As more companies take their businesses online, traditional marketing methods are no longer as effective as they once were. Whether you’re running a brick-and-mortar business or startup, establishing an online presence is no longer just nice-to-have.
If your existing business model needs a revamp or touch of online magic, this guide will tell you what you need to know about how digital marketing can transform your brand.
Online Marketing vs. Traditional Marketing
While traditional marketing has been around for decades, it has become less relevant in the digital age. In comparison, online marketing uses web-based channels and provides more affordable options for companies of all sizes.
On top of the affordability of online marketing, it can also lead to a higher return of investment (ROI) compared to its traditional counterpart. Ultimately, taking your marketing efforts online can do more for accelerating your growth as a business and widening your reach within the marketplace.
How Online Marketing Benefits Businesses
Online marketing is more than just a trend—it’s a roadmap to success. If you’re new to digital marketing, below are a few ways it can help your business thrive.
Expand Market Reach
If you run a physical business, advertising new geographical locations through traditional methods can be taxing and expensive. On the other hand, using online channels like your website or social media can spread the word to millions of people overnight.
Not to mention, online marketing campaigns are easy to set up and highly flexible so that you can launch your strategy in time for opening day.
Keep in mind that nowadays, people tend to discover the products and services they need through search engines. By making your business more visible through online marketing, you can become accessible to many consumers who are already looking for solutions like yours.
More Consistent Branding
The key to developing a solid and memorable brand is consistency. By creating brand guidelines, you can earn the trust of end-users and develop a positive reputation.
Despite its impact on your long-term success, branding is an aspect that amateur marketers often overlook. Many marketers tend not to realize how familiarity impacts consumers’ buying decisions. The more comfortable they are with your brand, the likelier they will engage in repeat business and share their positive experiences with others.
Not every small or medium business has the money to spend on traditional marketing mediums like billboards, television commercials, or radio plugs. Not to mention, these marketing methods are very challenging to track, which makes it nearly impossible to ensure that they perform optimally.
On the other hand, insights and analytics used in online marketing are exact and easy to follow. They also don’t require significant capital and do a better job of targeting specific audiences for lower prices.
Because online marketing metrics are actionable, you can use them to improve your conversion optimization strategy. You can streamline other channels such as social media and email to achieve higher conversion rates.
Let’s face it. Radio and television ads cast a wider net, but they don’t necessarily help to narrow your focus. With online marketing, you can place your products and services in front of people who have already opted into your niche and increase your chances of conversions.
For instance, you can target audiences according to demographics like age, income, and job description on platforms like Facebook. Other social media channels like LinkedIn and Instagram are also improving their targeting features.
When adequately executed, online marketing strategies like SEO optimization can deliver impactful results for affordable prices. SEO marketing alone has an average ROI of 2,200%! Not to mention, SEO’s ability to drive quality traffic towards your website is a long-term solution that traditional advertising can’t achieve.
Other highly successful online marketing strategies that provide impressive ROI include:
- Email marketing
- PPC marketing
- Social media marketing
Through these channels, you can achieve impactful ROI-related benefits like:
- Enhanced customer service
- Increased brand traffic and engagement rates
- Higher clicks, leads, and conversions
Top Internet Marketing Strategies
Common online marketing strategies with proven success include the following.
Optimizing your website for SEO is one of the best ways to drive site traffic. By improving your keyword research, optimizing copy and on-site content, and applying technical fixes, you can rank on the first page—where over half of all Google users typically end their search journeys.
Nowadays, social media is one of the best ways to nurture long-lasting—and profitable—buyer-seller relationships. Being active on platforms like Facebook, Instagram, and Twitter allows your business to improve customer service and get valued feedback.
Not to mention, social media marketing is versatile and affordable. You can garner results in real-time and make changes to your campaign as you run it.
Contrary to popular belief, email marketing remains highly relevant to businesses today. As a matter of fact, there are roughly over four billion active email users likely to respond to your promotions and initiatives.
While garnering a dedicated email marketing following can take some time, you’ll be surprised to know that it is an excellent platform for driving sales and gaining repeat customers.
Like SEO, garnering first-page PPC ad status can do wonders for business visibility. While often a time-consuming process, PPC strategies give you full control over your ad spend—especially if competition is low.
Targeting your PPC campaigns towards specific search phrases can drive more traffic to your website.
The Bottom Line
Online marketing is always evolving along with consumer expectations. In the long run, best practices will never stay the same. By staying ahead of online trends and making the necessary technical fixes to your website, you can place yourself on the right path towards success.
At Igloo, we have the expertise and flexibility to develop a winning online marketing strategy that provides long-lasting success. Book a consultation with us today to take your marketing efforts to the next level.