INSIGHTS

Posted by Igloo | November 1, 2016 | Insights, Web Design
6 tips to design your own presentation

Let’s face it, there’s nothing worse than sitting through a boring presentation filled with poor visuals, especially when pitching to a client. So if your presentation doesn’t speak highly, then how will your design? Designing a presentation is just like any other project. So use everything you know about design to first create a template, before you move forward. Here, we’ll walk you through 6 ways to design a great...

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Posted by Igloo | October 24, 2016 | Content Marketing, Digital Marketing, Insights, Social Media
How Dynamic Content can change your marketing strategy

Let’s clear the most obvious question first- what is dynamic content? To put it simply, dynamic content is online content on your website, forms, landing pages or emails that changes based on the viewer. ​It changes based on user preferences, access time and personal information in order to deliver a current and engaging online experience. The best example of dynamic content is a personalized greeting you may read on a...

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Posted by Igloo | October 17, 2016 | Digital Marketing, Insights, PPC, Social Media, Web Design
5 ways to boost conversions on your website

Whether you are a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your SEO practices are getting people to visit your website, you've taken a huge step in the right direction but it’s not quite enough. You may still have low conversions simply because you can’t get your website visitors to take the next step and become actual customers. Getting conversions to...

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Posted by Igloo | October 3, 2016 | Digital Marketing, Insights, SEO
A “Near Me” future paves way to a brave new world

The hottest marketing trend everyone’s been talking about these days is location-based marketing. As brands continue to invest in mobile, Google has made significant moves to pave way to the future of mobile location marketing. The idea is based on the frequent “near me” searches that consumers are making to find services or events that are easily accessible and available in close proximity. In April last year, Google claimed that “near...

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Posted by Igloo | September 26, 2016 | Insights, Web Design
Why Your Business Needs A Responsive Website

We live in a multi-device world where information is now consumed across different devices and screens. This means your website should have the capacity to cater to customers returning to your site at different times and across all devices, for an optimal user experience. This is where responsive web design comes into play. Responsive design allows the layout of a website to change as the screen size changes. The coding...

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Posted by Igloo | September 22, 2016 | Digital Marketing, Insights
5 landing page elements to ensure online conversion

There are many features that a searcher or shopper might seek to help them complete an online purchase. When it comes to successful paid search, it’s not just about ad copy. You have to pay attention to what you’re displaying on your landing pages as well. A landing page is the page an interested consumer lands on after clicking on an online marketing call-to-action. They are standalone pages that are designed for...

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Posted by Igloo | September 19, 2016 | Insights, Web Design
5 web design disasters to steer clear from

So you’ve done the work- created a website for your business and created a profile on every social platform. Yet your business is not attracting more customers. So what’s going wrong? There’s a chance that it’s not your brand that’s the problem, but the way you present it online. Maybe your website needs a facelifts. Visitors judge a website in just a few seconds and react based on elements such...

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Posted by Igloo | September 16, 2016 | Insights, Social Media
6 social media marketing mistakes to avoid

As we know, social media plays an integral role in any successful digital marketing strategy. With 74% of people using social networking platforms, the opportunity to increase your site’s online presence to a new and larger consumer base, cannot be ignored. Social media marketing can be a great tool for optimizing your web presence. But if you’re not careful, it could even end up harming your brand image. Here is a...

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Posted by Igloo | September 12, 2016 | Insights, Web Design
Designers and Clients: Unravelling the silent war

It’s almost a running joke these days among creative spaces regarding the stormy relationship between designers and clients. And like any modern relationship, the trouble often lies in the communication. There’s a lot of talking and less listening and the important takeaways are lost in translation. Getting paid to be a designer, not an artist It’s important to consider design as a road map for consumers, taking them where the...

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Posted by Igloo | September 8, 2016 | Insights, Web Design
7 website design trends of 2016

Design, regardless of how and where it’s applied, has one thing in common and stays true- it’s always evolving. Even with the case of website design in Dubai, it’s dynamic and constantly evolving to accommodate both form and function. Positive user experience is the core focus of good design and designers are working towards creating content that’s responsive, accessible and enhances user satisfaction. 2016’s design trends aims to streamline and perfect...

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Posted by Igloo | September 5, 2016 | Insights, PPC
6 reasons you can’t ignore PPC

According to latest advertising reports, search ads account for $9.1 billion, or 40% of the total Internet advertising revenue in 2016. When including mobile-related search revenue, search ads total $11.8 billion in revenue. So what does this mean? PPC matters to your brand and it certainly drives revenue. The need for visibility online and in search results continues to be highly demanding for brands. Along with SEO practices, PPC or...

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Posted by Igloo | December 16, 2015 | Sample
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the standard dummy text. Lorem Ipsum is simply...

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Posted by Igloo | October 12, 2015 | Branding, Designing
Here is the big headline for your blog post

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text. Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words...

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Posted by Igloo | October 12, 2015 | Branding, Designing, Insights
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the standard dummy text. Lorem Ipsum is simply...

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