. Avoid this trap and […]

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Posted by Igloo | December 20, 2016 | Content Marketing

Content marketing makes up for such an essential part of digital marketing in Dubai’s business arena. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked […]

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Posted by Igloo | November 29, 2016 | Branding

One of the top tools of online marketing in Dubai, is the electronic newsletter. While it may seem dated for some, for us its simple- it truly is a cost-effective medium for building relationships and maintaining regular contact with customers.  We use our company newsletter as a tool to educate and persuade our clients and […]

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Posted by Igloo | October 24, 2016 | Digital Marketing

Let’s clear the most obvious question first- what is dynamic content? To put it simply, dynamic content is online content on your website, forms, landing pages or emails that changes based on the viewer. ​It changes based on user preferences, access time and personal information in order to deliver a current and engaging online experience. […]

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Posted by Igloo | October 3, 2016 | Digital Marketing

The hottest marketing trend everyone’s been talking about these days is location-based marketing. As brands continue to invest in mobile, Google has made significant moves to pave way to the future of mobile location marketing. The idea is based on the frequent “near me” searches that consumers are making to find services or events that […]

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Posted by Igloo | September 22, 2016 | Digital Marketing

There are many features that a searcher or shopper might seek to help them complete an online purchase. When it comes to successful paid search, it’s not just about ad copy. You have to pay attention to what you’re displaying on your landing pages as well. A landing page is the page an interested consumer lands on […]

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