8 Tactics to Boost Backlink Building

For those of you who are not yet familiar, backlinks are the links that are directed towards your website and make up the building blocks to good SEO. The more number of backlinks a website has the more popular and thus easier to find by search engines. Google is known to give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant to a search query.

With this requirement of acquiring quality links for a robust website, here are some link building tactics to help your website flourish:

    1. Guest Blog for Bigger Sites

By guest blogging, you build connections and get your unique content posted on other sites which not only helps broaden your brand’s reach and drive traffic back to your website, but also builds your site’s authority. For this backlink strategy, the benefit is ultimately gaining a long-term relationship with a more established and authoritative website and brand.

By building a relationship with bigger influencers, you open the door to even more marketing opportunities including additional articles and guest blogs, perhaps co-branded projects, speaking engagements, as well as more backlinks.

    1. Write Testimonials

You may have used several products and services over time that have served you well. Reach out to these brands and find out if they post testimonials on their websites. If they do, offer them to post your testimonial on their testimonial page!

    1. Comment on Relevant Blogs

Posting comment on blogs is one the easiest ways to create backlinks to your website. Follow the top blogs within your industry and niche and start posting high-quality comments on theirs blogs and sites with a link in the Website Link section.

    1. Blogger Reviews

Bloggers are always looking for resources and links to help them create content for their readers. Reach out to them and give away a product or service in exchange for a review as a win-win situation for all. Think of something valuable you can offer that a blogger would want to try and write about and share onto its audience.

The key here is to find a blogger with a similar audience. This way the traffic that will go to your page through the blogger’s reviews will have a better reaction to your site and content.

    1. Get Listed on Directories

Directories are considered an older method for backlinks but it’s still important for your website to show up in them. These are usually high-ranking with high traffic, so take advantage of them, but remember, find those best-suited for your industry, rather than blanketing to hundreds of sites just for the backlinks.

    1. Participate on relevant forums

Posting content on forums like Quora to get backlinks is very similar to blog commenting. You have to identify a few successful forums related to your site’s industry and sign up. Then you can start a new thread asking a question or take part of a discussion on an old thread.

    1. Explore HARO

HARO (Help a Reporter Out) is more of a research and academic space. Reporters and authors submit posts which you can respond to by offering your expertise or insight to help them build research for a topic they’re writing about.
Not only will you boost your image of being an expert, but you may have the opportunity to link to a post you’ve written, getting the desired backlink. You may even get insight into questions your personas are asking, or an idea for an upcoming blog topic you’d like to write about.

    1. Guest posting on Twitter

Another really resourceful method is using Twitter Advanced Search. Simply enter these search words: “your niche, for example digital marketing dubai” + guest post, “your niche” + guest author, “your niche” + write for us, “your niche” + guest article. You will see plenty of quality sites that show up requesting interested bloggers to guest post!

By Bassem Saber Digital Marketing Expert
If you are looking for a leading digital marketing agency in Dubai, get in touch at Igloo.


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