If you run a business in the MENA region, staying on top of the latest digital marketing trends is imperative. By keeping up with this ever-changing landscape, you can define and edit your marketing strategy as necessary.  As more parts of daily life go digital, the UAE has become a significant player in international business. […]

Doing SEO in Arabic is still the most cost-effective way to acquire organic traffic in the Middle East. Building long-term organic reach is a cornerstone of every marketing plan, which is why SEO in Arabic will continue to be the primary means of digital lead acquisition in the Middle East. There are an estimated 199 […]

The key to effectively selling a product is first selling its value. Without a dedicated eCommerce product page, you risk losing high-value conversions, product visibility, and lucrative opportunities. Fortunately, curating an enticing and perfectly crafted eCommerce product page with the best practices in your back pocket is entirely doable.  Whether launching a new product or […]

As more companies take their businesses online, traditional marketing methods are no longer as effective as they once were. Whether you’re running a brick-and-mortar business or startup, establishing an online presence is no longer just nice-to-have. If your existing business model needs a revamp or touch of online magic, this guide will tell you what […]

Since the pandemic gave rise to online businesses and eCommerce in 2020, search engine optimization (SEO) has become an obvious must for all companies. With the first quarter of 2022 already long gone, businesses not yet incorporating SEO into their marketing strategies have a lot of catching up to do.  If digital marketing success is […]

SEO stands for “Search Engine Optimization”, and it refers to the practice of improving your website’s chances of earning traffic through organic (non-ad) search results. For your SEO to be successful, you have to make and take many decisions and actions, such as selecting relevant keywords with high search traffic potential and developing high-quality, helpful […]

Business owners undervalue the benefits of PPC advertising. As a result, they miss out on a huge opportunity to grow their online businesses quickly and profitably. PPC or pay-per-click advertising is an excellent way to reach out to potential customers quickly and promote your products or services, whether through Google Ads, Bing Ads, Facebook Ads, […]

Search engines are a frequent starting place when you need information, whether you’re studying a product, looking for a restaurant, or planning a vacation. If you are a business owner, they provide a fantastic chance to send relevant traffic to your website. Digital marketers often use several measures to ensure that they get ahead of […]

Nowadays, having a website is a must for almost every business. While social media is great for small businesses just starting out, websites are the best, primary method of engaging with clients when a business is looking to scale up.  Many businesses want to take on as much ownership over their assets as possible—and we […]

As the popularity of social media exponentially grows, the average business should do more than think about their next viral hit of a post. They should also think about what social media trends they might expect in this continuously shifting virtual landscape. To give your business an edge, our experts here at Igloo have checked […]