Internet marketing is the new normal, and its incredible convenience makes it an easy status quo to adopt. Nowadays, all your needs are easily addressed with the click of a button—or in some cases, the tap of a trackpad or touchscreen.
Groceries? Laundry? Pet grooming? There’s always, “an app for that.”
With this plethora of online tools comes a great deal of competition. Every platform is an opportunity for a business to stand out, which begs the question: how do you position yours above the rest? An effective digital strategy is where you want to start.
Internet Marketing Strategy #1 – Blogging
According to 2018’s State of Inbound, 82% of marketers who incorporate regular blogging into their business campaigns see positive ROI as opposed to those who don’t. Along with a spike in blog readership over the years, meaningful content can help influence conversions.
For one thing, a blog on your website increases its chances of search engine visibility, because each post becomes indexed. The more blog posts your business curates, the higher its chances of driving traffic. This, of course, requires your content to be researched and reliable—after all, content needs to be valuable to be effective.
Unlike traditional marketing, blogging is more than just a persuasive tool that drives sales; it’ll tell potential customers why buying is beneficial to them. Not only does this make your brand significantly more engaging, but it also builds trust and authority.
In turn, a satisfied market leads to growth, and concurrently leads to long-term results.
While a given article’s views over time may fluctuate, a blog’s total views affect its rank on search engines. Some blogs can even rank years after its original publication date, proving the timelessness of blogging itself.
Internet Marketing Strategy #2 – Video Marketing
Most online shoppers need a little push before confirming a cart purchase, especially when a product or service gets costly. This is because consumers want assurance that their investments are worth the price tag.
72% of people prefer learning about a product or service through video, and so the medium has become a staple in one’s consumer journey. With videos incorporated into landing pages increasing conversion rates by over 80%, working it into your own internet marketing strategy is a must in 2019.
Videos can satisfy a number of goals, whether they are used to educate buyers on how your product or service works, recap an event, provide case studies and testimonials, or simply entertain. Videos evoke an emotional response that other forms of media don’t usually achieve, thanks to the power of moving visuals, tonality, and music, and other features exclusive to the form.
Internet Marketing Strategy #3 – Email Marketing
Despite having been around for nearly forty years, email marketing is still proving effective in 2019. On average, consumers check their email for a total of 2.5 hours a day. That’s 2.5 hours of strengthening buyer-seller relationships through targeted messages, remarketing, upselling, and easy sharing, among other things.
Not only is email marketing extremely cost-effective—it’s also easy to measure. Email marketers can track opens, click-throughs, and conversion rates, allowing businesses to be more dynamic when optimizing their subject lines and messaging.
Because email is so accessible, it is also adaptable. You can automate and integrate content into other marketing channels in well under an hour and see results almost immediately.
Internet Marketing Strategy #4 – SEO
Out of all inbound internet marketing strategies, search engine optimization is the best way to drive quality traffic to your site. It targets users who are already looking for your solution or a problem you could solve, and therefore isn’t disruptive the way cold-calling or spam-sending is. In fact, 59% of marketers owe their highest quality leads to inbound practices.
SEO is the most economical way to position your content online, as you don’t pay for ads. Build a powerful SEO strategy and you also achieve brand awareness—sites that appear on the first page of a Google search are far more viewed and trusted.
Creating a user-friendly website that is faster and visually appealing can also help boost your SEO, as users who are satisfied with how a site functions are likelier to stay on it longer.
Internet Marketing Strategy #5 – Social Media
Nowadays, discovering a brand without a social media page is rarer than chancing upon one that does. Ultimately, there are some 2.77 billion people with social media profiles in 2019, which already implies great reach potential for this internet marketing strategy.
On social media, industry and consumer trends are easy to spot, thanks to its transparent nature. With an increase in available social media platforms, you can gain an edge over your competition by taking advantage of locations where they aren’t doing so well. If they are publishing effective Facebook ads but lack in Instagram presence, you might want to consider a stronger Instagram campaign.
Social media also provides a better customer service experience, making it easy for consumers to reach your brand at any hour of the day.
Internet Marketing Strategy #6 – Paid Advertising
Paid advertising can amplify reach, engagements, and sales within a very reasonable budget.
Paid social media advertising employs a variety of models for billing (ex. pay-per-impression, pay-per-click), with Instagram being most costly at $6.70 per 1,000 impressions. Still, as a paid advertising method, Instagram has proven the most successful in terms of engagement, with a 2.2% interaction rate. This means it has the best potential to drive better ROI at a lower end-cost.
You can run ads on just about any platform, including Google—which we recommend for businesses in a highly competitive space. Sometimes, appearing right at the top of the list is all it takes to land a lead.
Many of these strategies have proven effective in the last few years of the Information Age. Still, the crux of a strong campaign is to remain dynamic in a digital landscape that’s constantly morphing and changing.
Your strategies can be as simple or complex as your business sees fit, and they can involve as few or as many moving parts as are effective. In the end, your strategy is a strong one if it helps you achieve a desired business goal.
Looking to build an effective internet marketing strategy of your own? Consult the experts at Igloo to hit the ground running.