ChatGPT & AI-Language Models: How They’re Changing the SEO Landscape The UAE is famously ahead of the artificial intelligence curve, with its government launching comprehensive guides on utilizing the language model ChatGPT for multiple industry applications. Today, marketers and consumers alike are hard-pressed to find internal processes not involving ChatGPT, whose humanlike exchanges can interpret […]

In the fast-paced online business world, search engine optimization (SEO) is crucial for maintaining visibility and driving website traffic in the fast-paced online business world. As the world’s most popular search engine, Google plays a significant role in shaping the SEO landscape with its frequent algorithm updates.  These updates, known as Google Core Updates, are […]

In today’s digital age, having an eCommerce site is critical for any business looking to succeed in the online marketplace. By 2026, retailers expect 24% of purchases to occur online. However, building an eCommerce site is not a one-size-fits-all process. The time it takes to build an eCommerce site can vary depending on various factors, […]

With the rapid advancement of technology, voice search has become a popular and increasingly important way for people to find information online. In fact, studies show that over half of all searches are now done using voice search.    The voice search trend has significant implications for businesses, particularly in Dubai, where voice search usage […]

In recent years, the emergence of AI-powered language models has revolutionized the field of natural language processing, and Chat GPT is one of the most powerful and widely used models. Chat GPT’s impact has been felt across various industries, and SEO is no exception.    Search engine optimization (SEO) is a crucial aspect of digital […]

What being a digital marketing agency in Dubai was like in 2022 COVID hit us all very hard…  Whether it was panic, outbreaks, illnesses and losses, or the business ramifications of all of those, it’s safe to say COVID-19 changed everything about our lives.  Then, just as we were getting accustomed to the “new normal”, […]

The digital marketing space is ever-changing, and so are the technology and practices that shape it. Whether you’re a small business or an established brand looking to revamp your advertising strategy, knowing and using the latest digital marketing trends has its benefits. If you’re unsure of where to focus your marketing efforts in 2023, this […]

Dubai is the most internet-savvy country in the MENA region, known for trailblazing opportunities within the digital marketing sphere. Considering that of the UAE’s ten million-person population, 78% live in urban centers and many are expatriate working professionals, the demand for digital marketing services is high. So, the biggest challenge for emerging businesses isn’t whether […]

The modern Internet is 39 years old. It is constantly evolving to support new and innovative technologies while still relying on its original 1983 TCP/IP protocol. The World Wide Web is now in its third generation with Web 3.0. Since its first iteration, Web 3.0 promises to be more than just a static information provider. […]

If your in-house marketing strategies aren’t generating the sales and revenue you want, it might be time to hire a professional marketing consultant. These highly-skilled professionals can pinpoint your marketing strategies’ shortcomings and develop long-term, revenue-driven solutions. However, these solutions come at a cost. Hiring a marketing consultant will likely be worth your investment—but how […]