We are Igloo
Video – What is CRO & How To Apply It?

Video Transcription: Conversion Rate Optimization or CRO is the process of increasing the percentage of website visitors who take a desired action; be it filling out a form, buying a product, registering for a newsletter, etc. The CRO process involves understanding how users navigate your site, what’s stopping them from taking the desired actions, and… Read more

4 Proven Digital Marketing Strategies to Gain Loyal Customers

As you progress in your business, customer acquisition simply isn’t enough. You have to start making new plans for your existing customers as they move along the engagement funnel, taking them from awareness to conversion, and then finally to loyalty. Acquiring loyal customers is an integral part of growing your business. Not only do you… Read more

Video – 4 Ways To Grow Your Website Traffic With Content Only!

In this video, I share with you 4 ways to grow your website traffic with content only: First, write about low volume keywords. Second, write about local content. Third, create better content. Fourth, write more content. Link to the video about why keyword research tools DO NOT work, and what to do instead.… Bassem’s… Read more

Video – Hire A Digital Agency or Staff In-house?

In this video I share my views about the pros and cons of hiring a digital agency and the pros and cons of hiring staff in-house. Bassem’s Bio: Bassem Saber is one of the managing partners and head of performance marketing at Igloo, a leading digital marketing agency based in Dubai. Bassem’s expertise in digital… Read more

Video – keyword research tools DO NOT work. Do this instead.

In my experience for the past years working in SEO, is that none of the tools that I’ve used are accurate; whether it is Google Keyword Planner, Ahrefs, Moz, SEMRush, Ubersuggest, etc. Why? because I noticed that when one of the tools says that a specific keyword has 50 searches monthly for example, after running… Read more

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