If you are reading this, you are most probably satisfied with your on-page optimization of your website. Now you are wondering what else you can do to spruce up your online e-commerce store to get more traffic, more sales and make more money.
Go ahead and have a look at these tips and tricks to see if you are on top of your game.
The website architecture
Start by revisiting your website with a magnifying glass. Does your website have a neat and flat structure?
A flat design promotes ease of navigation and requires fewer clicks to progress from your site’s home page to the product details page. It also ensures that more “link juice” or authority will be eventually passed from your home page to all the main internal pages.
Website internal linking
Now we come to internal pages. Have you checked how well your web pages are interlinked?
Internal linking activities help boost rankings as it allows you to establish your keyword-rich anchor text, to help you optimize the page for your main keywords. But ensure you don’t add too many links with the same anchor text. Google recommends you to have a wide variety of anchor from both, your internal links as well as your inbound links.
Don’t forget to submit a sitemap to Google using Google search console, so it can crawl through your entire website and index every page, no matter how big your website is.
Usability and mobile –friendliness
Let’s critically look at the user experience now. If you have designed your website with your customers in mind, you may have already done a good job. Your potential shoppers will start visiting your site repeatedly and will be spending more time on your site. Your Google analytics stats will have answers to these questions. You might want to cross check a few additional factors.
Part of your usability testing should include ensuring that there are as few steps as possible through the entire checkout process. Revisit the checkout process and make sure it is working seamlessly, giving your potential customer the ease of navigation, to quickly find what they are looking for, placing the order and offering clear credibility of the payment process.
Have you checked this on a mobile device? A huge majority of your potential customers may prefer to make online purchases through a mobile device. With the advent of responsive website design, you will have already opted for this. If not, it is time to consider, if you’d prefer another mobile version of your website or switch to a responsive web design.
In this highly competitive market, every business needs to ensure that they are accumulating as many positive customer reviews as possible. It not only helps to increase your conversion rate but also improve your SEO performance because more reviews mean more, fresh and new content and Google thrives on this.
To obtain more customer reviews, you can use a traditional plug-in or widget. Or a simple submission form. You can also send out an email a few days after you know a customer has received your product, enquiring if they were happy with it and then requesting them to leave a review.
Have you taken advantage of this Google feature yet? There are different types of rich snippets. Rich snippets include HTML scripts that highlight to search engine bots, what we believe the potential Google user will find useful in your website before even clicking through to see it. Some familiar examples where rich snippet plays a vital role:
– You have a video blog, and you want an image of your video displayed in search results.
– You are a famous blogger; you write a lot of content so ideally, you want your photograph to appear beside your content in the search engine results.
– You want to display reviews and the star ratings to your blog posts, products or service.
Note that it may take some time for some if not all rich snippets to appear in search results after setting it up.
Read here for more information
Social media integration
You may have gathered that social media signals are essential and do impact your SEO. You just have to make the efforts to grow your fan base, interact and mingle with your online community, keep your customers engaged, and keep sharing relevant and exciting content. These social signals convince Google that people find your website and brand informative and valuable. So have you set up your business accounts across all the top social platforms? Do you have social buttons on your site to encourage social sharing? Well, that’s a place to start!
An active blog
Now not all sectors can maintain a blog effortlessly. It is easy to start and implement one. But take a lot to maintain it and keep it fresh and flourishing. A blog also helps with SEO. Since you cannot optimize each page of your site for too many key phrases, there will be many terms that don’t make it onto an individual page of your website. The best way to rank for those keywords is through a blog. Now you can try many tracks if you have a blog. Here are a few: -with a blog, you can optimize each blog post for a key phrase that you aren’t targeting with any of the main pages of your website.
– When you are creating blog content, consider collecting and grouping, various posts about the same topic into a downloadable eBook or guide. These make easily shareable content too.
– Consider making the eBook or guide a downloadable feature which a website visitor can avail after he leaves his email address into a lead generation form.
– send your customers a series of compelling sales and marketing emails, luring the potential buyer to revisit and purchase from your store
While planning your content marketing and email campaign, remember to keep “quality” in mind!
Local my business listings
Optimizing your “My Business Listing” works best for a brick-and-mortar type of business. You will want to ensure you have your NAP, i.e., (name, address, and phone number) shown on your website. You should submit your business to all of the important and relevant business directories and as many niche directories in your sector. Ensure that you are using the same address format across all these external websites. Try to utilize some location based keywords in your business descriptions and content. Google algorithm merges local business information and website pages, to formulate and display organic search results. So you may have guessed what you might be missing if you have not yet set up a Google my business listing!
Get these few cogs tightened in your e-commerce website machinery and you we’ll soon see visible improvements in your traffic and sales!
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