Blogs

Posted by Igloo | 8 September 2022 | PPC

If you’re launching your first pay-per-click (PPC) campaign on Google Ads, knowing how Quality Scoring works is imperative. As you improve your Google Ads, the platform will see that your campaign is legitimate and relevant to consumers. However, Quality Score is only visible to you, the campaign runner, and Google. As such, many advertisers overlook […]

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Posted by Igloo | 8 September 2022 | Digital Marketing

The modern Internet is 39 years old. It is constantly evolving to support new and innovative technologies while still relying on its original 1983 TCP/IP protocol. The World Wide Web is now in its third generation with Web 3.0. Since its first iteration, Web 3.0 promises to be more than just a static information provider. […]

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Posted by Igloo | 8 September 2022 | SEO

Unlike traditional advertising, search engine optimization is an intangible marketing service—it’s a highly technical, highly invisible concept which means many businesses deem it unnecessary. Still, it remains one of the most effective methods of attracting target audiences and getting them to convert. In the first two quarters of 2022 alone, Google received 943 billion searches: […]

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Posted by Igloo | 8 September 2022 | Digital Marketing

If your in-house marketing strategies aren’t generating the sales and revenue you want, it might be time to hire a professional marketing consultant. These highly-skilled professionals can pinpoint your marketing strategies’ shortcomings and develop long-term, revenue-driven solutions. However, these solutions come at a cost. Hiring a marketing consultant will likely be worth your investment—but how […]

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Posted by Igloo | 8 September 2022 | SEO

Along with the COVID-19 pandemic came the rapid growth of online shopping habits, which continue to dominate global purchasing habits. Nowadays, over 73% of UAE consumers shop exclusively online, with the most popular products being groceries, clothing, and health goods.  Yet, many eCommerce businesses mistakenly attempt to appeal to everyone all at once, casting too […]

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Posted by Igloo | 8 September 2022 | Web Design

Since the beginning of the pandemic, cashless payments have experienced an upshoot in popularity. In addition, today’s digital landscape is dominated by cryptocurrencies and e-wallets, making other options like cheques and cash virtually obsolete. Compared to the 22% of consumers who prefer to use debit cards to make online payments, a measly 17% still rely […]

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Posted by Igloo | 3 September 2022 | Social Media

Nowadays, community management is at the core of all healthy business relationships. Selling a high-quality product is only half the work—customers also want to trust and feel connected to your brand. Fortunately, the solution is simple—invest in a social media community management strategy. If building a network of business entities and consumers with shared interests […]

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Posted by Igloo | 2 September 2022 | Digital Marketing

The Middle East North Africa (MENA) region is currently the second-fastest growing eCommerce global market and a thriving hub for Big Tech companies. However, marketing to the 135 million Arabic-speaking internet users is not as simple as translating ad copy and tweaking visual aids.  Considering only 2% of marketing content is written in Arabic, with […]

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Posted by Igloo | 25 June 2022 | Web Design

Since the beginning of the COVID-19 outbreak in 2020, cybercriminals have become increasingly bold. In 2021 alone, ransomware attacks caused roughly $6 trillion in damages. Despite running up-to-date endpoint protection, 75% of businesses were infiltrated, making web penetration testing imperative to company security. Misconfigured web servers can cause significant revenue losses—so how do you increase […]

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