INSIGHTS

Posted by Igloo | January 28, 2017 | Digital Marketing, Insights, PPC, SEO
Are Organic Keyword Rankings Still Important?

High keyword rankings are the most coveted goals in the world of SEO in Dubai. Small businesses here strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position. But with the evolution of paid advertising and Google’s continuous efforts to provide consumers with content that resolves their demands directly in search results, the opportunities attached to traditional...

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Posted by Igloo | January 27, 2017 | Content Marketing, Digital Marketing, Insights, Social Media
5 Ways Snapchat Can Help Market Your Brand

Social media marketing in Dubai has become a huge source of traffic for modern companies, particularly those targeting the younger demographic. It's rare to find a successful company these days that doesn't engage on Facebook or Twitter. But there is one platform that's not currently being utilized by all marketers- Snapchat. It’s the social media app that enables users to send limited-viewing-time, self-destructing video and picture messages. Snapchat's one of the fastest growing social apps, now boasting...

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Posted by Igloo | January 26, 2017 | Content Marketing, Digital Marketing, Insights, SEO, Social Media
6 Qualities To Being A Great Market Influencer

“People don’t buy products, they buy better versions of themselves.” In order to stand out in today’s business world, people need to be sold on YOU before they can be sold on whatever it is you’re selling. With advertising in Dubai, if you aren’t who they want to be, they will not care about what you have to offer. This influence has the power to connect you with the high...

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Posted by Igloo | January 25, 2017 | Content Marketing, Insights, Social Media
Instagram Is Going Live With New Live-Streaming Feature

Instagram has recently confirmed that their new live-streaming option will be rolled out to all users this week! “Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time makeup tutorials to live DJ sets, it’s been exciting to watch as the community shares...

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Posted by Igloo | January 24, 2017 | Content Marketing, Digital Marketing, Insights, Social Media
How To Get More Social Shares With Memorable Content

If you’re a blogger or content writer, the aim is simple: Make content that’s shareable. While the end goal sounds ideal, getting there takes a little bit of work and fine tuning. But the results are worth the effort. The reality is the more your content is shared, the more traffic your website gets and ultimately that leads to more conversions. And who doesn’t want that? Social shares also play...

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Posted by Igloo | January 17, 2017 | Insights, Web Design
6 Design Tips to Improve Your Landing Page

So you’ve designed a beautiful website that’s already been launched, but you don’t see the money coming in. Even if you are getting visitors, there is no guarantee that you will make any money. There seems to be a disconnect between whatever ad or link they clicked on and the page they land on. There could be a number of things wrong with the landing page: the design, content, message or...

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Posted by Igloo | January 10, 2017 | Content Marketing, Digital Marketing, Insights, SEO
2017’s Marketing Tips For Small Businesses

As a small business, you have limited resources, limited funds and limited time. So it’s key to focus your marketing efforts in the right direction. Many small businesses go around in circles with marketing because they dabble with little bit of everything instead of trying to do one thing really well. Avoid this trap and you’ve already got a leg up on the competition. Let’s look at what you can...

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Posted by Igloo | January 3, 2017 | Digital Marketing, Insights, Social Media
Multi-Channel Marketing will take over in 2017

Digital marketing in Dubai and around the world is constantly evolving with content serving as the fuel that drives the growth of multi-channel marketing. But what is Multi-channel marketing? It is the practice of using multiple channels to reach customers. Apart from allowing businesses to reach customers through different mediums, multi-channel marketing also makes it easy for customers to make purchases or complete conversions on whatever medium they are comfortable...

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Posted by Igloo | December 27, 2016 | Insights, SEO
Gear Up For SEO in 2017

Search engine optimization in Dubai and world over, is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017. Here are a...

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Posted by Igloo | December 20, 2016 | Content Marketing, Digital Marketing, Insights, Newsletter, SEO
7 Misconceptions about Content Marketing

Content marketing makes up for such an essential part of digital marketing in Dubai’s business arena. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately: People don’t read anymore Wrong! People still read. They just don’t read irrelevant content...

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Posted by Igloo | December 15, 2016 | Insights, Web Design
Here Is What You Need To Know About Accelerated Mobile Pages (AMP)

As both brands and technology continue to evolve, there's no doubt that mobile marketing is the future. Accelerated Mobile Pages (AMP) is an open source technology that enables pages on your website to load quickly for users on a mobile device. Here are 5 reasons why you should implement AMP technology to your website: It’s fast When users visit your site, hang around for a few seconds and then leave,...

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Posted by Igloo | December 6, 2016 | Digital Marketing, Insights, Lead Generation, PPC, SEO, Social Media
Leads to Leader: 6 cheap ways to improve lead generation

“If people like you they'll listen to you, but if they trust you they'll do business with you.” Echoing the words of acclaimed author and motivational speaker, Zig Ziglar, business starts with people. Thus the key to growing a business lies in building relationships. After all, business is personal. The wooing and courtship in the commercial world is what we call lead generation. It’s about capturing the attention of a...

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Posted by Igloo | November 29, 2016 | Content Marketing, Digital Marketing, Insights, Newsletter
6 Reasons Why E-Newsletters Are Still Relevant

One of the top tools of online marketing in Dubai, is the electronic newsletter. While it may seem dated for some, for us its simple- it truly is a cost-effective medium for building relationships and maintaining regular contact with customers.  We use our company newsletter as a tool to educate and persuade our clients and prospective clients to work and grow with us. Here are some reasons why we recommend...

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Posted by Igloo | November 15, 2016 | Digital Marketing, Insights, Social Media
Snap’ping to 2017

We’re slowly reaching that point in social history, where if you don’t have Snap you’re certainly missing out. But wait, do we mean Snapchat? If you haven’t heard already, Snapchat recently changed its name to Snap. It’s a subtle yet telling move that redefines its direction and position in the social media world. Now, Snap is starting to expand its empire in even newer, bolder directions, starting with the release...

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Posted by Igloo | November 8, 2016 | Digital Marketing, Insights, Social Media
5 tips to create impressive content on LinkedIn

Sharing valuable and insightful content is the best way to spread your message for the least amount of money. Everyone wants to be at the top and centre of the latest trends and stories; sharing witty, insightful content is one of the easiest ways to attain expert status and more followers. So help them out! Give your LinkedIn contacts useful content they can share.While they share valuable content, you can...

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