When starting an online business, business owners have numerous questions inside their heads. Almost every PPC agency in Dubai says that the most common thing new businesses think of when it comes to effective marketing strategies is the process of PPC marketing strategy implementation. The first question that comes to their minds is how to get the most benefit for their ad budget? As with any new marketing method, it takes time to realize the full potential that PPC strategy has.
Learn More About PPC Before You Use It
As PPC has been around for quite some time now, many affiliate marketers have mastered the art of using it most efficiently. By knowing the ins and outs of how to implement PPC, every PPC management agency in Dubai will ensure maximum traffic and profits for your business. When learning how to implement PPC, it’s important to have a pre-defined plan that you can follow.
1. Know Your Ad Budget Before Anything
When you’re deciding what campaign method to use, you’ll need to consider your budget first. Each PPC agency in Dubai claims that this is one of the most important things to consider when creating an ad campaign. Your budget will determine exactly how much you’ll be able to invest in each campaign. If you have a large budget, then you’ll have more options available. If you’re on a tight budget, you’ll need to focus on the most effective ways to advertise with PPC. As long as you test and learn along the way, you’ll be able to create a successful ad campaign.
2. Choose Your Keywords Carefully
By hiring an PPC agency in Dubai, you can rest assured that they’ll know that the main task is to choose keywords. The choice of keywords is critical, as it’ll determine which adverts are displayed on the search results. It’s essential to select relevant keywords, making it easier for prospects to find your website. Some of the most popular keywords include searches for health, fitness, weight loss, and money. Choosing relevant keywords is vital when beginning a PPC campaign.
Once keywords have been selected, it’s time to begin a keyword research campaign. This campaign should focus on finding out what types of adverts are performing well within your niche. A good way to learn more about a particular niche is to visit discussion boards and forums and read through what other people have said. This can help you learn what’s popular and what’s not popular when it comes to PPC.
3. Create an Awesome PPC Ad Copy
After learning what’s in and what’s out, you need to learn how to write a winning PPC copy. This is one of the most important parts of any successful PPC campaign. Writing copy for an ad campaign can sometimes be difficult, especially if you’re just starting. Numerous available tools can help you learn how to write effective adverts, but if it still feels overwhelming, hire a PPC management agency in Dubai to write it for you. It can sometimes feel as though there are too many options and directions to go in at once, but that’s just what’s needed to come up with an excellent copy that sells.
Learning to implement an ad campaign isn’t easy, particularly if you’re just starting. PPC isn’t an overnight-success-story, as it won’t happen that fast. You should remember this and remain positive during the entire process. If you give up too soon, then you may miss out on some of the success that you had hoped for in the beginning.
4. Test Your PPC Campaign
You also need to make sure that you test all your campaign options. When you first start, it may seem like a big step to test all of the available options, but in reality, it’s almost effortless. Any reputable PPC agency in Dubai will tell you how amazing it is that many people forget about this simple fact – the more time you spend testing your PPC strategy, the more you’ll learn and understand the whole process.
If you’ve never tested an ad campaign before, you’ll need to remember that it’s important to track your results. Remember that there’s no real secret here. It just takes a little time and patience to learn about your PPC campaign and how it works. The more you learn about it and understand how it works, the more successful you’ll become in your advertising efforts. The best thing you can do is to stick with it and learn as you go along.
5. Come Up with a Relevant and Powerful CTA
There are two simple words that stand out from the rest of them, and both these words are very actionable – “Now” and “Get.” Many other words are also very potent when they’re tied into a Call-To-Action (CTA), and they can compel users to click and buy your products. Some of these words are:
1 Best (value-oriented)
2 Free (cost-conscious)
3 Save (cost-conscious)
4 Shipping (ties to a word “free” which is cost-conscious)
5 Your (personalization)
When creating a CTA, it’s mandatory to solely focus on action by telling the user precisely what to do. The best PPC management agency in Dubai analyzed some of the most popular CTAs found in textual ads and concluded that even though “Get” is the most popular CTA word to use, you’d have to ensure that the action words you plan to utilize in your call-to-action are relevant to what you offer. Finally, the right call-to-action will improve your conversion dramatically.
6. Focus More on Conversions
The primary focus of your PPC campaign should be to convert your target audience. There’s plenty of instructions available on how to tune up PPC campaigns and AdWords so you’d increase conversions. If all this seems too much for you, contact Igloo as we’re experts in PPC advertising and we can help you with everything you need.
Once your campaigns are developed, and you’re trying your best to improve conversions, it’s not over yet. Having live campaigns means you’ll have to constantly monitor your ad variations and ad groups as the data accumulates. The accumulated data allows you to add new keywords, eliminate ads that perform poorly, adjust keyword bidding, optimize your funnel further, and test new ad copy. Even if you’ve mastered all the strategies mentioned above, sometimes you might hit the wall. In some cases, even professional marketers with years of PPC experience under their belt can have campaigns that don’t bring the results they expect. If that’s where you’re currently positioned, make sure to hire a professional PPC management agency in Dubai, as it can help you resolve any issues you may have with your PPC campaign.