The UAE retail e-commerce market hit $4B in 2020. We’ll give you a minute to let that sink in: four billion dollars’ worth of business all happening online, right here in our home country. Claiming your own piece of this market is no easy feat. It takes a significant amount of time, talent, and resources […]

Pay per click (PPC) advertising is one of the most widely known and most lucrative forms of marketing to emerge in recent history. Its bidding structure ensures that businesses only pay when they get results, and its precision marketing capabilities have driven tons of revenue worldwide. Like everything else in the professional world, however, PPC […]

When it comes to social media marketing in the UAE, people have known for a long time that personal endorsements and word-of-mouth hold a special place in any good strategy. The rise of social media influencers has given this dynamic new weight: powerful endorsements and trusted faces are no longer the domain of big celebrities […]

When another website sets up a hyperlink that directs users to your own, that’s called a backlink—and in case you didn’t already know, they’re very important to developing your site’s SEO. Google and other search engines see backlinks as votes of confidence in your website. They run on the (fair) assumption that if a website […]

Brand equity is the impact that your branding has on your customers’ decision-making. It’s the factor that determines how the average buyer will feel when they see your brand name next to a competitor’s—having positive brand equity means they’ll feel more confident when spending on your solutions. While its core definition hasn’t changed much in […]

If you’ve never designed a website yourself, then you may be hard-pressed to describe the roles and responsibilities of a web design company. Sadly, many business owners are unaware of what they should expect from their agencies of choice: they make their decisions based on marketing speak instead of hard evidence and strong background knowledge. […]

Creating a social media marketing strategy can be daunting. With so many options and pathways to choose from, your business runs the risk of either stalling due to decision paralysis or launching scattered and confusing social media accounts. We’ve run more than a few social media pages in our time as a social media agency […]

Online advertising can be a very lucrative way to draw in new customers. It offers businesses the chance to put their names in front of tens of thousands of people for a slim fraction of the cost of traditional marketing. It’s a powerful tool in a marketer’s belt, but one that demands a lot of […]

SEO marketing goes beyond knowing what makes the world’s search engines tick. Since the technical facts behind it are available to just about any business that wants to go digital, you’ll have to do more than perfect the fundamentals of SEO to keep a sharp competitive edge. Today, the secret to achieving maximum ROI for […]

The significance of website development can never be exaggerated or undermined. A well-designed website goes a long way in bringing more traffic and converting that traffic into pure profits. This also helps you stay ahead of the fierce competition in the eCommerce market. Websites are one of the most effective tools that help businesses create […]