Digital Marketing

Posted by Igloo | June 10, 2019 | Digital Marketing

Marketing technology (or Martec for short) has been booming for the last two decades. A 2019 article in the Chief Marketing Technologist Blog estimates that there are now 7,040 marketing technology solutions globally, not counting the tens of thousands of plugins, add-ins, APIs, and localized tools. For the best digital marketing companies in Dubai, using […]

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Posted by Igloo | December 13, 2018 | Digital Marketing

Influencer marketing is one of the fastest ways to make your brand known by many people. Gone are the days where hotels used only digital advertisements; they now put more emphasis on influencers. This strategy is useful because the influencers are available, and the only thing you need to do is to strike a deal […]

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Posted by Igloo | October 1, 2018 | Digital Marketing

Recent times have seen a rise in the use of the internet like never before. As a matter of fact, the most effective way at the moment to promote any business at the moment is through digital advertising. The United Arab Emirates, as well as her partners in the GCC group, have not been left […]

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Posted by Igloo | September 12, 2018 | Digital Marketing

The use of digital learning in the workplace to train employees is growing rapidly. Online courses and digital resources allow employees in different locations to train at the same time, therefore saving time and resources. Digital learning keeps growing in complexity, and it becomes difficult for some employees to keep up. With the development of […]

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Posted by Igloo | August 13, 2018 | Digital Marketing

In the 21st century, businesses simply cannot ignore the importance of digital marketing. With the internet being more accessible than ever and with the number of users increasing by the day, businesses need an online presence. However, a simple website is not going to be enough to gain the attention of the internet savvy consumer. […]

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Posted by Igloo | August 28, 2017 | Digital Marketing

Email marketing is an excellent way to promote content and products, and for a long time, ‘Email blasts’ were considered an acceptable form of email marketing. An ’email blast’ or ‘e-blast’ is simply the practice of sending one email to thousands of recipients, often unsolicited. The practice is now widely shunned, and because of its […]

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Posted by Igloo | July 20, 2017 | Digital Marketing

What are Gmail Ads, and are they worth integrating into your online marketing strategies? There are millions of Gmail users worldwide, and Google is here offering you an opportunity to target them. Why haven’t you tried this out yet? No time for regrets. Let’s get started. Here are the top advantages why you need to […]

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Posted by Igloo | June 30, 2017 | Digital Marketing

Ad extensions are a great way to make your advert pop out from the rest. Not only do they help you show extra information relevant to your business, but utilizing your entire range of ad extensions, increases the size of your ads, making it more visible and prominent, and so a better click through rate! […]

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Posted by Igloo | June 29, 2017 | Digital Marketing

It was long predicted by technological experts that mobile would eventually take over fixed internet access. In 2016, for the first time, Statcounter, an internet monitoring research company that tracks Internet use across millions of websites, reported that 51.3% of pages were loaded on mobile devices in October as compared to 48.7% via desktop. In […]

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Posted by Igloo | June 29, 2017 | Digital Marketing

There’s no innovation without experimentation. In today’s competitive online world, we need to be constantly innovative to stay ahead of the competition. Ensuring that your website is optimally functioning is extremely important. We need to test and re-test website pages and elements to obtain high yielding landing pages. A/B Testing A/B Testing is a useful […]

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