Brand identities provide businesses with the opportunity to tell customers a story. Beyond visual elements like logos, fonts, and images, branding is a customer experience. Therefore, making a good impression on your audience is a must if you want your marketing efforts to succeed.
Because it only takes consumers less than 5 seconds to develop an opinion of your brand based on what they see; whether it is your website, your ads, or business cards, how you present your brand is imperative. At Igloo, we leverage compelling graphic design and comprehensive research to communicate your brand’s core message better.
While the backbone of a successful company is the quality of its products and services, how you present yourself can also directly impact your bottom line. If you’re on the fence about branding, consider these advantages.
Think about the most recognizable brands on the market; for most, it’ll barely take a second to identify the Apple, Nike, or Amazon logo. Standing out can make or break your success when competing with millions of other brands.
At Igloo, we stress the importance of developing simple yet memorable brand elements that increase recognition over time.
Consistent branding provides consumers with a predictable path to follow. When consumers engage with your brand, they want to know what to expect.
Deeply established brands don’t have to think about how to present themselves in a crowd of thousands. Instead, they focus on delivering high-quality content that converts.
Being consistent also builds trust with your audience and increases your overall credibility.
When customers trust your brand, they are more likely to patronize it consistently. A strong identity will reflect your values and assure customers that you can deliver on your promises.
Nurturing existing customers through powerful branding is far more cost-effective than looking for new leads. In addition, customers who have already transacted with your brand are more likely to make a repurchase. You can establish a more predictable income stream by increasing customer lifetime values.
Word-of-mouth marketing is one of the most cost-effective methods of advertising your brand. As your brand identity helps build a following of loyal customers, they become more likely to recommend your products and services to others.
Compared to paid ads, peer-to-peer conversations are more likely to get potential customers to convert. In fact, word-of-mouth marketing can improve the impact of your advertising campaigns by up to 54%.
While most marketers associate branding benefits with outward conceptions, a strong identity can also boost internal morale; but how? Firstly, potential employees are more likely to trust a well-established brand. When employees are proud to be a part of your business, they inadvertently improve operations and can even increase returns.
In addition, a potential talent that perceives your brand positively will become more inclined to apply for a job.
All businesses have the underlying goal of making as much profit as possible. When consumers trust your brand, they are more likely to patronize it. Powerful branding can provide positive experiences that encourage potential customers to fulfill a purchase on your website.
Not to mention, when a consumer trusts your brand, they become less sensitive to prices. If they have purchased a product from your business before and know what to expect, how much a product or service costs will weigh less on their purchasing decisions.
Creating a strong and recognizable brand takes a lot of work. However, with the right help, you can push your business towards becoming a household name even amongst millions.
If you want to develop an impenetrable brand identity or revamp your existing materials, reach out to our award-winning Dubai & Miami based agency today.
We offer the following services to develop and fine-tune your company image.
Your company logo is the “face” of your business. At Igloo, we develop strong logos based on a powerfully defined brand identity. We incorporate carefully crafted visual elements that communicate what your business represents to consumers.
Strong brand messaging should clearly communicate what solutions you can provide potential customers and how you stand out amongst competitors. We consider everything, including your industry, target audience, and competitors, to develop value propositions, key differentiators, brand principles, and brand equity.
Every brand presents itself in a particular way. Some are playful, while others are professional or educational. We sit down with your marketing team to discuss specifics like the tone of voice and syntax that can help us define how you speak.
While essentially a subset of brand messaging, brand positioning more deeply focuses on setting your business apart from competitors. Not only do we want to develop a strong identity that you can nurture over time, but we also want to identify differentiators that encourage potential customers to choose you.
Once we’ve clearly defined your brand identity, it’s time to develop brand guidelines that you can apply across multiple channels. Remember, the key to a successful brand is consistency. As such, we lay out your brand voice, messaging, and design principles in a detailed report that you can use to train staff members.
Nowadays, you’ll be hard-pressed to discover a UAE brand without a social media presence. If you run accounts on multiple channels, you want to ensure that your branding stays consistent.
At Igloo, we understand what works on various social media networks and how you can tap into audiences according to platform demographics.
Branding is a complex topic that we could discuss for hours on end. If there’s anything you need to know that wasn’t covered in this page, feel free to contact us.
As the world’s leading talent development and transition company we at LHH|Gulf believe in working in collaboration, and building strong working relationships with our partners. We appreciate Igloo for their technical skill and support as well as their flexibility and commitment to getting to know our business. We have been encouraged to raise questions and through discussion Igloo have identified solutions to our needs. Igloos’ flexible and personable approach has supported us move forward and set measurable targets to monitor our progress. We are looking forward to continuing to work together and would recommend Igloo’s services to any business considering any of their services.
We were seeking a professional experienced Dubai based web developer that could re-design our website using a WordPress template. Igloo was recommended to us, and they did not disappoint. As leader in interior fit out solutions we needed a new website that showcased our interior projects, communicated our services and sustainability values – without compromising on the design and user experience. During development Igloo were very responsive to design suggestions and helped advise us on best options for enhancing the user experience. We are delighted with our new website and have already recommended their services.
I work in a company involved in the Medical industry. We initially reached out to Igloo for a few specific services, yet over time we have asked them to take on more and more, as we were clearly impressed by what they had to offer!
Not only has Igloo been extremely professional, they have also gone above and beyond what we initially expected from them, making an extra effort to cater to our individual needs.
I love the personal attention that Igloo gives to its clients, and am really happy with their services- hope that they can keep it up!
Based on my experience, Igloo is one of the best website designers and developers in the industry thanks to their professional team and top-notch service. The staff in Igloo has an in-depth knowledge of the services they provide, and they are able to demonstrate it by delivering outstanding results.I was impressed by their creativity and attention to detail every step of the way. They make sure they understand their clients’ needs, which is why I highly recommend Igloo to any business who needs a website.
As leader in our industry, communication, marketing and branding are important part of our day-to-day business. Brand awareness and positioning are of strategic importance and this is best left to experts.The Igloo team have assisted us with our social media activities, marketing and website solutions so far as well as working on special projects.
Working with the latest technology we design.
We respond directly to a project’s objectives.
We love working with people who embrace the design.
Great service is achieved through professionalism.
Working with the latest technology we design.
Based on your needs, we offer you tailor-made packages and options.
Yes, our Head of Design and some designers are based in Dubai, and some in other cities around the world to serve our global clients.
All our designers have a minimum of 5 years of experience, and the most senior ones have over 15 years of experience.
We have worked with many industries in the B2C and B2B industries. We will be happy to share with you our work when we are in contact with you.
We share with you multiple concepts and a set of revisions, in order to ensure we achieve your branding requirements.
Yes we do. We will share our offering when we are in contact with you.
Superheroes apply here!
We'll get back to you within 48 hours.