6 tips to design your own presentation

Let’s face it, there’s nothing worse than sitting through a boring presentation filled with poor visuals, especially when pitching to a client. So if your presentation doesn’t speak highly, then how will your design?

Designing a presentation is just like any other project. So use everything you know about design to first create a template, before you move forward.

Here, we’ll walk you through 6 ways to design a great presentation that will draw and keep the attention of your audience:

    1. Create your own template

You need to think about creating a presentation design template from the start.After you have a design or style you like in terms of colour, text and basic framework, it’s best to turn it into a template. This will save you an incredible amount of time in the long run and give you something that’s easy to work with on the fly. This will save you time and stress the next time around.

When it comes to creating your template, make sure to include branding. This can be on every slide or just a screen at the end. Branding should include your logo and website or office number.

    1. Readability is key

One of the biggest issues with presentations is lack of readability. If the audience can’t read the words, then why bother putting them on the screen? Text may either be way too small or does not contrast well with the background.

Design presentations with high contrast text and backgrounds every time. Start with black or white text and then match the background to it and not the other way around! If you have to add shadows or colour to text for it to stand out, then choose a different background image.

    1. Use high quality images

It’s true what they say, a picture is really worth a 1,000 words. So even if you can only use images on a few slides, make sure they are good. Surprise your audience with your photo choices.

In case you don’t have great photos consider a photo background that relates to your industry or your presentation topic to keep the visuals interesting. There are plenty of great sources out there to find stock photography that will work perfectly for this.

    1. Stick to monotone colour palettes

Simple is better when it comes to presentations. If you are feeling stuck in terms of image choices, consider a flat-style single-colour design.

Select a background colour, start with something dark then a lighter version of that colour for text accents and white as the text colour. The simple monotone framework is easy to apply to almost any design and will have a polished, easy to read look.

    1. Select stylish typefaces

You can have a little fun with the typography, but don’t go overboard. Think about designing a presentation slide as if it were a hero-style header for a website. Each new visual is a new opportunity to provide a good impression that counts.

Consider a novelty typeface or oversized lettering for impact. Stack multiple type styles (bold, regular, italic, black) to build emphasis with key words. Just remember not to go too crazy with fun typefaces because it can get overwhelming. Keep this technique to only a handful of slides such as the title page or your main talking point.

    1. Simple always wins

It can be tempting to add dancing text or effects to your presentation. Stay away from it.
Simplicity rules when it comes to presentation design. Remember that the goal of your presentation is to accent what you are saying at the time. Too many visual elements or effects can keep the audience from actually listening to you.

Like what you see? At Igloo, we love designing new things for you. As a creative agency in Dubai, we cater to your vision of creating holistic and stunning design. To know more about our creative advertising in Dubai, get in touch with our team today!

By Simon Saber Creative Director

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