Blogs

Posted by Igloo | 7 April 2024 | Dubai web industry

Artificial intelligence (AI) has emerged as a transformative force in recent years, reshaping how we conceptualize, design, and bring websites to life. As we navigate booming digital landscapes, the role of AI in web development has transcended mere automation, becoming a catalyst for innovation and efficiency.  In this article, we delve into the profound impact […]

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Posted by Igloo | 21 February 2024 | Social Media

Is Social Media the Future of E-commerce? E-commerce is undoubtedly changing how consumers shop. It has imparted convenience and accessibility, becoming an unstoppable force for personalized buying experiences. Nowadays, over a quarter of consumers use social media to shop. According to forecasts, we’ll likely witness social commerce sales hit a whopping $2.9 trillion by 2026. […]

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Posted by Igloo | 30 January 2024 | Branding

Suppose your business develops the next leading search engine. It’s highly reliable. It’s accurate. It’s accessible and easy to use. Yet, despite its impressive functionality, it isn’t getting the usage it deserves. Why? Because Google exists.  In fact, Google has transcended its status as a household name. The business is so successful that it’s become, […]

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Posted by Igloo | 8 January 2024 | Social Media

Social Media Statistics and Usage in the UAE in 2023 For businesses and consumers alike, social media is an undeniably powerful force. New opportunities are always emerging, and in a digital landscape as busy as that in the United Arab Emirates, brands need to think fast.    By putting social maps into perspective, small and […]

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Posted by Igloo | 3 December 2023 | Uncategorized

A Quick Introduction  Global companies such as Coca-Cola, Nestlé, and Unilever see the UAE as a strategic bet on the future.  Once fully reliant on oil and gas, the country has blossomed into a darling of the financial and economic world. Its total GDP from non-oil industries has reached a staggering 95% as of 2022 […]

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Posted by Igloo | 19 October 2023 | Digital Marketing

ChatGPT & AI-Language Models: How They’re Changing the SEO Landscape The UAE is famously ahead of the artificial intelligence curve, with its government launching comprehensive guides on utilizing the language model ChatGPT for multiple industry applications. Today, marketers and consumers alike are hard-pressed to find internal processes not involving ChatGPT, whose humanlike exchanges can interpret […]

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Posted by Igloo | 6 June 2023 | Digital Marketing

In the fast-paced online business world, search engine optimization (SEO) is crucial for maintaining visibility and driving website traffic in the fast-paced online business world. As the world’s most popular search engine, Google plays a significant role in shaping the SEO landscape with its frequent algorithm updates.  These updates, known as Google Core Updates, are […]

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Posted by Igloo | 6 June 2023 | Designing

In today’s digital age, having an eCommerce site is critical for any business looking to succeed in the online marketplace. By 2026, retailers expect 24% of purchases to occur online. However, building an eCommerce site is not a one-size-fits-all process. The time it takes to build an eCommerce site can vary depending on various factors, […]

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Posted by Igloo | 4 May 2023 | Digital Marketing

With the rapid advancement of technology, voice search has become a popular and increasingly important way for people to find information online. In fact, studies show that over half of all searches are now done using voice search.    The voice search trend has significant implications for businesses, particularly in Dubai, where voice search usage […]

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Posted by Igloo | 4 May 2023 | Digital Marketing

In recent years, the emergence of AI-powered language models has revolutionized the field of natural language processing, and Chat GPT is one of the most powerful and widely used models. Chat GPT’s impact has been felt across various industries, and SEO is no exception.    Search engine optimization (SEO) is a crucial aspect of digital […]

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