Digital Marketing

Posted by Igloo | February 6, 2017 | Digital Marketing

With the smartphone becoming such an indispensable part of our lives, it has revolutionized consumer behaviour in the way we consume media and interact with brands. The battle for winning (or losing) consumer interest and dollars is now fought through the phenomenon of micro-moments. What is micro-moment marketing? Micro-moment marketing is the latest addition to […]

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Posted by Igloo | February 6, 2017 | Digital Marketing

With the UAE population (and the world) glued to their cell phone with an average of 12 hours is spent on Facebook and 2.5 hours on different apps daily, it should be of little surprise that there is distinct shift of attention from traditional advertising in Dubai to smaller screens in the palm of your […]

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Posted by Igloo | February 5, 2017 | Digital Marketing

With approaches in SEO in Dubai, there are some that almost never work, to the point of being counterproductive or destructive for most brands that attempt to wield them. Why are they still around? Some of them are obsolete practices, serving as remnants of strategies that used to work; in these cases, companies may not […]

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Posted by Igloo | February 4, 2017 | Digital Marketing

Today’s online shoppers depend more and more on mobile to juggle their various interests and tasks: In addition to their laptops, users are turning on smartphones, tablets and even smart watches to consume information. And, with mobile eclipsing desktops at a faster pace than ever, mobile marketing is no longer just an option it was just a few months […]

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Posted by Igloo | February 3, 2017 | Content Marketing

Throughout the years, email marketing in Dubai has remained one of the most effective ways to convert prospects, as well as existing customers in the country, into sales and revenue. When you take the time to build an email list, it gives you the ability to reach your audience at any time, your prospects and […]

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Posted by Igloo | January 31, 2017 | Digital Marketing

The world is observing a major shift taking place in the paid search industry, with an important move towards relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to […]

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Posted by Igloo | January 30, 2017 | Content Marketing

If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then does it really serve its purpose? You may have experienced having a great post idea, but it failed to resonate or, more importantly, get shared. It’s frustrating to say the least, but it doesn’t have to be. Writing […]

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Posted by Igloo | January 29, 2017 | Content Marketing

With 2017 now in full swing, is your business doing all it can to optimize your Facebook marketing strategy? A fresh set of new features were rolled between the end of last year and now – and there are some that you really can’t afford to miss! Here are 4 new Facebook features that every […]

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Posted by Igloo | January 27, 2017 | Content Marketing

Social media marketing in Dubai has become a huge source of traffic for modern companies, particularly those targeting the younger demographic. It’s rare to find a successful company these days that doesn’t engage on Facebook or Twitter. But there is one platform that’s not currently being utilized by all marketers– Snapchat. It’s the social media app that enables users to send […]

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Posted by Igloo | January 26, 2017 | Content Marketing

“People don’t buy products, they buy better versions of themselves.” In order to stand out in today’s business world, people need to be sold on YOU before they can be sold on whatever it is you’re selling. With advertising in Dubai, if you aren’t who they want to be, they will not care about what […]

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