If you’ve never heard the term performance marketing before, then you’re missing out on a valuable perspective on digital marketing. The top digital agencies in Dubai (and around the world) have shifted their focus to performance marketing for a wide variety of reasons. Performance marketing is a broad term with a very unique definition: it… Read more
The late-great American luminary, Will Durant, once quoted, “We are what we repeatedly do; excellence, then, is not an act, but a habit.” That writers often (lazily) attribute this quote to Aristotle is beside the point. Excellence is built through habit, and, in this article, we’ll discuss important habits digital marketing service companies need to… Read more
Marketing technology (or Martec for short) has been booming for the last two decades. A 2019 article in the Chief Marketing Technologist Blog estimates that there are now 7,040 marketing technology solutions globally, not counting the tens of thousands of plugins, add-ins, APIs, and localized tools. For the best digital marketing companies in Dubai, using… Read more
With the advent of new technology, a high percentage of the UAE population is rapidly migrating from the typical tradition shopping means to online platforms. As more and more businesses pop up by the day on this online pool, companies need to, therefore, be very creative in designing their Ecommerce SEO strategies. Unlike typical SEO… Read more
Influencer marketing is one of the fastest ways to make your brand known by many people. Gone are the days where hotels used only digital advertisements; they now put more emphasis on influencers. This strategy is useful because the influencers are available, and the only thing you need to do is to strike a deal… Read more
