Digital Marketing

Posted by Igloo | November 27, 2019 | Content Marketing

Video Transcription: Conversion Rate Optimization or CRO is the process of increasing the percentage of website visitors who take a desired action; be it filling out a form, buying a product, registering for a newsletter, etc. The CRO process involves understanding how users navigate your site, what’s stopping them from taking the desired actions, and […]

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Posted by Igloo | November 14, 2019 | Digital Marketing

As you progress in your business, customer acquisition simply isn’t enough. You have to start making new plans for your existing customers as they move along the engagement funnel, taking them from awareness to conversion, and then finally to loyalty. Acquiring loyal customers is an integral part of growing your business. Not only do you […]

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Posted by Igloo | November 4, 2019 | Content Marketing

In this video, I share with you 4 ways to grow your website traffic with content only: First, write about low volume keywords. Second, write about local content. Third, create better content. Fourth, write more content. Link to the video about why keyword research tools DO NOT work, and what to do instead. https://www.youtube.com/watch?v=qWgg_… Bassem’s […]

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Posted by Igloo | October 28, 2019 | Digital Marketing

  In this video I share my views about the pros and cons of hiring a digital agency and the pros and cons of hiring staff in-house.     Bassem’s Bio:Bassem Saber is one of the managing partners and head of performance marketing at Igloo, a leading digital marketing agency based in Dubai. Bassem’s expertise […]

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Posted by Igloo | October 21, 2019 | Content Marketing

  In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after […]

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Posted by Igloo | October 21, 2019 | Digital Marketing

  This video is to help you choose the right digital agency.   8 TIPS to choose a Digital Agency: Tip # 1 – visit the agency in person Tip # 2 – speak with the agency’s clients Tip # 3 – google the agency’s online reviews Tip # 4 – see the agency’s work […]

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Posted by Igloo | September 19, 2019 | Digital Marketing

If you’re in the process of building your business and deciding what products or services to offer, then you’ve probably already decided on a target market: a clearly defined group of customers you want to serve.  Oftentimes, your target market starts out broad and you’ll have a sense of whom you want to avail your […]

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Posted by Igloo | July 17, 2019 | Digital Marketing

Internet marketing is the new normal, and its incredible convenience makes it an easy status quo to adopt. Nowadays, all your needs are easily addressed with the click of a button—or in some cases, the tap of a trackpad or touchscreen.  Groceries? Laundry? Pet grooming? There’s always, “an app for that.” With this plethora of […]

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Posted by Igloo | June 24, 2019 | Branding

If you’ve never heard the term performance marketing before, then you’re missing out on a valuable perspective on digital marketing. The top digital agencies in Dubai (and around the world) have shifted their focus to performance marketing for a wide variety of reasons. Performance marketing is a broad term with a very unique definition: it […]

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Posted by Igloo | June 17, 2019 | Digital Marketing

The late-great American luminary, Will Durant, once quoted, “We are what we repeatedly do; excellence, then, is not an act, but a habit.” That writers often (lazily) attribute this quote to Aristotle is beside the point. Excellence is built through habit, and, in this article, we’ll discuss important habits digital marketing service companies need to […]

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