As you progress in your business, customer acquisition simply isn’t enough. You have to start making new plans for your existing customers as they move along the engagement funnel, taking them from awareness to conversion, and then finally to loyalty. Acquiring loyal customers is an integral part of growing your business. Not only do you… Read more
In this video, I share with you 4 ways to grow your website traffic with content only: First, write about low volume keywords. Second, write about local content. Third, create better content. Fourth, write more content. Link to the video about why keyword research tools DO NOT work, and what to do instead. https://www.youtube.com/watch?v=qWgg_… Bassem’s… Read more
In this video I share my views about the pros and cons of hiring a digital agency and the pros and cons of hiring staff in-house. Bassem’s Bio: Bassem Saber is one of the managing partners and head of performance marketing at Igloo, a leading digital marketing agency based in Dubai. Bassem’s expertise in digital… Read more
In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after running… Read more
This video is to help you choose the right digital agency. 8 TIPS to choose a Digital Agency: Tip # 1 – visit the agency in person Tip # 2 – speak with the agency’s clients Tip # 3 – google the agency’s online reviews Tip # 4 – see the agency’s work Tip #… Read more
