In 2021, web design is so much more than building a visually appealing webpage. At Igloo ME DMCC, we know that when a potential customer opens your website, you need to create a positive impression on your visitor through your web design within the first few minutes. If your site looks outdated or unappealing, your visitor will almost immediately have an adverse impression of your company.
Why are the first impressions so important? Well, if your business website doesn’t look professional, then people won’t trust you. A visitor needs to feel that you care about your business and its reputation. If you don’t take the time to create professional website, then your business won’t take the time to build up good leads. And leads are the lifeblood of any business.
The Relevance of an Excellent Business Webpage
Every business nowadays requires an online presence if it wants to remain competitive in the market. As mentioned before, leads are essential for successfully running a business via the internet, and there are many ways you can build-up good leads. One highly effective way is to change the visual elements of your web design so you’d attract more visitors and hopefully turn them into customers.
These are some of the most successful web design ideas you should implement to building your website:
1. Visual Appeal
Most businesses use black text on a bright background as it makes the page look longer. Black text on white backgrounds is easy on the eyes, and it undoubtedly provides a professional impression. However, if your brand is strong, you should consider changing black and white to other colors. The color of your brand is one of the key factors in your web design.
The color of your web design can also affect the way people perceive your company. A lot of companies think that a white background is not a good impression. However, research has shown that a white background is actually much better than a black because it gives a feeling of cleanliness.
White is a great choice for your web design because it gives a clean and tidy impression, but it can also be perceived as relatively neutral. On the other hand, black can also be a good option because most people associate darker colors with business. Therefore, if your brand is strong, using black can be a good choice because it can also positively impact the audience’s perception.
2. High Webpage Speed
Another important aspect of web design and SEO is page speed. When someone types in a URL, it needs to be accessed quickly. According to various web design agencies in Dubai, using slow-paged text can actually reduce the number of hits that your page receives, and therefore reduce the benefits of SEO for your website. Therefore, having fast page speed is one of the benefits gained through your SEO work.
One of the benefits of having a quality web design is the ability to access information more quickly. Several factors can affect how long it takes a visitor to access information from your site. These factors include the quality of the links, the speed of the pages, and the layout of the website. The more information available to a user, the quicker they will be able to access the information they need. This can potentially increase the number of leads you gain and the number of sales you can generate.
3. Locate the Right Web Design Agency to Help Boost Your Online Presence
Most businesses these days have an online presence. However, not everyone has the knowledge and skills necessary to make their websites stand out and get the right traffic. Fortunately, there are specialists like numerous web design agencies in Dubai that can help you with your web design and create a website that will be both effective and easy to navigate for your target audience. If you want your business to really prosper online, then this is one of the key benefits that you’ll get when hiring some of the best web design companies in Dubai.
4. Generating Leads is a Must
Your website design and SEO will also help you generate leads. The more people that know about your business, the more likely you are to get new customers. Every web design company in Dubai knows that there are two ways that you can do this. You can either have your leads generated by your SEO work, or you can use your web design to encourage potential customers to give you their contact details. Having contact details on your website makes it easier for customers to turn into leads.
5. Webpage Indexing
Search engines are ever-increasing in their power to index webpages. A quality web design agency in Dubai can make changes to your site that will index faster so that your site will remain at the top of the search engines. This can improve your business’s exposure and lead generation while simultaneously improving the conversion rate of visitors into leads. Furthermore, this will lead your business to better profits and increased sales.
6. Landing Pages
Most successful businesses have great landing pages that get traffic. It would be best if you always had a strong Call-to-Action (CTA) to get that traffic to convert. And by having a strong Call-to-Action, you’re also increasing the conversions. One example of a great landing page is the CTA button on the bottom right corner of the screen calling for visitors to take action, share their information, and hopefully make a purchase or at least subscribe to a newsletter.
While web design is an essential part of any business, and many business owners don’t take full advantage of its benefits. They fail to realize the importance of having a high-quality web design team to work with. If you want your business to reach its full potential, then you need to make sure that you’re taking advantage of the benefits that it provides. By hiring a quality web design company in Dubai, you’ll be able to maximize the benefits for your business.