Insights

Posted by Igloo | 29 November 2016 | Branding

One of the top tools of online marketing in Dubai, is the electronic newsletter. While it may seem dated for some, for us its simple- it truly is a cost-effective medium for building relationships and maintaining regular contact with customers.  We use our company newsletter as a tool to educate and persuade our clients and […]

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Posted by Igloo | 15 November 2016 | Social Media

We’re slowly reaching that point in social history, where if you don’t have Snap you’re certainly missing out. But wait, do we mean Snapchat? If you haven’t heard already, Snapchat recently changed its name to Snap. It’s a subtle yet telling move that redefines its direction and position in the social media world. Now, Snap […]

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Posted by Igloo | 8 November 2016 | Social Media

Sharing valuable and insightful content is the best way to spread your message for the least amount of money. Everyone wants to be at the top and centre of the latest trends and stories; sharing witty, insightful content is one of the easiest ways to attain expert status and more followers. So help them out! […]

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Posted by Igloo | 1 November 2016 | Web Design

Let’s face it, there’s nothing worse than sitting through a boring presentation filled with poor visuals, especially when pitching to a client. So if your presentation doesn’t speak highly, then how will your design? Designing a presentation is just like any other project. So use everything you know about design to first create a template, […]

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Posted by Igloo | 24 October 2016 | Digital Marketing

Let’s clear the most obvious question first- what is dynamic content? To put it simply, dynamic content is online content on your website, forms, landing pages or emails that changes based on the viewer. ​It changes based on user preferences, access time and personal information in order to deliver a current and engaging online experience. […]

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Posted by Igloo | 17 October 2016 | Social Media

Whether you are a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your SEO practices are getting people to visit your website, you’ve taken a huge step in the right direction but it’s not quite enough. You may still have low conversions simply because you can’t get […]

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Posted by Igloo | 10 October 2016 | Insights

The art of logo design continues to be a relevant discipline in brand engagement. With technology changing the game for businesses everywhere, it challenges designers to stay up to date with consumer and digital trends, producing designs that speak clearly and effectively. The frequency of engagement is increasing and the quality has become more inclusive and personal. […]

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Posted by Igloo | 3 October 2016 | Digital Marketing

The hottest marketing trend everyone’s been talking about these days is location-based marketing. As brands continue to invest in mobile, Google has made significant moves to pave way to the future of mobile location marketing. The idea is based on the frequent “near me” searches that consumers are making to find services or events that […]

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Posted by Igloo | 26 September 2016 | Web Design

We live in a multi-device world where information is now consumed across different devices and screens. This means your website should have the capacity to cater to customers returning to your site at different times and across all devices, for an optimal user experience. This is where responsive web design comes into play. Responsive design […]

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Posted by Igloo | 22 September 2016 | Digital Marketing

There are many features that a searcher or shopper might seek to help them complete an online purchase. When it comes to successful paid search, it’s not just about ad copy. You have to pay attention to what you’re displaying on your landing pages as well. A landing page is the page an interested consumer lands on […]

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