Insights

Posted by Igloo | 6 October 2022 | SEO

Every marketer understands how crucial SEO is. Not only does it make your website more visible, but it also creates more opportunities to convert prospects into customers. On-page SEO is particularly important because it allows search engines to understand your website and whether its content is relevant to a person’s query.  Starting with on-page SEO […]

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Posted by Igloo | 4 October 2022 | Social Media

Of all the nations in the world, the UAE has surpassed others by having the highest social media utilization rate relative to its population. According to a new study reported by the Telecommunications and Digital Government Regulatory Authority, the UAE has a usage rate of 106% — the only place on the globe to surpass […]

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Posted by Igloo | 4 October 2022 | SEO

Once associated with the oil and gas industry, the UAE has evolved into a business and marketing powerhouse, drawing international Big Tech partners. Each year, the eCommerce market grows nearly 300% as more Dubai citizens turn toward online shopping. Investing in a robust SEO strategy is one of the best ways to ensure your Dubai-based […]

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Posted by Igloo | 4 October 2022 | Digital Marketing

Dubai is the most internet-savvy country in the MENA region, known for trailblazing opportunities within the digital marketing sphere. Considering that of the UAE’s ten million-person population, 78% live in urban centers and many are expatriate working professionals, the demand for digital marketing services is high. So, the biggest challenge for emerging businesses isn’t whether […]

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Posted by Igloo | 8 September 2022 | PPC

If you’re launching your first pay-per-click (PPC) campaign on Google Ads, knowing how Quality Scoring works is imperative. As you improve your Google Ads, the platform will see that your campaign is legitimate and relevant to consumers. However, Quality Score is only visible to you, the campaign runner, and Google. As such, many advertisers overlook […]

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Posted by Igloo | 8 September 2022 | Digital Marketing

The modern Internet is 39 years old. It is constantly evolving to support new and innovative technologies while still relying on its original 1983 TCP/IP protocol. The World Wide Web is now in its third generation with Web 3.0. Since its first iteration, Web 3.0 promises to be more than just a static information provider. […]

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Posted by Igloo | 8 September 2022 | SEO

Unlike traditional advertising, search engine optimization is an intangible marketing service—it’s a highly technical, highly invisible concept which means many businesses deem it unnecessary. Still, it remains one of the most effective methods of attracting target audiences and getting them to convert. In the first two quarters of 2022 alone, Google received 943 billion searches: […]

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Posted by Igloo | 8 September 2022 | Digital Marketing

If your in-house marketing strategies aren’t generating the sales and revenue you want, it might be time to hire a professional marketing consultant. These highly-skilled professionals can pinpoint your marketing strategies’ shortcomings and develop long-term, revenue-driven solutions. However, these solutions come at a cost. Hiring a marketing consultant will likely be worth your investment—but how […]

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Posted by Igloo | 8 September 2022 | SEO

Along with the COVID-19 pandemic came the rapid growth of online shopping habits, which continue to dominate global purchasing habits. Nowadays, over 73% of UAE consumers shop exclusively online, with the most popular products being groceries, clothing, and health goods.  Yet, many eCommerce businesses mistakenly attempt to appeal to everyone all at once, casting too […]

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Posted by Igloo | 8 September 2022 | Web Design

Since the beginning of the pandemic, cashless payments have experienced an upshoot in popularity. In addition, today’s digital landscape is dominated by cryptocurrencies and e-wallets, making other options like cheques and cash virtually obsolete. Compared to the 22% of consumers who prefer to use debit cards to make online payments, a measly 17% still rely […]

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