Blogs

Posted by Igloo | 15 April 2022 | Web Design

The key to effectively selling a product is first selling its value. Without a dedicated eCommerce product page, you risk losing high-value conversions, product visibility, and lucrative opportunities. Fortunately, curating an enticing and perfectly crafted eCommerce product page with the best practices in your back pocket is entirely doable.  Whether launching a new product or […]

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Posted by Igloo | 6 April 2022 | Digital Marketing

As more companies take their businesses online, traditional marketing methods are no longer as effective as they once were. Whether you’re running a brick-and-mortar business or startup, establishing an online presence is no longer just nice-to-have. If your existing business model needs a revamp or touch of online magic, this guide will tell you what […]

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Posted by Igloo | 1 April 2022 | SEO

Since the pandemic gave rise to online businesses and eCommerce in 2020, search engine optimization (SEO) has become an obvious must for all companies. With the first quarter of 2022 already long gone, businesses not yet incorporating SEO into their marketing strategies have a lot of catching up to do.  If digital marketing success is […]

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Posted by Igloo | 28 March 2022 | SEO

SEO stands for “Search Engine Optimization”, and it refers to the practice of improving your website’s chances of earning traffic through organic (non-ad) search results. For your SEO to be successful, you have to make and take many decisions and actions, such as selecting relevant keywords with high search traffic potential and developing high-quality, helpful […]

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Posted by Igloo | 26 March 2022 | Uncategorized

Business owners undervalue the benefits of PPC advertising. As a result, they miss out on a huge opportunity to grow their online businesses quickly and profitably. PPC or pay-per-click advertising is an excellent way to reach out to potential customers quickly and promote your products or services, whether through Google Ads, Bing Ads, Facebook Ads, […]

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Posted by Igloo | 23 February 2022 | SEO

Search engines are a frequent starting place when you need information, whether you’re studying a product, looking for a restaurant, or planning a vacation. If you are a business owner, they provide a fantastic chance to send relevant traffic to your website. Digital marketers often use several measures to ensure that they get ahead of […]

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Posted by Igloo | 16 February 2022 | Uncategorized

Nowadays, having a website is a must for almost every business. While social media is great for small businesses just starting out, websites are the best, primary method of engaging with clients when a business is looking to scale up.  Many businesses want to take on as much ownership over their assets as possible—and we […]

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Posted by Igloo | 9 February 2022 | Social Media

As the popularity of social media exponentially grows, the average business should do more than think about their next viral hit of a post. They should also think about what social media trends they might expect in this continuously shifting virtual landscape. To give your business an edge, our experts here at Igloo have checked […]

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Posted by Igloo | 3 February 2022 | PPC

Pay-per-click advertising has proven to be one of the most efficient and cost-effective internet marketing techniques over time. PPC advertising helps businesses to control their ad expenses and get their products in front of the right people at the right place and time. In this article, we explore some of the ways that PPC allows […]

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Posted by Igloo | 1 February 2022 | SEO

No matter how difficult it can be at times to keep up with ever-changing search engine algorithms, they’re still the best source of organic traffic. Organic traffic in turn is the ticket to new leads and paying customers—which means you either have to keep up, or get left behind. As we enter the year 2022, […]

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