Nowadays, community management is at the core of all healthy business relationships. Selling a high-quality product is only half the work—customers also want to trust and feel connected to your brand. Fortunately, the solution is simple—invest in a social media community management strategy. If building a network of business entities and consumers with shared interests...
The modern Internet is 39 years old. It is constantly evolving to support new and innovative technologies while still relying on its original 1983 TCP/IP protocol. The World Wide Web is now in its third generation with Web 3.0. Since its first iteration, Web 3.0 promises to be more than just a static information provider....
Unlike traditional advertising, search engine optimization is an intangible marketing service—it’s a highly technical, highly invisible concept which means many businesses deem it unnecessary. Still, it remains one of the most effective methods of attracting target audiences and getting them to convert. In the first two quarters of 2022 alone, Google received 943 billion searches:...
Since the beginning of the pandemic, cashless payments have experienced an upshoot in popularity. In addition, today’s digital landscape is dominated by cryptocurrencies and e-wallets, making other options like cheques and cash virtually obsolete. Compared to the 22% of consumers who prefer to use debit cards to make online payments, a measly 17% still rely...
Along with the COVID-19 pandemic came the rapid growth of online shopping habits, which continue to dominate global purchasing habits. Nowadays, over 73% of UAE consumers shop exclusively online, with the most popular products being groceries, clothing, and health goods. Yet, many eCommerce businesses mistakenly attempt to appeal to everyone all at once, casting too...
If your in-house marketing strategies aren’t generating the sales and revenue you want, it might be time to hire a professional marketing consultant. These highly-skilled professionals can pinpoint your marketing strategies' shortcomings and develop long-term, revenue-driven solutions. However, these solutions come at a cost. Hiring a marketing consultant will likely be worth your investment—but how...
Since the beginning of the COVID-19 outbreak in 2020, cybercriminals have become increasingly bold. In 2021 alone, ransomware attacks caused roughly $6 trillion in damages. Despite running up-to-date endpoint protection, 75% of businesses were infiltrated, making web penetration testing imperative to company security. Misconfigured web servers can cause significant revenue losses—so how do you increase...
There's no denying that in today's digital environment, influencer marketing is one of the trendiest ways to reach new and potential consumers—especially if those customers are Gen Z and Millennial buyers. Although social networks such as TikTok, YouTube, Twitter, Facebook, and blogs are useful for harnessing influencers, none is a more powerful tool for a...
For most company owners with little time, navigating the world of digital marketing is a difficult endeavor. Many businesses want a reliable and capable digital partner to handle their online marketing demands. With the rise in the number of digital firms in recent years, finding the correct one has become tough. It doesn't help that...
To enjoy a well-designed website, users will first have to find it on a search engine. However, getting your website to rank isn’t as simple as consolidating information about your business and publishing it online. You’ll have to develop an easy-to-navigate sitemap, aesthetically pleasing layout, and a responsive design to show up on Google. Keeping...
