Digital Marketing

Posted by Igloo | March 28, 2017 | Content Marketing

During the recent past, brands have expressed an increased emphasis on personalization and real-time interaction to meet the highly nuanced demands of customers. As a result of this, there has been growing focus on customer engagement and its place in digital marketing in Dubai. Customer engagement is all about communication and showing your clients that […]

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Posted by Igloo | March 7, 2017 | Digital Marketing

The thing that makes digital marketing most exciting, and often times challenging, is that it’s constantly evolving. There will always be new ways to attract your target audience and convert them into sales and revenue. That’s why new trends can’t be ignored. Trends in a sense reflect consumer’s changing behaviours, and without knowing and understand […]

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Posted by Igloo | March 5, 2017 | Digital Marketing

2017 is off to a big start with a massive push in digital marketing in Dubai. This year, spending on digital marketing is expected to increase by 12% to 15% on average. What does this mean for marketers? That the learning and growing never stops. Marketers must now step up to the plate in order […]

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Posted by Igloo | February 23, 2017 | Content Marketing

When people talk about search engine optimization or email marketing in Dubai, they’re often termed as outdated forms of digital marketing these days. Yet year after year, both disciplines continue to be the one of the most effective marketing channels available, when implemented properly. While both are great tools for lead generation and higher ROI, […]

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Posted by Igloo | February 19, 2017 | Digital Marketing

For those of you who are not yet familiar, backlinks are the links that are directed towards your website and make up the building blocks to good SEO. The more number of backlinks a website has the more popular and thus easier to find by search engines. Google is known to give more credit to […]

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Posted by Igloo | February 15, 2017 | Digital Marketing

If you have a website, you may have heard the term conversion rate optimization or CRO floating around a lot. That’s because it makes for a very important part of digital marketing. So what exactly is conversion rate optimization? CRO enables you to optimize your landing page, website design and paid search ads to boost […]

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Posted by Igloo | February 13, 2017 | Digital Marketing

Can you imagine living without your mobile phone today? Nor can we. This growing dependence to seek any kind of answer on your mobile is what has lead to the explosion of local search. But what is local search or SEO? It is any search aimed at finding something within a specific geographic area. For […]

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Posted by Igloo | February 12, 2017 | Content Marketing

User Generated Content (UGC) is any type of digital content including videos, photos, testimonials, tweets, or blog posts that are created by unpaid contributors or fans to promote a brand. A few years ago, brands started to see the potential of using their own fans’ testimonials and began adopting the idea to help promote their […]

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Posted by Igloo | February 8, 2017 | Digital Marketing

The last year was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include the Panda update. Search engine marketing in Dubai isn’t getting any easier. Top it off with the rapid expansion of marketing technologies, system integrations, and […]

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Posted by Igloo | February 7, 2017 | Digital Marketing

For those of you who are unfamiliar with the world of SEO, you may be puzzled at hearing or reading about “backlinks”.  Backlinks have become so important to the scope of SEO in Dubai, that they have become one of the main building blocks. So what exactly are “backlinks”? They are links that are directed towards […]

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