decreasing CPA
Posted by Igloo | December 6, 2021 | Digital Marketing, Insights, Lead Generation, PPC
Video – Are You Focusing On The Wrong Marketing Metrics? Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business! If you need help with digital marketing, contact us now. Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

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Posted by Igloo | December 6, 2021 | PPC
Paid Search Advertising: What’s In It for You?

If you're reading this, you've probably already heard about PPC. At the very least, you've most likely seen a PPC ad, given how prevalent these are. For some, pay-per-click (PPC) advertising is a profitable marketing channel; for others, not so much. That said, success is not impossible to come by. The numbers show that PPC has worked for a lot of people and there's no reason it shouldn't work for...

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automated reports
Posted by Igloo | December 4, 2021 | Digital Marketing, Insights, Lead Generation
Video – Are you analyzing your digital marketing efforts manually or using automated reports? If you’re not using automated reports, then it’s time you do, so you take immediate action, and improve your bottom line. If you need help with digital marketing, contact us now Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

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Posted by Igloo | November 19, 2021 | SEO
How to Build an SEO Strategy for a Dubai Business

SEO has gained popularity as a reliable and sustainable marketing strategy. The acronym stands for Search Engine Optimization and, simply put, it is a marketing approach that improves a website’s visibility in search engine results. It increases web traffic, which later on translates into a rise in sales. The numbers don't lie—even Forbes reported that 40% of online revenue at the height of the pandemic was generated by SEO-driven organic...

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branded content
Posted by Igloo | November 15, 2021 | Uncategorized
Why Your Business Should Invest in Branded Content

Amidst a digital marketplace where businesses are constantly trying to stand out above the rest, branded content can provide the much-needed visibility boost you need. With about 74.5% of marketers incorporating branded materials into their online strategies, you don’t want to be the only business trailing behind.  Successful brand marketers incorporate blogs, videos, social media content, and podcasts to engage their customers, so if you aren’t already funneling efforts into...

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company website
Posted by Igloo | November 12, 2021 | Web Design, Website Development
11 Parts of an Effective Company Website

A company’s website is the cornerstone of its digital marketing. Here, consumers expect to find information about your business, its products and services, and methods of getting in touch. To craft a well-rounded business website, a few non-negotiables must be present.  If your business is looking to launch its company website, here are a few components that need to make it onto your sitemap.  A Clear Definition of Your Business ...

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social media
Posted by Igloo | November 10, 2021 | Uncategorized
How to Build an Effective Social Media Campaign

Many online marketers mistakenly believe that social media campaigns are easy. After all, if thirteen-year-olds are going viral, why can’t an established business do the same? Unfortunately, there are many reasons—social media campaigns require thorough research, clever marketing, and lots of patience.  If your business is lagging behind its competitors and lacks a commanding social media presence, here is all you need to know to create a successful, long-term campaign....

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paid advertising
Posted by Igloo | November 8, 2021 | PPC
9 Paid Advertising Lessons We Wish We’d Learned Earlier

Marketers have a lot on their plate. Between crafting engaging content and maximizing marketing dollars, they, too, have to keep up with the challenges of paid advertising. Nowadays, internet marketing conversion rates average at a measly 1%, which makes the need for paid advertising more critical than ever before.  If your organic campaigns aren’t faring as well as you want them to, this guide is for you. In it, you’ll...

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local seo services
Posted by Igloo | November 4, 2021 | Home, SEO
Local SEO Services: What You Need to Get Started

Local SEO services are a life-saving tool for businesses looking to stay competitive in their own respective areas of operation. They put your services front-and-center for your closest leads and position you as a top recommendation by the most trusted search engines in the world. It’s the great equalizer for modern enterprise, which is why we’re confident in saying that these services are for everyone: if you aren’t taking advantage...

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Posted by Igloo | November 3, 2021 | Branding, Home
Rebranding Explained: How to Give Your Business a Fresh Start

Suppose you have a perfectly curated brand identity. Your logo is easily recognizable. Your color schemes are married across every platform. Your tone is distinctly you. A rebrand might be the last thing on your mind.  However, the digital marketplace is ever-changing. As a result, even the most established businesses can become obsolete if they don’t meet their customers’ evolving needs. If you need to freshen up your marketing approach,...

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website landing page
Posted by Igloo | November 1, 2021 | Home, Web Design, Website Development
Everything You Should Know about Website Landing Pages

Website landing pages are among the most valuable pieces of content you could ever design. In the world of digital marketing, nearly all roads lead to landing pages: they’re the key to turning interested web users into paying customers. Landing pages are pages on your website that users can’t navigate to from your homepage. Instead, they’re reachable through your ads and promotions around the internet. They’re dedicated, focused sales tools...

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facebook paid ads
Posted by Igloo | October 28, 2021 | Home, Social Media
Facebook Paid Ads 101: How to Run Smart, Effective Campaigns

Nowadays, the best way to increase business returns is to tap into users on social media platforms. Facebook alone hosts more than 2.33 billion active monthly users who are always looking to discover the next big thing.  So, if you aren’t running a Facebook campaign for your brand, you could already be lagging behind your competitors. Fortunately, Facebook paid ads are easy and affordable to curate. Still, it takes equal...

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display advertising
Posted by Igloo | October 26, 2021 | Home, PPC
Display Advertising in 2021: Tips and Tricks for Success

Display advertising is a form of digital marketing that involves placing compelling visuals (i.e. your ads) up on display banners around the internet. These take many different forms and come with various requirements, but they can generate strong results when done correctly. With clicks costing an average of $0.58 a piece, it’s often a very cost-efficient method—but only when done right. Done improperly, running display ads can cost money and...

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SEO Services
Posted by Igloo | October 25, 2021 | Home, SEO
5 SEO Services to Consider When Hiring an Agency

SEO (or search engine optimization) is the practice of creating, populating, and promoting web pages or sites with the goal of securing top rankings on search engines like Google, Bing, and Yahoo. There are many different factors that go into SEO, which makes pulling it off a difficult task for businesses that don’t have years of experience or technical knowledge. This is where SEO agencies come in: by outsourcing the...

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Posted by Igloo | October 21, 2021 | Branding, Home
Brand Identity: What Today’s Customers are Looking For

Customers today have high expectations for the brands they spend money on. Brand identities are more than mere guidelines for marketing—they’re essential concepts that play a large role in the success of the average business. As an award-winning branding company in Dubai, we’ve helped dozens of clients create powerful identities that stand out from the crowd. Along the way, we’ve learned a lot about what customers are looking for in...

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