In the fast-paced online business world, search engine optimization (SEO) is crucial for maintaining visibility and driving website traffic in the fast-paced online business world. As the world’s most popular search engine, Google plays a significant role in shaping the SEO landscape with its frequent algorithm updates.  These updates, known as Google Core Updates, are […]

In today’s digital age, having an eCommerce site is critical for any business looking to succeed in the online marketplace. By 2026, retailers expect 24% of purchases to occur online. However, building an eCommerce site is not a one-size-fits-all process. The time it takes to build an eCommerce site can vary depending on various factors, […]

With the rapid advancement of technology, voice search has become a popular and increasingly important way for people to find information online. In fact, studies show that over half of all searches are now done using voice search.    The voice search trend has significant implications for businesses, particularly in Dubai, where voice search usage […]

In recent years, the emergence of AI-powered language models has revolutionized the field of natural language processing, and Chat GPT is one of the most powerful and widely used models. Chat GPT’s impact has been felt across various industries, and SEO is no exception.    Search engine optimization (SEO) is a crucial aspect of digital […]

Social media advertising is an integral part of marketing strategies for Dubai-based businesses. With most of the population active on various social media platforms, it offers a significant opportunity for companies to reach their target audience and achieve a high return on investment (ROI). However, with so many businesses competing for attention, it can take […]

In today’s digital age, having a robust online presence is critical for the success of any business. Local search engine optimization (SEO) is a powerful marketing strategy that helps businesses to improve their visibility in local search results and drive targeted traffic to their website.    In Dubai, where the market is highly competitive, implementing […]

What being a digital marketing agency in Dubai was like in 2022 COVID hit us all very hard…  Whether it was panic, outbreaks, illnesses and losses, or the business ramifications of all of those, it’s safe to say COVID-19 changed everything about our lives.  Then, just as we were getting accustomed to the “new normal”, […]

Nowadays, websites are a business necessity. 46% of online consumers don’t trust a business without a website. So, if your website isn’t getting the traction it deserves, chances are you’re due for a redesign. However, these website upheavals don’t always come cheap—generally, a website redesign costs between $2,000 and $75,000, depending on complexity. Whether your […]

As the culture of shopping in the UAE continues to shift online, keyword research is an SEO component that small businesses must recognize. Despite its polarizing nature—how much research is too much research?—keyword research acts as a compass for your SEO campaigns. Performed well, keyword research can point your strategy in the right direction and […]

The digital marketing space is ever-changing, and so are the technology and practices that shape it. Whether you’re a small business or an established brand looking to revamp your advertising strategy, knowing and using the latest digital marketing trends has its benefits. If you’re unsure of where to focus your marketing efforts in 2023, this […]