7 Web Design Trends To Watch Out For in 2017

It’s the start of a new year and that means a new set of fresh trends to look forward to! We’ve seen a lot of amazing website designs in 2016, and we’re eager to see what 2017 has in store for web design in Dubai.

This year is sure to bring some beautiful websites and if we look hard enough, we can already start seeing some trends that are sure to dominate website design in 2017.

Let’s take a look at the 7 trends we can expect to see this year:

    1. Content, content, content

We’ve spent years adding things to our websites such as sidebars, headers, banner ads, sidebar ads, calls to action, comments, popups, social media buttons, signup boxes, etc. All of these things have ended up cluttering our websites and taking up more and more real estate, taking the attention away from the entire point of a web page: the content.

In 2017, websites are likely to start moving back to basics and placing more emphasis on content. Whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate is yet to be determined. Getting back to the heart of a website — the content, will be prevalent moving forward.

    1. The end of flat design

We’ve reached the point in flat web design where everything is starting to look the same, and we’ve lost our personality and creativity in design. When you strip everything away, you’re left with what everyone else has: the basics that look just like each other.

With the creativity gone, and the desire to create something great, we see flat design ending for the most part, and in favour of layouts and designs that are more imaginative and unique.

    1. Geometric shapes, lines, and patterns

It seems as though the use of geometric shapes, lines, and patterns have really taken off in the late part of 2016, and should be continuing through 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.

There is nearly infinite amount of ways in which you can integrate geometric shapes, lines, and patterns into your website, and this could be one way in which designers take web design to a new  personalized level.

    1. More animations and GIFs

Animations are starting to be used more heavily on websites as they are often a great way to show how something works, how to do something, or otherwise reveal meaningful content. GIFs have been used for this purpose, but now we are seeing GIFs becoming more sophisticated and animations using SVG and CSS to achieve some pretty unique design elements.

    1. Mobile-friendly navigation

As being a mobile society, I believe that because most of us access the web through our phones more than our computers, the overall trend to make things easier to navigate has taken over and reformed our navigation on websites.

Instead of overly complicated and long navigations, more and more sites are starting to simplify their navigation down to about four to five items. Keeping navigation to a minimum also helps visitors to focus on the intent at hand, instead of trying to find a way off the page.

    1. Microinteractions

Microinteractions are the subtle, but powerful ways to interact with a website. They are often found in hovers, click animations, scrolling effects, etc. While we’ve always had these types of design elements, designers are spending more time on them, making them are informative and more refined.

Probably the most used integration is the hover/rollover, where a visitor can simply move their cursor over parts of the site to see these microinteractions and interact with the site in that way.

    1. More emphasis on landing pages, less on a home page

As we refine content and opt to market and share it more, in 2017 we will likely see a rise in landing page designs instead of a home page design. While every website needs a home page, I think that as content marketing spreads, marketers will want to direct traffic to dedicated landing pages to better target their visitors and their needs.

It makes sense: The idea of content marketing is to increase awareness and conversions, and what better way to increase conversions than to have visitors land on a page strictly made for them. These pages will be as well designed and thought out as others on the site, but target the visitor much more.

2017 is sure to see some great web design in Dubai, and these design trends will definitely be seen on some of the best websites yet to come! If you are looking for a leading digital marketing agency in Dubai, get in touch at Igloo.

By Simon Saber Creative Director

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