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Why Your Business Needs A Responsive Website

We live in a multi-device world where information is now consumed across different devices and screens. This means your website should have the capacity to cater to customers returning to your site at different times and across all devices, for an optimal user experience.

This is where responsive web design comes into play. Responsive design allows the layout of a website to change as the screen size changes. The coding is such that your website provides an optimal viewing experience that includes ease of reading and navigation, panning, and scrolling across a wide range of devices.

Here are 4 reasons why responsive web design is crucial for your business:

  1. Catering to multi device users
  2. If a customer is visiting your site looking for specific information or features and later returns on a different device but cannot find that same information, it could leave a poor impression. That potential customer will simply leave your site and take their business elsewhere. By ensuring consistency of information and design across all devices, with an experience suited to each individual screen size, customers are more likely to stay on your site than abandon it halfway.

  3. Easy to manage
  4. It’s a fruitless and time consuming effort trying to keep multiple sites up to date and consistent, which is why a responsive website is more advantageous than separate websites for desktop displays and mobile phones. Having one website to manage and one place to centralize all management for your site makes updating easier, while still having control over how that site displays for different screens.

  5. Google approved
  6. If you’re still not convinced, maybe Google can help turn you towards responsive design! Google has long recommended using responsive web design to support different devices and screens, but it took this recommendation a step further in 2015 when it began adding a “mobile friendly” label to responsive websites that appeared in a search results page on a mobile device. By rewarding sites that are mobile-friendly, Google is essentially penalizing those that are not, thus making responsive web design a very important factor in your SEO strategy!

  7. Flexibility for the future
  8. One of the biggest advantages of a responsive website is the potential to support newer devices in the future. Responsive websites are fluid, meaning they will be able to adapt to new devices that hit the market with screen sizes unlike what we know today.

Build your responsive website today

Mobile sales in the region have already overtaken desktop sales with a reported 67 % of users more likely to purchase from a mobile-friendly website. Thus, it is wise for your business to move towards creating mobile-friendly sites using responsive web design in Dubai.

And we can help!

As a web design agency in Dubai, Igloo specialises in responsive web design, creating stunning and easy to navigate sites that work efficiently across all platforms and devices.

Get in touch with our team today!

By Simon Saber Creative Director
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