As we know, social media plays an integral role in any successful digital marketing strategy. With 74% of people using social networking platforms, the opportunity to increase your site’s online presence to a new and larger consumer base, cannot be ignored.
Social media marketing can be a great tool for optimizing your web presence. But if you’re not careful, it could even end up harming your brand image. Here is a list of social media marketing mistakes to avoid so you can ensure your campaign’s success:
- Having no concrete plan
- Paying for fake followers
- Overselling your brand
- Sharing too much at once
- Ignoring consumer comments
- Not measuring results
Like any successful project, you wouldn’t invest your time and resources without having a proper plan first. The same applies to social media marketing. Before you begin, you need to strategize with your team to build a proper marketing blueprint and then follow it!
The best way to go about it is to study your marketing campaigns from the past and see what’s worked and why. You can then use this data to build a new campaign using only what you know works. Identify your target audience, establish a core messaging and tone and lay out a social media calendar.
Posting blindly will get you nowhere, so setting a clear strategy will help build on your online presence and not let it dwindle.
Having thousands of fans, followers and likes do leverage the power of validation and social credibility. However, social media sites have algorithms that track and analyze user engagement, including the number of people interested in an account’s updates as a percentage of total followers.
Thus, when a business has low engagement rates, platforms like Facebook limit the reach of your account because the numbers indicate low relevance and interest among followers. Therefore, fake followers only hurt brands in the long run.
To avoid this, it’s important to build a slow and steady network of real people. Instead of wasting money on paid fans, spend more time on creating genuine consumer relationships and increasing your fan base organically.
One of the biggest mistakes a business makes is pushing their brand too hard. Don’t be overtly promotional and forget to share some value-added content. This means brands shouldn’t only broadcast their own posts and products but also share the work of others, if it proves useful to your followers.
Showing your followers you care about them, regardless of whether they buy your product is critical to developing a loyal fan base. It encourages them to participate and helps elevate your brand.
Posting content one after the other within a few minutes time is an easy way to get people to unfollow or overlook your posts. Try to share posts consistently, using scheduling tools such as Buffer and Hootsuite that help space out tweets and posts for optimal sharing times.
On the other hand, sharing infrequently or irregularly will leave room for your followers to forget you. Therefore it’s good to create a posting schedule so your readers know when to expect new content from you.
By neglecting the “social” aspect of social media marketing, only distances your brand from your consumers. People expect responsiveness from companies so they don’t feel like they’re dealing with corporate robots. Reply to comments on Facebook, tweet back to customers on Twitter, thank them for re tweets and proactively engage with others, including influencers.
Brands must also deal with negative messages as quickly as possible. Sometimes turning a negative experience into a positive one by rectifying issues can earn your brand life-long customers.
In order to optimize results, businesses need to analyze their social media marketing efforts. Whether you’re getting positive or negative results, analyzing your performance is crucial to a successful social media campaign.
Is your reach growing? Are you engaging more followers month after month? Is your social message consistent with your branding? These are just few questions your business should answer by measuring your campaign results.
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Social media marketing in Dubai is a competitive and complicated business. As experts in the field, we’re here to take the stress off digital marketing and give your business the boost it needs to succeed in the market.