Your brand is a reflection of who you are as a company, and employing a sound branding strategy may help you expand beyond your core market. Branding your company online will help you connect with potential clients in the digital platforms where they spend their time. Consumers will usually remember a well-thought-of brand. Thus, with […]

Thanks to pandemic restrictions, many brick-and-mortar businesses are leveraging social media to boost brand awareness. In fact, 97% of Fortune 500 companies rely on platforms like Instagram and Facebook to increase sales and engage with consumers. Now that billions of people use social media to recommend products and services, taking your brand awareness efforts online […]

Suppose you have a perfectly curated brand identity. Your logo is easily recognizable. Your color schemes are married across every platform. Your tone is distinctly you. A rebrand might be the last thing on your mind.  However, the digital marketplace is ever-changing. As a result, even the most established businesses can become obsolete if they […]

Customers today have high expectations for the brands they spend money on. Brand identities are more than mere guidelines for marketing—they’re essential concepts that play a large role in the success of the average business. As an award-winning branding company in Dubai, we’ve helped dozens of clients create powerful identities that stand out from the […]

Brand equity is the impact that your branding has on your customers’ decision-making. It’s the factor that determines how the average buyer will feel when they see your brand name next to a competitor’s—having positive brand equity means they’ll feel more confident when spending on your solutions. While its core definition hasn’t changed much in […]

Branding is as important for large and small businesses alike. Unfortunately, many business owners consider branding as just a logo designed by a branding agency in Dubai and feel that branding isn’t an important aspect of their advertising success. Little do they know that many top-performing brand names have had significant successful branding because branding […]

A branding agency does a lot of things for businesses. However, one benefit of having a branding agency by your side is that they can help you build a solid brand thanks to effective marketing strategies. Without having an idea of who your customers are, you won’t be able to reach out to them accurately. […]

Branding is one of the most important and powerful tools at your disposal. If you’re ready to make a strong brand identity for your company, but you’re unsure where to begin, keep reading through this brand identity article for beginners, as we at Igloo prefer to share branding advice that you can utilize and take your first […]

Branding is one of the biggest business marketing steps your business should implement. A strong brand is often associated with an established product, good pricing, and a consistent customer base. Besides, a strong brand is also a synonym for a successful business model. In many ways, branding is more important than advertising itself. Are you […]

Branding is perhaps one of those aspects of your marketing mix that can make or break your efforts. Consider finding some of the best branding companies in Dubai to help you with your company’s branding strategy. If done well, it’ll help build your brand’s reputation and awareness among potential clients and customers. It can also […]