As the popularity of social media exponentially grows, the average business should do more than think about their next viral hit of a post. They should also think about what social media trends they might expect in this continuously shifting virtual landscape. To give your business an edge, our experts here at Igloo have checked...
Pay-per-click advertising has proven to be one of the most efficient and cost-effective internet marketing techniques over time. PPC advertising helps businesses to control their ad expenses and get their products in front of the right people at the right place and time. In this article, we explore some of the ways that PPC allows...
No matter how difficult it can be at times to keep up with ever-changing search engine algorithms, they’re still the best source of organic traffic. Organic traffic in turn is the ticket to new leads and paying customers—which means you either have to keep up, or get left behind. As we enter the year 2022,...
https://youtu.be/bB7XeJQlA9o Investing in SEO at the start could take you out of business.Drive users to your website first with paid marketing so you can learn, optimize, and generate revenues. Next invest in SEO.It could be the case where you first invest in SEO if you know you can win because your competitors don’t know how...
https://youtu.be/8NxUlLMqQ9A Are you focusing on decreasing your CPA, or growing your revenues?Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business!If you need help with digital marketing, contact us now on www.weareigloo.com.Igloo is an award winning digital marketing agency that helped over 100 clients to date,...
https://youtu.be/NmsvLGK3faY Are you analyzing your digital marketing efforts manually or using automated reports?If you’re not using automated reports, then it’s time you do, so you take immediate action, and improve your bottom line.If you need help with digital marketing, contact us now www.weareigloo.comIgloo is an award winning digital marketing agency that helped over 100 clients...
Your brand is a reflection of who you are as a company, and employing a sound branding strategy may help you expand beyond your core market. Branding your company online will help you connect with potential clients in the digital platforms where they spend their time. Consumers will usually remember a well-thought-of brand. Thus, with...
Nowadays, a good-looking desktop website is not enough to launch your brand into a success. If you don’t satisfy every screen on the marketing spectrum, you may as well bid your business goals adieu. Fortunately, solutions like responsive web design exist to appease desktop and mobile users. Remember, mobile use makes up over 50% of...
Social media marketing doesn’t just apply to “younger” businesses in today’s digital landscape—it’s necessary across the board. Its relevance is undeniable—88% of marketers claim that their social media marketing strategies are responsible for most of their exposure and visibility. While social media involves a labyrinth of learning curves, mastering it for your business is not...
Over the past decade, pay-per-click (PPC) advertising has been a reliable method for winning the game of digital marketing. However, nothing is constant in the field of digital marketing. Like any other industry, strategies change with each new development. PPC is no exception. With every business still recovering from what has almost been a two-year...
