Insights

Posted by Igloo | 3 September 2022 | Social Media

Nowadays, community management is at the core of all healthy business relationships. Selling a high-quality product is only half the work—customers also want to trust and feel connected to your brand. Fortunately, the solution is simple—invest in a social media community management strategy. If building a network of business entities and consumers with shared interests […]

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Posted by Igloo | 2 September 2022 | Digital Marketing

The Middle East North Africa (MENA) region is currently the second-fastest growing eCommerce global market and a thriving hub for Big Tech companies. However, marketing to the 135 million Arabic-speaking internet users is not as simple as translating ad copy and tweaking visual aids.  Considering only 2% of marketing content is written in Arabic, with […]

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Posted by Igloo | 25 June 2022 | Web Design

Since the beginning of the COVID-19 outbreak in 2020, cybercriminals have become increasingly bold. In 2021 alone, ransomware attacks caused roughly $6 trillion in damages. Despite running up-to-date endpoint protection, 75% of businesses were infiltrated, making web penetration testing imperative to company security. Misconfigured web servers can cause significant revenue losses—so how do you increase […]

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Posted by Igloo | 21 June 2022 | Uncategorized

On-page SEO is a powerful tool for doing business in 2022, driving over 1000% more traffic than social media referrals. And seeing how the internet swelled by a whole 35% thanks to the global pandemic, it’s safe to say that 2022 is going to be another lucrative year for the strategy. If you aren’t already […]

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Posted by Igloo | 18 June 2022 | Digital Marketing

For most company owners with little time, navigating the world of digital marketing is a difficult endeavor. Many businesses want a reliable and capable digital partner to handle their online marketing demands. With the rise in the number of digital firms in recent years, finding the correct one has become tough. It doesn’t help that […]

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Posted by Igloo | 18 June 2022 | Social Media

There’s no denying that in today’s digital environment, influencer marketing is one of the trendiest ways to reach new and potential consumers—especially if those customers are Gen Z and Millennial buyers. Although social networks such as TikTok, YouTube, Twitter, Facebook, and blogs are useful for harnessing influencers, none is a more powerful tool for a […]

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Posted by Igloo | 25 May 2022 | SEO

To enjoy a well-designed website, users will first have to find it on a search engine. However, getting your website to rank isn’t as simple as consolidating information about your business and publishing it online. You’ll have to develop an easy-to-navigate sitemap, aesthetically pleasing layout, and a responsive design to show up on Google. Keeping […]

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Posted by Igloo | 23 May 2022 | Web Design

The key to success in today’s digital age is a robust online presence—without a carefully crafted website, you could potentially miss out on winning leads that help your brand thrive. However, building a custom website takes time—and more of it than you might anticipate.  If you’re new to the website development process, this guide will […]

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Posted by Igloo | 8 May 2022 | Social Media

Since the rise of platforms like Instagram and TikTok, influencer marketing shows no signs of slowing in the latter part of 2022. As new media and content types arise, it’s up to influencers to stay on top of these ever-changing trends. While the slowing pandemic has allowed traditional marketing methods to resurface, they aren’t quite […]

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