INSIGHTS

Posted by Igloo | March 18, 2021 | Insights, Website Development
Web Development Basics for Newbies

In general, web development can be summed up into three categories, with each one filling a unique niche in constructing websites for the world to view. Before proceeding, it's quite important to mention that web development and web design are two completely different fields. The former deals with all facets of the creative web development, while the latter focuses on the practical implementation of that creative design. While these two...

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Posted by Igloo | March 17, 2021 | Insights, Website Development
7 Web Development Tips for a Successful Website

Web development is an ever-changing industry. And when you compare web developers with those of 10 years ago, you'll see that the competition is just as stiff. Even if you're like many new web developers, you've probably looked over your source code time again and wondered how you could make it even better. While the old saying, "practice makes perfect," applies to web developers as much as software engineers, even...

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Posted by Igloo | March 16, 2021 | Insights, Web Design
7 Best Tips That’ll Help Your Web Design Project

In 2021, web design will push the limits of our imagination. A culmination of today's technological independence brought about by advanced technologies and intuitive software - this is a year of artistic brilliance, creative extremes, responsive design, and originality. As the internet continues to grow and expand its influence into every part of our lives, web designers need to bring their vision to life on every single page. Utilizing Web...

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Posted by Igloo | March 16, 2021 | Insights, Web Design
5 Reasons Why Web Design is Important for Your Business

There’s no doubt that web design plays an important role in getting your online business noticed. Whether it’s a small or large business, web design plays a crucial role in making your site popular on the internet. It’s important to note that web design is different from web development. For web development, the web developer creates a visually appealing and functional website. But for web design, a web designer will...

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Posted by Igloo | March 16, 2021 | Insights, Lead Generation, PPC
How to Boost Sales with PPC?

The question that flows through many entrepreneurs’ minds is how to boost sales with PPC advertising. While it has been a proven moneymaker for a long time, it’s a relatively new method that has penetrated every aspect of our lives. With that said, some people still wonder whether or not PPC is a good way to advertise or not, while some others still wonder if it’s worth it. Let's explore...

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Posted by Igloo | March 16, 2021 | Insights, Lead Generation, PPC
6 Effective Strategies on How to Implement PPC

When starting an online business, business owners have numerous questions inside their heads. Almost every PPC agency in Dubai says that the most common thing new businesses think of when it comes to effective marketing strategies is the process of PPC marketing strategy implementation. The first question that comes to their minds is how to get the most benefit for their ad budget? As with any new marketing method, it...

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Posted by Igloo | March 15, 2021 | Insights, Lead Generation, PPC
5 Reasons to Use Google Ads Today

Google Ads offers a variety of targeting methods, and we’ll go over some of them in this post. Why are Google Ads so important for your marketing efforts today? According to the most reputable Google Ads agency in Dubai, Google Ads will provide you with options to target the desired audience by various factors. Moreover, Google Ads can greatly benefit your overall marketing efforts only if you know how to...

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Posted by Igloo | March 15, 2021 | Branding, Insights
Top 10 Things to Consider to Successfully Brand Your Business

If you’ve decided to start a new business, branding is one of the most important components for success. Branding is a vital marketing tool nowadays. It helps separate you from your competitors, identifies your product or service, creates a unique persona for your company, and makes a personality that your target audience can relate to. This is what allows your brand to endure the test of time. Branding Your Business...

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Posted by Igloo | March 14, 2021 | Branding, Insights
7 Reasons Why Branding is Important for Your Business

Branding is perhaps one of the biggest factors of a company's success. It’s what creates you as a company, and it’s what actually makes you stand apart from your competitors. In a world where everything is becoming automated, your brand is a direct representation of who you are and what you stand for. Benefits of Branding Your Business There are multiple benefits to having your own brand. As consumers, we’re...

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Posted by Igloo | March 14, 2021 | Branding, Insights
6 Branding Tips That’ll Help You Boost Sales

Branding is perhaps one of those aspects of your marketing mix that can make or break your efforts. Consider finding some of the best branding companies in Dubai to help you with your company’s branding strategy. If done well, it’ll help build your brand's reputation and awareness among potential clients and customers. It can also help ensure that your brand is the first thing a prospective client thinks about when...

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social media posts
Posted by Igloo | March 2, 2021 | Content Marketing, Digital Marketing, Insights, Lead Generation, Social Media
Video – Are Social Media Posts Worth It?

https://youtu.be/RyibwA2tMcw I get these questions a lot. Should I post on social media? Will posting on social media get me business? How often should I post? Which platform is the best? If these questions come to your mind, I would tell you, in short, that social media is a great place for your business to be. First, social media is where literally everyone is. Second, social media is one, if...

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marketing automation
Posted by Igloo | January 31, 2021 | Content Marketing, Digital Marketing, Email Marketing, Insights, Lead Generation, Newsletter
Video – Is Marketing Automation Complex?

https://youtu.be/7CCqd0tzk7c Is Marketing Automation Complex? Anything you don’t know, might seem complex. And that applies to marketing automation. Marketing automation is a software you use to keep your clients engaged, and to warm up leads. You can engage with your clients by sending them regular updates that add value to them, like, offers, birthday wishes, promo codes, feedback forms, etc. And you can engage with leads by sharing with them...

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social media posts
Posted by Igloo | January 20, 2021 | Content Marketing, Digital Marketing, Insights, Lead Generation, Social Media
Video – Are Social Media Posts Worth It?

https://www.youtube.com/watch?v=7jEnUGu3tx0&feature=youtu.be I get these questions a lot. Should I post on social media? Will posting on social media get me business? How often should I post? Which platform is the best? If these questions come to your mind, I would tell you, in short, that social media is a great place for your business to be. First, social media is where literally everyone is. Second, social media is one, if...

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seo agency
Posted by Igloo | January 17, 2021 | Content Marketing, Digital Marketing, Insights, Lead Generation, SEO
Video – How To Choose An SEO Agency?

https://youtu.be/HAmYVWAnQOk I talk to many businesses that chose an SEO agency because this agency ranked high on search engines. They also chose an agency because they got guaranteed results, or they chose one because that agency offered them lower prices than others. Just so you know, businesses can rank high on search engines for a period of time, and then lose their rankings, and that happens mainly because such businesses...

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