Posted by Igloo | 20 December 2016 | Content Marketing, Digital Marketing, Insights, SEO, Uncategorized, Uncategorized
7 Misconceptions about Content Marketing

Content marketing makes up for such an essential part of digital marketing in Dubai’s business arena. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked...

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Posted by Igloo | 15 December 2016 | Web Design
Here Is What You Need To Know About Accelerated Mobile Pages (AMP)

As both brands and technology continue to evolve, there's no doubt that mobile marketing is the future. Accelerated Mobile Pages (AMP) is an open source technology that enables pages on your website to load quickly for users on a mobile device. Here are 5 reasons why you should implement AMP technology to your website: It’s...

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Posted by Igloo | 06 December 2016 | Social Media
Leads to Leader: 6 cheap ways to improve lead generation

“If people like you they'll listen to you, but if they trust you they'll do business with you.” Echoing the words of acclaimed author and motivational speaker, Zig Ziglar, business starts with people. Thus the key to growing a business lies in building relationships. After all, business is personal. The wooing and courtship in the...

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Posted by Igloo | 29 November 2016 | Branding, Content Marketing, Designing, Digital Marketing, Insights, Marketing Automation
6 Reasons Why E-Newsletters Are Still Relevant

One of the top tools of online marketing in Dubai, is the electronic newsletter. While it may seem dated for some, for us its simple- it truly is a cost-effective medium for building relationships and maintaining regular contact with customers.  We use our company newsletter as a tool to educate and persuade our clients and...

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Posted by Igloo | 15 November 2016 | Social Media
Snap’ping to 2017

We’re slowly reaching that point in social history, where if you don’t have Snap you’re certainly missing out. But wait, do we mean Snapchat? If you haven’t heard already, Snapchat recently changed its name to Snap. It’s a subtle yet telling move that redefines its direction and position in the social media world. Now, Snap...

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Posted by Igloo | 08 November 2016 | Social Media
5 tips to create impressive content on LinkedIn

Sharing valuable and insightful content is the best way to spread your message for the least amount of money. Everyone wants to be at the top and centre of the latest trends and stories; sharing witty, insightful content is one of the easiest ways to attain expert status and more followers. So help them out!...

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Posted by Igloo | 01 November 2016 | Web Design
6 tips to design your own presentation

Let’s face it, there’s nothing worse than sitting through a boring presentation filled with poor visuals, especially when pitching to a client. So if your presentation doesn’t speak highly, then how will your design? Designing a presentation is just like any other project. So use everything you know about design to first create a template,...

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Posted by Igloo | 24 October 2016 | Social Media
How Dynamic Content can change your marketing strategy

Let’s clear the most obvious question first- what is dynamic content? To put it simply, dynamic content is online content on your website, forms, landing pages or emails that changes based on the viewer. ​It changes based on user preferences, access time and personal information in order to deliver a current and engaging online experience....

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Posted by Igloo | 17 October 2016 | Social Media, Web Design
5 ways to boost conversions on your website

Whether you are a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your SEO practices are getting people to visit your website, you've taken a huge step in the right direction but it’s not quite enough. You may still have low conversions simply because you can’t get...

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