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Insights

keyword research
Posted by Igloo | 20 December 2021 | SEO
7 Surefire Tips on Choosing the Right Keywords

It takes time and effort to write articles for your website. It becomes even more tedious when you think of all the keyword research you have to do to create quality content. While some might choose to rely on post-and-pray methods, these aren’t always the most reliable means to generate traffic and revenue. So if...

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marketing automation
Posted by Igloo | 17 December 2021 | Uncategorized, Uncategorized, Uncategorized, Uncategorized, Uncategorized
Video – Are You Automating Your Marketing?

https://youtu.be/LWiywwyl9Jg Are you automating your marketing? Like Amazon does. Or are you manually doing everything?Marketing automation saves you time, money, and help you win new clients, and grow your CLTV.If you need help with digital marketing, contact us now on www.weareigloo.comIgloo is an award winning digital marketing agency that helped over 100 clients to date,...

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brand awareness
Posted by Igloo | 15 December 2021 | Branding
Best Ways to Boost Brand Awareness on Social Media

Thanks to pandemic restrictions, many brick-and-mortar businesses are leveraging social media to boost brand awareness. In fact, 97% of Fortune 500 companies rely on platforms like Instagram and Facebook to increase sales and engage with consumers. Now that billions of people use social media to recommend products and services, taking your brand awareness efforts online...

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SEO vs SEM
Posted by Igloo | 14 December 2021 | SEO
Video – Are You Investing Right In Marketing?

https://youtu.be/peM_aT9mxnA Investing in SEO at the start could take you out of business. Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO. It could be the case where you first invest in SEO if you know you can win because your competitors don’t...

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web analytics
Posted by Igloo | 10 December 2021 | Uncategorized
Top 10 Benefits of Web Analytics

Web analytics is not just a set of numbers that sit on your back burner waiting to spike. Of the marketers who utilize this powerful tool, 63% claim improved business efficiency, while 51% swear by enhanced financial performance. Not only does web analytics provide a closer look at your website performance, but also valuable insights...

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team in the office
Posted by Igloo | 08 December 2021 | Social Media
How to Prepare Your Social Media Strategy for 2022

As the recent pandemic encourages more brands to take their businesses online, innovative and dynamic social media strategies are a must in 2022. On top of that, social trends and sudden platform updates are rolling out faster than many small businesses can keep up. As such, it’s imperative to abandon outdated strategies in favor of...

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decreasing CPA
Posted by Igloo | 06 December 2021 |
Video – Are You Focusing On The Wrong Marketing Metrics?

https://www.youtube.com/watch?v=Jj7b7iWtYtw Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business! If you need help with digital marketing, contact us now. Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

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Posted by Igloo | 06 December 2021 |
Paid Search Advertising: What’s In It for You?

If you're reading this, you've probably already heard about PPC. At the very least, you've most likely seen a PPC ad, given how prevalent these are. For some, pay-per-click (PPC) advertising is a profitable marketing channel; for others, not so much. That said, success is not impossible to come by. The numbers show that PPC...

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automated reports
Posted by Igloo | 04 December 2021 |
Video – Are you analyzing your digital marketing efforts manually or using automated reports?

https://youtu.be/Q7Gxgi9hgng If you’re not using automated reports, then it’s time you do, so you take immediate action, and improve your bottom line. If you need help with digital marketing, contact us now www.weareigloo.com Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

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Posted by Igloo | 19 November 2021 | SEO
How to Build an SEO Strategy for a Dubai Business

SEO has gained popularity as a reliable and sustainable marketing strategy. The acronym stands for Search Engine Optimization and, simply put, it is a marketing approach that improves a website’s visibility in search engine results. It increases web traffic, which later on translates into a rise in sales. The numbers don't lie—even Forbes reported that...

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