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Igloo

company website
Posted by | November 12, 2021
11 Parts of an Effective Company Website

A company’s website is the cornerstone of its digital marketing. Here, consumers expect to find information about your business, its products and services, and methods of getting in touch. To...

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social media
Posted by | November 10, 2021
How to Build an Effective Social Media Campaign

Many online marketers mistakenly believe that social media campaigns are easy. After all, if thirteen-year-olds are going viral, why can’t an established business do the same? Unfortunately, there are many...

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paid advertising
Posted by | November 8, 2021
9 Paid Advertising Lessons We Wish We’d Learned Earlier

Marketers have a lot on their plate. Between crafting engaging content and maximizing marketing dollars, they, too, have to keep up with the challenges of paid advertising. Nowadays, internet marketing...

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local seo services
Posted by | November 4, 2021
Local SEO Services: What You Need to Get Started

Local SEO services are a life-saving tool for businesses looking to stay competitive in their own respective areas of operation. They put your services front-and-center for your closest leads and...

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rebranding
Posted by | November 3, 2021
Rebranding Explained: How to Give Your Business a Fresh Start

Suppose you have a perfectly curated brand identity. Your logo is easily recognizable. Your color schemes are married across every platform. Your tone is distinctly you. A rebrand might be...

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website landing page
Posted by | November 1, 2021
Everything You Should Know about Website Landing Pages

Website landing pages are among the most valuable pieces of content you could ever design. In the world of digital marketing, nearly all roads lead to landing pages: they’re the...

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facebook paid ads
Posted by | October 28, 2021
Facebook Paid Ads 101: How to Run Smart, Effective Campaigns

Nowadays, the best way to increase business returns is to tap into users on social media platforms. Facebook alone hosts more than 2.33 billion active monthly users who are always...

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display advertising
Posted by | October 26, 2021
Display Advertising in 2021: Tips and Tricks for Success

Display advertising is a form of digital marketing that involves placing compelling visuals (i.e. your ads) up on display banners around the internet. These take many different forms and come...

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SEO Services
Posted by | October 25, 2021
5 SEO Services to Consider When Hiring an Agency

SEO (or search engine optimization) is the practice of creating, populating, and promoting web pages or sites with the goal of securing top rankings on search engines like Google, Bing,...

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Posted by | October 21, 2021
Brand Identity: What Today’s Customers are Looking For

Customers today have high expectations for the brands they spend money on. Brand identities are more than mere guidelines for marketing—they’re essential concepts that play a large role in the...

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