Blogs

Posted by Igloo | 4 May 2023 | Digital Marketing

In recent years, the emergence of AI-powered language models has revolutionized the field of natural language processing, and Chat GPT is one of the most powerful and widely used models. Chat GPT’s impact has been felt across various industries, and SEO is no exception.    Search engine optimization (SEO) is a crucial aspect of digital […]

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Posted by Igloo | 6 April 2023 | Social Media

Social media advertising is an integral part of marketing strategies for Dubai-based businesses. With most of the population active on various social media platforms, it offers a significant opportunity for companies to reach their target audience and achieve a high return on investment (ROI). However, with so many businesses competing for attention, it can take […]

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Posted by Igloo | 6 April 2023 | SEO

In today’s digital age, having a robust online presence is critical for the success of any business. Local search engine optimization (SEO) is a powerful marketing strategy that helps businesses to improve their visibility in local search results and drive targeted traffic to their website.    In Dubai, where the market is highly competitive, implementing […]

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Posted by Igloo | 8 February 2023 | Digital Marketing

What being a digital marketing agency in Dubai was like in 2022 COVID hit us all very hard…  Whether it was panic, outbreaks, illnesses and losses, or the business ramifications of all of those, it’s safe to say COVID-19 changed everything about our lives.  Then, just as we were getting accustomed to the “new normal”, […]

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Posted by Igloo | 8 February 2023 | Web Design

Nowadays, websites are a business necessity. 46% of online consumers don’t trust a business without a website. So, if your website isn’t getting the traction it deserves, chances are you’re due for a redesign. However, these website upheavals don’t always come cheap—generally, a website redesign costs between $2,000 and $75,000, depending on complexity. Whether your […]

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Posted by Igloo | 11 January 2023 | SEO

As the culture of shopping in the UAE continues to shift online, keyword research is an SEO component that small businesses must recognize. Despite its polarizing nature—how much research is too much research?—keyword research acts as a compass for your SEO campaigns. Performed well, keyword research can point your strategy in the right direction and […]

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Posted by Igloo | 11 January 2023 | Digital Marketing

The digital marketing space is ever-changing, and so are the technology and practices that shape it. Whether you’re a small business or an established brand looking to revamp your advertising strategy, knowing and using the latest digital marketing trends has its benefits. If you’re unsure of where to focus your marketing efforts in 2023, this […]

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Posted by Igloo | 9 December 2022 | Lead Generation

Most digital marketing strategies share the same goal—to generate new leads. A robust digital presence does an excellent job of attracting online audiences, but turning them into leads is not always straightforward. If your methods aren’t generating the leads you want, this guide will cover five of the most effective lead-generation strategies coming into 2023. […]

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Posted by Igloo | 9 December 2022 | SEO

Most business owners understand the need for SEO but need help implementing it. Especially for first-timers dabbling in SEO, steps within the process can quickly become lost in translation. However, with 50% of marketers claiming SEO as a top initiative for their brand, it can be tempting to seek strategies elsewhere—unless you can outsource the […]

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Posted by Igloo | 6 October 2022 | SEO

Every marketer understands how crucial SEO is. Not only does it make your website more visible, but it also creates more opportunities to convert prospects into customers. On-page SEO is particularly important because it allows search engines to understand your website and whether its content is relevant to a person’s query.  Starting with on-page SEO […]

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