Insights

Posted by Igloo | 26 January 2017 | Content Marketing

“People don’t buy products, they buy better versions of themselves.” In order to stand out in today’s business world, people need to be sold on YOU before they can be sold on whatever it is you’re selling. With advertising in Dubai, if you aren’t who they want to be, they will not care about what […]

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Posted by Igloo | 25 January 2017 | Content Marketing

Instagram has recently confirmed that their new live-streaming option will be rolled out to all users this week! “Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time […]

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Posted by Igloo | 24 January 2017 | Content Marketing

If you’re a blogger or content writer, the aim is simple: Make content that’s shareable. While the end goal sounds ideal, getting there takes a little bit of work and fine tuning. But the results are worth the effort. The reality is the more your content is shared, the more traffic your website gets and […]

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Posted by Igloo | 17 January 2017 | Web Design

So you’ve designed a beautiful website that’s already been launched, but you don’t see the money coming in. Even if you are getting visitors, there is no guarantee that you will make any money. There seems to be a disconnect between whatever ad or link they clicked on and the page they land on. There […]

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Posted by Igloo | 10 January 2017 | Content Marketing

As a small business, you have limited resources, limited funds and limited time. So it’s key to focus your marketing efforts in the right direction. Many small businesses go around in circles with marketing because they dabble with little bit of everything instead of trying to do one thing really well. Avoid this trap and […]

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Posted by Igloo | 3 January 2017 | Social Media

Digital marketing in Dubai and around the world is constantly evolving with content serving as the fuel that drives the growth of multi-channel marketing. But what is Multi-channel marketing? It is the practice of using multiple channels to reach customers. Apart from allowing businesses to reach customers through different mediums, multi-channel marketing also makes it […]

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Posted by Igloo | 27 December 2016 | Insights

Search engine optimization in Dubai and world over, is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on […]

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Posted by Igloo | 20 December 2016 | Content Marketing

Content marketing makes up for such an essential part of digital marketing in Dubai’s business arena. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked […]

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Posted by Igloo | 15 December 2016 | Web Design

As both brands and technology continue to evolve, there’s no doubt that mobile marketing is the future. Accelerated Mobile Pages (AMP) is an open source technology that enables pages on your website to load quickly for users on a mobile device. Here are 5 reasons why you should implement AMP technology to your website: It’s […]

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Posted by Igloo | 6 December 2016 | Lead Generation

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” Echoing the words of acclaimed author and motivational speaker, Zig Ziglar, business starts with people. Thus the key to growing a business lies in building relationships. After all, business is personal. The wooing and courtship in the […]

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