Digital Marketing

Posted by Igloo | June 29, 2017 | Digital Marketing

Is your AdWords CTR causing sleepless nights? Achieving a high click-through rate is crucial to your PPC success because it directly affects both your Quality Score and the cost per click, each time someone finds your ad. Here is all you need to know to improve your CTR like a Pro! Start by Writing a […]

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Posted by Igloo | June 29, 2017 | Digital Marketing

How many of you wake up each day and can’t wait to check the traffic to your website? Is it important to have that number increasing every month? Well yes, driving more traffic is very critical, but only if you’re driving in potential traffic. By evaluating your website and finding out if it is truly […]

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Posted by Igloo | May 16, 2017 | Digital Marketing

The digital marketing landscape in Dubai is ever changing, requiring businesses to adapt and evolve with the times. With so many emerging digital audience touch points and the ever present pressure to be present on every new social media platform, it’s easy to let your focus slip from older channels such as email marketing. Best […]

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Posted by Igloo | May 7, 2017 | Content Marketing

Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But […]

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Posted by Igloo | May 4, 2017 | Content Marketing

If you are creating content to drive sales for your business, that means you’re already ahead of the curve. Content marketing has proven to be an excellent way to build your business in the modern digital landscape, and an increasingly important element in any organization’s marketing mix in Dubai. However, you’ll quickly learn that creating […]

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Posted by Igloo | April 23, 2017 | Content Marketing

As a small business owner in Dubai you know the value of time and money all too well, hence making sure you maximize every dollar of budget, every ounce of effort and every minute of time. An effective marketing strategy is crucial to efficiently growing revenue and minimizing wasted resources. If you can maintain focus, […]

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Posted by Igloo | April 16, 2017 | Digital Marketing

Surely you have done a Google search and seen the results populate at the top of the page with the map, star ratings, address and phone number. What you’re seeing is essentially local SEO. Depending on the industry, you have the potential to be the very first result on Google and can make a big […]

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Posted by Igloo | April 13, 2017 | Digital Marketing

Generating new business leads maybe relatively simple for most businesses. However, getting marketing qualified leads, those customers ones more likely to convert, is a far more difficult task that requires a great deal of research and complex funnel development. Who is a qualified lead? A qualified lead is a prospect who is more likely to […]

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Posted by Igloo | April 9, 2017 | Digital Marketing

Influencer marketing has gained a lot of momentum in Dubai with brands realizing that by reaching out to these fresh influential voices, you can reach wider audiences and see increased engagement. When used properly, influencer marketing can also be a powerful tactic to add to your SEO toolbox. Link building continues to play a significant […]

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Posted by Igloo | March 30, 2017 | Content Marketing

Your website may be up and running and receiving consistent flow of traffic. But if your visitors are bouncing from your site, you can say goodbye to important business leads. It’s true that with today’s multi-channel digital marketing landscape in Dubai, there’s no shortage of opportunities to get visitors to your site. But getting them […]

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