Blogs

Posted by Igloo | 8 November 2021 | Uncategorized

Marketers have a lot on their plate. Between crafting engaging content and maximizing marketing dollars, they, too, have to keep up with the challenges of paid advertising. Nowadays, internet marketing conversion rates average at a measly 1%, which makes the need for paid advertising more critical than ever before.  If your organic campaigns aren’t faring […]

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Posted by Igloo | 4 November 2021 | Home

Local SEO services are a life-saving tool for businesses looking to stay competitive in their own respective areas of operation. They put your services front-and-center for your closest leads and position you as a top recommendation by the most trusted search engines in the world. It’s the great equalizer for modern enterprise, which is why […]

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Posted by Igloo | 3 November 2021 | Branding

Suppose you have a perfectly curated brand identity. Your logo is easily recognizable. Your color schemes are married across every platform. Your tone is distinctly you. A rebrand might be the last thing on your mind.  However, the digital marketplace is ever-changing. As a result, even the most established businesses can become obsolete if they […]

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Posted by Igloo | 1 November 2021 | Home

Website landing pages are among the most valuable pieces of content you could ever design. In the world of digital marketing, nearly all roads lead to landing pages: they’re the key to turning interested web users into paying customers. Landing pages are pages on your website that users can’t navigate to from your homepage. Instead, […]

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Posted by Igloo | 28 October 2021 | Home

Nowadays, the best way to increase business returns is to tap into users on social media platforms. Facebook alone hosts more than 2.33 billion active monthly users who are always looking to discover the next big thing.  So, if you aren’t running a Facebook campaign for your brand, you could already be lagging behind your […]

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Posted by Igloo | 26 October 2021 | Home

Display advertising is a form of digital marketing that involves placing compelling visuals (i.e. your ads) up on display banners around the internet. These take many different forms and come with various requirements, but they can generate strong results when done correctly. With clicks costing an average of $0.58 a piece, it’s often a very […]

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Posted by Igloo | 25 October 2021 | Home

SEO (or search engine optimization) is the practice of creating, populating, and promoting web pages or sites with the goal of securing top rankings on search engines like Google, Bing, and Yahoo. There are many different factors that go into SEO, which makes pulling it off a difficult task for businesses that don’t have years […]

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Posted by Igloo | 21 October 2021 | Branding

Customers today have high expectations for the brands they spend money on. Brand identities are more than mere guidelines for marketing—they’re essential concepts that play a large role in the success of the average business. As an award-winning branding company in Dubai, we’ve helped dozens of clients create powerful identities that stand out from the […]

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Posted by Igloo | 19 October 2021 | Home

The UAE retail e-commerce market hit $4B in 2020. We’ll give you a minute to let that sink in: four billion dollars’ worth of business all happening online, right here in our home country. Claiming your own piece of this market is no easy feat. It takes a significant amount of time, talent, and resources […]

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Posted by Igloo | 18 October 2021 | Home

Pay per click (PPC) advertising is one of the most widely known and most lucrative forms of marketing to emerge in recent history. Its bidding structure ensures that businesses only pay when they get results, and its precision marketing capabilities have driven tons of revenue worldwide. Like everything else in the professional world, however, PPC […]

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