Insights

Posted by Igloo | 3 February 2022 | PPC

Pay-per-click advertising has proven to be one of the most efficient and cost-effective internet marketing techniques over time. PPC advertising helps businesses to control their ad expenses and get their products in front of the right people at the right place and time. In this article, we explore some of the ways that PPC allows […]

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Posted by Igloo | 1 February 2022 | SEO

No matter how difficult it can be at times to keep up with ever-changing search engine algorithms, they’re still the best source of organic traffic. Organic traffic in turn is the ticket to new leads and paying customers—which means you either have to keep up, or get left behind. As we enter the year 2022, […]

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Posted by Igloo | 27 January 2022 | Digital Marketing

Investing in SEO at the start could take you out of business.Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO.It could be the case where you first invest in SEO if you know you can win because your competitors don’t know how to […]

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Posted by Igloo | 19 January 2022 | Digital Marketing

Are You Losing Revenue Because Of This? Are you focusing on decreasing your CPA, or growing your revenues?Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business!If you need help with digital marketing, contact us now on www.weareigloo.com.Igloo is an award winning digital marketing agency that […]

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Posted by Igloo | 27 December 2021 | Branding

Your brand is a reflection of who you are as a company, and employing a sound branding strategy may help you expand beyond your core market. Branding your company online will help you connect with potential clients in the digital platforms where they spend their time. Consumers will usually remember a well-thought-of brand. Thus, with […]

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Posted by Igloo | 23 December 2021 | Web Design

Nowadays, a good-looking desktop website is not enough to launch your brand into a success. If you don’t satisfy every screen on the marketing spectrum, you may as well bid your business goals adieu. Fortunately, solutions like responsive web design exist to appease desktop and mobile users.  Remember, mobile use makes up over 50% of […]

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Posted by Igloo | 22 December 2021 | Social Media

Social media marketing doesn’t just apply to “younger” businesses in today’s digital landscape—it’s necessary across the board. Its relevance is undeniable—88% of marketers claim that their social media marketing strategies are responsible for most of their exposure and visibility. While social media involves a labyrinth of learning curves, mastering it for your business is not […]

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Posted by Igloo | 21 December 2021 | Uncategorized

Over the past decade, pay-per-click (PPC) advertising has been a reliable method for winning the game of digital marketing. However, nothing is constant in the field of digital marketing. Like any other industry, strategies change with each new development. PPC is no exception. With every business still recovering from what has almost been a two-year […]

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Posted by Igloo | 20 December 2021 | SEO

It takes time and effort to write articles for your website. It becomes even more tedious when you think of all the keyword research you have to do to create quality content. While some might choose to rely on post-and-pray methods, these aren’t always the most reliable means to generate traffic and revenue. So if […]

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