Investing in SEO at the start could take you out of business.Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO.It could be the case where you first invest in SEO if you know you can win because your competitors don’t know how to […]

Are You Losing Revenue Because Of This? Are you focusing on decreasing your CPA, or growing your revenues?Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business!If you need help with digital marketing, contact us now on www.weareigloo.com.Igloo is an award winning digital marketing agency that […]

When starting an online business, business owners have numerous questions inside their heads. Almost every PPC agency in Dubai says that the most common thing new businesses think of when it comes to effective marketing strategies is the process of PPC marketing strategy implementation. The first question that comes to their minds is how to […]

The main difference between a dofollow and nofollow link is what we call the SEO juice. A dofollow link helps rank a site for certain search terms. And nofollow links help getting a site a higher domain authority. Good to note that dofollow links also help getting a site a higher domain authority. You might […]

Video Transcription: Conversion Rate Optimization or CRO is the process of increasing the percentage of website visitors who take a desired action; be it filling out a form, buying a product, registering for a newsletter, etc. The CRO process involves understanding how users navigate your site, what’s stopping them from taking the desired actions, and […]

As you progress in your business, customer acquisition simply isn’t enough. You have to start making new plans for your existing customers as they move along the engagement funnel, taking them from awareness to conversion, and then finally to loyalty. Acquiring loyal customers is an integral part of growing your business. Not only do you […]

In this video, I share with you 4 ways to grow your website traffic with content only: First, write about low volume keywords. Second, write about local content. Third, create better content. Fourth, write more content. Link to the video about why keyword research tools DO NOT work, and what to do instead. https://www.youtube.com/watch?v=qWgg_… Bassem’s […]

  In this video I share my views about the pros and cons of hiring a digital agency and the pros and cons of hiring staff in-house.     Bassem’s Bio:Bassem Saber is one of the managing partners and head of performance marketing at Igloo, a leading digital marketing agency based in Dubai. Bassem’s expertise […]