Content Marketing

Posted by Igloo | October 4, 2021 | Content Marketing

Online advertising can be a very lucrative way to draw in new customers. It offers businesses the chance to put their names in front of tens of thousands of people for a slim fraction of the cost of traditional marketing. It’s a powerful tool in a marketer’s belt, but one that demands a lot of […]

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Posted by Igloo | November 27, 2019 | Content Marketing

Video Transcription: Conversion Rate Optimization or CRO is the process of increasing the percentage of website visitors who take a desired action; be it filling out a form, buying a product, registering for a newsletter, etc. The CRO process involves understanding how users navigate your site, what’s stopping them from taking the desired actions, and […]

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Posted by Igloo | November 4, 2019 | Content Marketing

In this video, I share with you 4 ways to grow your website traffic with content only: First, write about low volume keywords. Second, write about local content. Third, create better content. Fourth, write more content. Link to the video about why keyword research tools DO NOT work, and what to do instead. https://www.youtube.com/watch?v=qWgg_… Bassem’s […]

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Posted by Igloo | October 21, 2019 | Content Marketing

  In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after […]

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Posted by Igloo | May 21, 2017 | Content Marketing

It’s often the case that businesses in Dubai end up spending a considerable amount of money driving visitors to their website but then don’t always do a great job in keeping them there. Bounce rate refers to the percentage of visitors to your site who leave after viewing only a single page. If you have […]

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Posted by Igloo | May 14, 2017 | Content Marketing

You must be wondering- does my company blog page really need redesigning? While there may be nothing “wrong” with the way it looks and functions, it’s worth considering hitting refresh and bringing your blog to the present times. If you are thinking about redesigning your brand’s blog, but not sure if it’s really worth the […]

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Posted by Igloo | May 7, 2017 | Content Marketing

Marketing for a new business in Dubai is no easy task. You have to work with a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and it is human nature to favour the familiar. But […]

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Posted by Igloo | May 4, 2017 | Content Marketing

If you are creating content to drive sales for your business, that means you’re already ahead of the curve. Content marketing has proven to be an excellent way to build your business in the modern digital landscape, and an increasingly important element in any organization’s marketing mix in Dubai. However, you’ll quickly learn that creating […]

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Posted by Igloo | April 23, 2017 | Content Marketing

As a small business owner in Dubai you know the value of time and money all too well, hence making sure you maximize every dollar of budget, every ounce of effort and every minute of time. An effective marketing strategy is crucial to efficiently growing revenue and minimizing wasted resources. If you can maintain focus, […]

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Posted by Igloo | April 18, 2017 | Content Marketing

Email marketing in Dubai has become a tried and true method for engaging customers and attracting sales. Why? Because it’s cost-effective and easy to use. So it’s no wonder that it’s remained a top marketing asset for businesses large and small in Dubai. Yet, like every marketing endeavour, email adapts to changing customer preferences year […]

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