Marketing is seen as a core part of every business, with each requiring a marketing strategy in order to best their competitors. Nonetheless, the strategies are as wide and varied as the number of businesses employing such methods. The wiser the business is in coming up with its marketing mix and implementing it, all are… Read more
Recent times have seen a rise in the use of the internet like never before. As a matter of fact, the most effective way at the moment to promote any business at the moment is through digital advertising. The United Arab Emirates, as well as her partners in the GCC group, have not been left… Read more
In the 21st century, businesses simply cannot ignore the importance of digital marketing. With the internet being more accessible than ever and with the number of users increasing by the day, businesses need an online presence. However, a simple website is not going to be enough to gain the attention of the internet savvy consumer…. Read more
When it comes to digital marketing success, it’s all about staying on trend and up to date with all of the newest digital marketing trends. Like every industry, the digital marketing industry is changing and evolving on a constant basis, which means that it’s more important than ever to ensure that you remain ‘on-trend’ when… Read more
The Google Display Network (GDN) enables you to display your ads to a wide range of audiences using multiple targeting options. Here are six tips that will help you harness the capability of display advertising. Remarketing campaigns Remarketing campaigns are by far the biggest opportunity for display advertising. A remarketing setup enables you to store… Read more
