Dubai is the most internet-savvy country in the MENA region, known for trailblazing opportunities within the digital marketing sphere. Considering that of the UAE’s ten million-person population, 78% live in urban centers and many are expatriate working professionals, the demand for digital marketing services is high. So, the biggest challenge for emerging businesses isn’t whether […]

The modern Internet is 39 years old. It is constantly evolving to support new and innovative technologies while still relying on its original 1983 TCP/IP protocol. The World Wide Web is now in its third generation with Web 3.0. Since its first iteration, Web 3.0 promises to be more than just a static information provider. […]

If your in-house marketing strategies aren’t generating the sales and revenue you want, it might be time to hire a professional marketing consultant. These highly-skilled professionals can pinpoint your marketing strategies’ shortcomings and develop long-term, revenue-driven solutions. However, these solutions come at a cost. Hiring a marketing consultant will likely be worth your investment—but how […]

The Middle East North Africa (MENA) region is currently the second-fastest growing eCommerce global market and a thriving hub for Big Tech companies. However, marketing to the 135 million Arabic-speaking internet users is not as simple as translating ad copy and tweaking visual aids.  Considering only 2% of marketing content is written in Arabic, with […]

For most company owners with little time, navigating the world of digital marketing is a difficult endeavor. Many businesses want a reliable and capable digital partner to handle their online marketing demands. With the rise in the number of digital firms in recent years, finding the correct one has become tough. It doesn’t help that […]

If you run a business in the MENA region, staying on top of the latest digital marketing trends is imperative. By keeping up with this ever-changing landscape, you can define and edit your marketing strategy as necessary.  As more parts of daily life go digital, the UAE has become a significant player in international business. […]

As more companies take their businesses online, traditional marketing methods are no longer as effective as they once were. Whether you’re running a brick-and-mortar business or startup, establishing an online presence is no longer just nice-to-have. If your existing business model needs a revamp or touch of online magic, this guide will tell you what […]

Investing in SEO at the start could take you out of business.Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO.It could be the case where you first invest in SEO if you know you can win because your competitors don’t know how to […]

Are You Losing Revenue Because Of This? Are you focusing on decreasing your CPA, or growing your revenues?Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business!If you need help with digital marketing, contact us now on www.weareigloo.com.Igloo is an award winning digital marketing agency that […]