Blogs

Posted by Igloo | 15 October 2021 | Social Media

When it comes to social media marketing in the UAE, people have known for a long time that personal endorsements and word-of-mouth hold a special place in any good strategy. The rise of social media influencers has given this dynamic new weight: powerful endorsements and trusted faces are no longer the domain of big celebrities […]

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Posted by Igloo | 14 October 2021 | SEO

When another website sets up a hyperlink that directs users to your own, that’s called a backlink—and in case you didn’t already know, they’re very important to developing your site’s SEO. Google and other search engines see backlinks as votes of confidence in your website. They run on the (fair) assumption that if a website […]

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Posted by Igloo | 11 October 2021 | Branding

Brand equity is the impact that your branding has on your customers’ decision-making. It’s the factor that determines how the average buyer will feel when they see your brand name next to a competitor’s—having positive brand equity means they’ll feel more confident when spending on your solutions. While its core definition hasn’t changed much in […]

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Posted by Igloo | 8 October 2021 | Home

If you’ve never designed a website yourself, then you may be hard-pressed to describe the roles and responsibilities of a web design company. Sadly, many business owners are unaware of what they should expect from their agencies of choice: they make their decisions based on marketing speak instead of hard evidence and strong background knowledge. […]

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Posted by Igloo | 5 October 2021 | Home

Creating a social media marketing strategy can be daunting. With so many options and pathways to choose from, your business runs the risk of either stalling due to decision paralysis or launching scattered and confusing social media accounts. We’ve run more than a few social media pages in our time as a social media agency […]

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Posted by Igloo | 4 October 2021 | Content Marketing

Online advertising can be a very lucrative way to draw in new customers. It offers businesses the chance to put their names in front of tens of thousands of people for a slim fraction of the cost of traditional marketing. It’s a powerful tool in a marketer’s belt, but one that demands a lot of […]

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Posted by Igloo | 1 October 2021 | SEO

SEO marketing goes beyond knowing what makes the world’s search engines tick. Since the technical facts behind it are available to just about any business that wants to go digital, you’ll have to do more than perfect the fundamentals of SEO to keep a sharp competitive edge. Today, the secret to achieving maximum ROI for […]

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Posted by Igloo | 28 June 2021 | Uncategorized

The significance of website development can never be exaggerated or undermined. A well-designed website goes a long way in bringing more traffic and converting that traffic into pure profits. This also helps you stay ahead of the fierce competition in the eCommerce market. Websites are one of the most effective tools that help businesses create […]

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Posted by Igloo | 28 June 2021 | Uncategorized

Marketing your business is crucial if you wish to expand your company and attract good customers. Your website will showcase what your company does, including everything you consider to be relevant so potential customers can learn more about your business. Moreover, consider offering special promotions and deals to new customers or offer discounts for clients […]

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Posted by Igloo | 28 June 2021 | Uncategorized

Web design isn’t just a bunch of zeros and ones. It’s a tool and process that comes with a range of great advantages tailored specifically to help any business of any size flourish and succeed. Good web design can boost your online business by playing a major role in the search engine optimization process. Having […]

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