Your brand is a reflection of who you are as a company, and employing a sound branding strategy may help you expand beyond your core market. Branding your company online will help you connect with potential clients in the digital platforms where they spend their time. Consumers will usually remember a well-thought-of brand. Thus, with […]

Nowadays, a good-looking desktop website is not enough to launch your brand into a success. If you don’t satisfy every screen on the marketing spectrum, you may as well bid your business goals adieu. Fortunately, solutions like responsive web design exist to appease desktop and mobile users.  Remember, mobile use makes up over 50% of […]

Social media marketing doesn’t just apply to “younger” businesses in today’s digital landscape—it’s necessary across the board. Its relevance is undeniable—88% of marketers claim that their social media marketing strategies are responsible for most of their exposure and visibility. While social media involves a labyrinth of learning curves, mastering it for your business is not […]

Over the past decade, pay-per-click (PPC) advertising has been a reliable method for winning the game of digital marketing. However, nothing is constant in the field of digital marketing. Like any other industry, strategies change with each new development. PPC is no exception. With every business still recovering from what has almost been a two-year […]

It takes time and effort to write articles for your website. It becomes even more tedious when you think of all the keyword research you have to do to create quality content. While some might choose to rely on post-and-pray methods, these aren’t always the most reliable means to generate traffic and revenue. So if […]

Are you automating your marketing? Like Amazon does. Or are you manually doing everything?Marketing automation saves you time, money, and help you win new clients, and grow your CLTV.If you need help with digital marketing, contact us now on www.weareigloo.comIgloo is an award winning digital marketing agency that helped over 100 clients to date, with […]

Thanks to pandemic restrictions, many brick-and-mortar businesses are leveraging social media to boost brand awareness. In fact, 97% of Fortune 500 companies rely on platforms like Instagram and Facebook to increase sales and engage with consumers. Now that billions of people use social media to recommend products and services, taking your brand awareness efforts online […]

Investing in SEO at the start could take you out of business. Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO. It could be the case where you first invest in SEO if you know you can win because your competitors don’t know […]

Web analytics is not just a set of numbers that sit on your back burner waiting to spike. Of the marketers who utilize this powerful tool, 63% claim improved business efficiency, while 51% swear by enhanced financial performance. Not only does web analytics provide a closer look at your website performance, but also valuable insights […]