$32.6 billion was spent by businesses on Google Adwords in the last quarter of 2018 alone. Let that number sink in for a minute. Amazon is currently the biggest spender, having paid $30.9 million in the last year for Google Adwords. When you look at the ROI, it all starts to make sense. Businesses make… Read more
The best laid plans leave plenty of room for changes, and a social media marketing playbook is no exception. In the fifteen years since Facebook was founded, it’s become clear that nothing about the platform or the habits of its users is set in stone. Last year’s social media marketing landscape saw the importance of… Read more
How are you planning to up your social media game in 2019? Do you want to know the latest social media trends to consider for this year? The social media team at Igloo share their social media trends to watch out for in this infographic. Here’s a quick summary of the key points: Interactive content… Read more
With the advent of new technology, a high percentage of the UAE population is rapidly migrating from the typical tradition shopping means to online platforms. As more and more businesses pop up by the day on this online pool, companies need to, therefore, be very creative in designing their Ecommerce SEO strategies. Unlike typical SEO… Read more
Almost every adult has a social media profile on one or two social media platforms. Social media platforms have fast outgrown the role of just uniting people and they are now connecting brands and communities as well. Over the last decade, social media has played a huge role in people’s lives, and businesses have made… Read more
