Recent times have seen businesses move into the social media space for marketing purposes: these are huge businesses as well as SMEs which are taking advantage of the cheap marketing opportunity presented by different social media. Among the most used are Instagram, YouTube, Facebook and Twitter which appear to have the largest number of participants…. Read more
Marketing is seen as a core part of every business, with each requiring a marketing strategy in order to best their competitors. Nonetheless, the strategies are as wide and varied as the number of businesses employing such methods. The wiser the business is in coming up with its marketing mix and implementing it, all are… Read more
Recent times have seen a rise in the use of the internet like never before. As a matter of fact, the most effective way at the moment to promote any business at the moment is through digital advertising. The United Arab Emirates, as well as her partners in the GCC group, have not been left… Read more
In the 21st century, businesses simply cannot ignore the importance of digital marketing. With the internet being more accessible than ever and with the number of users increasing by the day, businesses need an online presence. However, a simple website is not going to be enough to gain the attention of the internet savvy consumer…. Read more
Over the past decade, the rise of Social Media has completely revolutionized the way people communicate and use the internet. Throughout the world, people are using Social Media to reconnect with old friends, promote events, and launch and run businesses, amongst many other uses. There can be great variations on how Social Media is used… Read more
